India Tourism New Destination

8/14/2019 India Tourism New Destination

http://slidepdf.com/reader/full/india-tourism-new-destination 1/38

India Tourism’s New DestinationPresented by :

Dhananjay kumar

Jaipuria institute of management, Noida



India – Tourism’s New Address



Defining Tourism

• It occurs as a result of the differenttypes of business that provide a range

of products & services to visitors.

• Those activities that takes people away

from their usual place of residence forpleasure, holiday or other reason.



Brand India – A Sell O

“When you come to India, you’re inspired by the past and you can see the future.”

Former US President George W BushNew Delhi - 3rd March 2006



Who is a Tourist ?• It can be anyone traveling away from

home for any reason :

1. International Visitors whose main place of residence

is outside a country (inbound tourist),a resident travel overseas (outboundtourist).



Who is a Tourist ?2. Interstate

Tourist traveling within their country,to a state other than where they usually stay for tourism purpose.

3. Intrastate Tourist travelling within the state in which they usually stay.



Category Of Tourists:

1. Inbound Tourist Visitor to a country whose main placeof residence is not in the country visited.

2. Outbound Tourist

Visitors whose main place of residenceis in a country and travelling outside of his country.



Purpose Of Travel

• Corporate – Business, sales trip, overseas meeting

• Leisure – Holiday, visit friends or relatives,

honeymoon

• Educational – special interest, study, exchangeprogram

• Religious – Pilgrimage or church celebration,festival. Eg – Maclordganj in Himachal Pradesh.



India: An emerging superpower

“We came to India for the costs, we stayedfor the quality, and we are now investingfor the innovation.”

Sr. V.P. Dan Scheinman of Cisco Systems



India: An emerging superpower



Let’s talk NUMBERSFastest growing Economies 2006-2020



Let’s talk NUMBERS

• According to World TourismOrganization estimates, India will lead inSouth Asia with 8.9 million arrivals by

2020

• India is poised to emerge as the 2nd fastest

growing (8.8%) tourism economy in the world over 2005-14 according to theWorld Travel & Tourism



Let’s talk NUMBERS

• There has been a growth of more than 13%in foreign tourist coming to India fortourism and other related works.

• Foreign exchange earnings from foreigntourists were up by more than 20% at$5,730.86 million in 2007, up from$4,769 million earned in 2006.



India’s Tourism Journey



ectors e ecte y t e r

Tourism Industry• Aviation Sector

• Hospitality Sector



Major Players in the AviaSector• Indian Airlines• Air India

• Kingfisher Airlines• Air Deccan (acquired by Kingfisher)• Jet Airways



HOSPITALITY SECTOR :-

It consists of various sub-sectors :-

• Hotel Industry • Car Rental and Taxi Services• Health Care Services.



Major Players of the HotelIndustry • Taj Group of Hotels• Maurya Shereton

• Oberois• Le Meridian• The Piccadily etc.



Health Care Services –Medical Tourism

• Heath Tourism is to provide World Class Healthtreatment at competitive affordable prices.

• Such Services include complex specialized surgeriessuch as Joint Replacement, (Knee/Hip), Cardiac

Surgery, Dental Surgery & Cosmetic Surgery,and Ayurvedic treatment.



Medical tourism in India-• With global revenues of approximately US$ 20 Billion ( 2005),

the medical tourism industry is one of the world's largest industry.

• India's cost effective treatment makes it an important player inthis industry

• Growing Medical tourism in India will be one of the major sourcesfor foreign exchange.

• With increasing number of non-insured population in western

countries and increasing healthcare expenditure to GDP resulting in people opting for treatment choices outside their country.



Max Hospital DelhiApollo Hospital Hyderabad Fortis Hospital, Delhi

Jaslok Hospital, Mumbai Breach Candy HospitalWokhardt HospitalBangalore

KEY INDIAN PLAYERS

http://images.google.co.in/imgres?imgurl=http://bp0.blogger.com/__1SltgWWSAw/RdoEPP10I8I/AAAAAAAAAEc/n5I9yf0l74s/s320/Picture%2B182.jpg&imgrefurl=http://capcarl.blogspot.com/2007/02/wockhardt-hospital-bangalore.html&h=240&w=320&sz=16&hl=en&start=2&um=1&tbnid=XBQDPBuO_Ou5TM:&tbnh=89&tbnw=118&prev=/images%3Fq%3DWockhardt%2BHospital%26um%3D1%26hl%3Den%26sa%3DX

http://images.google.co.in/imgres?imgurl=http://www.in.emb-japan.go.jp/Japanese/Medical/breachcandy.jpg&imgrefurl=http://www.in.emb-japan.go.jp/Japanese/Medical/mumbaihospital.html&h=596&w=794&sz=61&hl=en&start=7&um=1&tbnid=7Dl6odGKZuwg_M:&tbnh=107&tbnw=143&prev=/images%3Fq%3DBreach%2BCandy%2BHospital%26um%3D1%26hl%3Den%26sa%3DG

