IndiaMART Brand Campaign 2011

12
Brand Campaign: January-March 2011

Transcript of IndiaMART Brand Campaign 2011

Page 1: IndiaMART Brand Campaign 2011

Brand Campaign: January-March 2011

Page 2: IndiaMART Brand Campaign 2011

A Brief About IndiaMART.com

Page 3: IndiaMART Brand Campaign 2011

IndiaMART Brand Campaign

Page 4: IndiaMART Brand Campaign 2011

MEDIA MIX

Page 5: IndiaMART Brand Campaign 2011

RADIO

INTERNET

PRINTOUTDOOR

Multiple Media Vehicle

Page 6: IndiaMART Brand Campaign 2011

On Popular Radio Stations

Radio Mirchi

RedFM

Big FM

Radio City

Delhi Mumbai Kolkata Chennai Pune Ahmedabad Hyderabad Bangalore Surat Rajkot Vadodara Jalandhar Kanpur Indore Gwalior

Covers 15 cities

Radio

Click here to listen to the radio ad

Page 7: IndiaMART Brand Campaign 2011

PAN India presence through the most widely read dailies and magazines

Mainlines: Times of India, Hindustan Times, The Hindu etc

Financials: Economic Times, Financial Express etc

Vernaculars: Rajasthan Patrika, Vijay Karnataka, Daily Sakal etc

Business World, Dare, Entrepreneur, Business Star, Four Square Media etc

Print

More than 20 national dailies

More than 50 B2B magazines

Page 8: IndiaMART Brand Campaign 2011

Print

Page 9: IndiaMART Brand Campaign 2011

Ads on most viewed websites like

- www.economictimes.com

- www.hindustantimes.com

- www.zeenews.com

- www.indianexpress.com

- www.financialexpress.com

- www.moneycontrol.com

& many more…

Online

Page 10: IndiaMART Brand Campaign 2011

Hoarding and Billboards- Delhi & Mumbai

- Major industrial hubs

-Traffic choke-points

-Important railway stations

Outdoor

DND Bridge, Noida

Nehru Place, Delhi

ISBT, DelhiRajouri Garden, Delhi

Page 11: IndiaMART Brand Campaign 2011

• Coverages in Mint, Alootechie, IIFL etc• Coverages in Mint, Alootechie, IIFL etc

Brand Campaign In Media

Page 12: IndiaMART Brand Campaign 2011