http://images.google.co.in/imgres?imgurl=http://sri.co.in/universalmedicalalliance/hospital_files/abt_img1.jpg&imgrefurl=http://sri.co.in/universalmedicalalliance/hospital.asp&h=210&w=164&sz=23&hl=en&start=4&um=1&tbnid=Z7jdoMuuCXd5wM:&tbnh=106&tbnw=83&prev=/images%3Fq%3DJaslok%2BHospital%2BMumbai%26um%3D1%26hl%3Den%26sa%3DG

http://images.google.co.in/imgres?imgurl=http://www.tsiplc.com/Images/fortis.jpg&imgrefurl=http://www.tsiplc.com/benefit.html&h=300&w=225&sz=12&hl=en&start=8&um=1&tbnid=YiIy6VQfMxQ2wM:&tbnh=116&tbnw=87&prev=/images%3Fq%3DFortis%2BHospital%2BDelhi%26um%3D1%26hl%3Den%26sa%3DG

http://www.meditourinternational.com/images/hospital_mssh.jpg

http://www.medvarsity.com/vmu1.2/dmr/dmrdata/courses/hm/images/hyderabad.jpg



India : now recognized asa year round destination.• World over India is perceived

predominately as a October to April winterdestination.

• Marketing initiatives by both theGovernment and the Private sector is now successfully addressing & changing thisperception.



Change in perception• There has been a positive change in perception about the

benefits of tourism in the minds of planners, policy makersand as well as state governments in India.

• Tourism is now being seen:

– Engine of growth for the economy and a key employment generator.

– Low Capital Investment in the trade.

– Import’s that earn foreign exchange.

– Cultural revival/ regeneration.



‘Incredible India’ Campaign• The ‘Incredible India’ Campaign implemented by the

Government of India has proved a catalyst in attractingrecord tourists into India.

• Being the first B2C campaign of its kind, it has created aunique brand and identity of India in the world travel &tourism space.

• The year has been a significant year, with ‘IncredibleIndia’ catching international eyeballs and the subsequentrecognition by the world media.



‘Incredible India’ Campaign• Winner of PATA Grand Award in the Heritage

(HE) category, for its ‘Ajanta ElloraConservation & Tourism DevelopmentProject“

• Winner of PATA Gold Award in the PrintMedia (AD-P) category for its "Incredible-Taj" ads.

• Winner of PATA Gold Award for - Marketing,Government for its "Incredible IndiaCampaign“

• Travel and Leisure- Highest Recall AD-Worldwide



Destination INDIA • Cultural tourism & Round Trips – covering the popular circuits

comprising of the Golden Triangle, Rajasthan, N. India & in Souththe well known temples, backwaters & beaches.

• Mass tourism – Goa is a tourism based economy and a leader inthis sector, is all set to promote mass tourism. Goa also won the 2ndmost popular winter destination in UK.

• Kashmir – With revival of tourism in 2005, the state witnessed a40 per cent increase in tourism related activities, due to return of normalcy resulting in the lifting of travel advisories in mostcountries.

• Commonwealth Games 2010 – the government is investing ininfrastructure, to further develop tourism in and around Delhi.



Destination INDIA • North East – States such as Sikkim, Arunachal, Assam and

Nagaland have emerged as major players. The major focus in 2005 was to develop tourism infrastructure in the region. These stateshave witnessed a quantum leap in tourist inflow.

• New States – Uttaranchal for e.g. which attracted 14 milliontourists in 2004 witnessed a growth of 40% in 2005. Major focus onmarketing to attract high spending tourists, initiatives to create world-class infrastructure.

• Beautiful South – Aggressive marketing has helped achieve over25% growth in tourism in southern states. Andhra Pradesh andKarnataka are witnessing an upswing in foreign tourists, other thanKerala.



Business Idea !!

When a tourist goes to any place, he/shespends a huge lot of money in living andaccommodation. Then so as to save money

he goes for a low standard hotel or lodge where he makes a compromise with theservice quality so as to save money whichhe will utilize in other activities. So whatcan be done so as to make the touristhappy by giving high quality services at alower cost.



Solution• If a person who has a big home in which some

rooms are unutilized, then he can better makethe tourists stay at his place and charge himaccordingly.

• Tourist will be provided all the services which hereceives in a hotel.

• E.g Homely and good cooked food of the tourist’s

choice and preference.• He should be paid full attention like he gets inhis home.



• If the owner of the house has the car, thenthat can also be utilized for the travellingpurpose of the tourist against someaffordable charges.

• As you are the local resident of that placethen you can help him in visiting differentplaces of the city which are famous fortourist purposes.



How should a tourist contact you?

• Do proper marketing of your business withthe help of newspaper. The Advertisementshould be published at the national levelso that the person whole round thecountry can know about you.

• One can also go for making a website so asto market his service based business.



Thank You

Thank You

India Tourism New Destination

Documents

Transcript of India Tourism New Destination