India Rate Card (Healthcare) 20-21bcchealthcarebranding.com/images/pdf/bcc_India_Rate Card...

RATE�CARD�2020-21

www.bcchealthcarebranding.com

INDIA

INDEX

Basic�-�Corporate�Logo�&�Stationery�Design�Proposal

Brand�Identity�Packages

Brochure�Design�Package

Leaflet�Design�Package

Annual�Report�Design�Package

Product�Catalogue�/�Manual�Design�Package�

Sales�Manual�Design�Package�(with�Client�Inputs)

Product�Packaging�Design

Medical�Aid�Design�

Medical�Presentation�Design�

Pop�Display�Design�

Packaging�Design

Infographics�–�Medical�explainers

Corporate�Video�for�the�brand

Product�Explainer�Videos

Concept�Card�Design

CME�Program�Branding

Films�/�Videos

Website�Package�Cost

Campaign�Creation�Proposal�

Monthly�Retainer�Packages

Doctor�Profile�Website�Proposal�

Online�Promo�Campaign

Digital�Marketing�Packages

PAGE�No.CONTENT

1

2

4

4

4

4

4

5

5

5

5

6

6

6

6

7

7

7

8

9

10

11

11

12

RATE�CARD 2020-21

Basic�-�Corporate�Logo�&�Stationery�Design�Proposal1

Package Cost Rs. 25,000/-

Towards Brand Identity Package Conceptualizing, Planning, Strategizing and Designing of

Brand Identity (Logo) on par with International standards

CD containing all the above files with the logo in various formats for all types of usgage

Brand Stationery Design master template

Identity Card Business card Letterhead Envelope Signage

Brand Identity Manual ( One Hard Copy ) It is your brand BIBLE which contains

Philosophy of Logo Color Codes in International Formats Logo Usage Guidelines with Do's & Don't's

Logo Application Mock Up

a

b

c

d

1

Brand�Identity�Packages2

Standard Corporate UltimateFeaturesS.No. On par with International Standards

Original Design - Can be Copyright Protected

Brand Stationery Design & Guidelines

Business Card

Envelope

Letterhead

Identity Card

Files / Folders

Uniform / T Shirt

Helmets / Caps

Badges

Tapes

Bags

Packaging on Carton

Brand Digital Stationery

Corporate Presentation Template

Email Signature Template

Proposal / Quotation Template

Social Media Branding Guidelines

Facebook

Twitter

Google+

Youtube

Pinterest

Blog

Brand Bible ( Brand Standard Manual)

Philosophy of Logo Design

Color Codes in International Formats

Do’s and Dont’s with Logo

Logo Application Mock Up

Logo Usage Guidelines

Neutral Combination

Usage on Glass, Wood, Stone & Acrylic

1

2

3

4

5

6

Yes

Yes

Yes

Yes

Yes

Yes

No

No

No

No

No

No

No

No

No

No

No

No

No

No

No

No

Soft Copy

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

No

Yes

Yes

No

Yes

Yes

Yes

Yes

No

No

Hard Copy

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Hard Copy

Yes

Yes

Yes

Yes

Yes

Yes

Yes

RATE�CARD RATE�CARD2020-21 2020-21

Standard Corporate UltimateFeaturesS.No.

HR Induction Presentation Design

Campus Recruitment Kit Design

Company Policies & Procedures Design

Final Files Delivered in CDR, JPEG, EPS, PDF & PNG

CD Containing all the above files

Training Session on Brand Guideline Implementation to the implementation team

Duration for Design Completion

Support on Usage (on Call)

Package Cost 2,00,0001,00,00050,000

9

10

11

12

13

No

No

No

Yes

Yes

No

10 Days

1 Month

Yes

Yes

Yes

Yes

No

15 Days

6 Months

Yes Yes

Yes

Yes

Yes

Yes

Yes

20 Days

1 Year

Cloud Back Up of Logo Files

Employer Branding

Offer Letter Design

7

8

Lifetime

No

Lifetime

Yes

Lifetime

Yes

32

3 Brochure�Design�Package

Brochure Design 4 pages (A4 / A5)

8 pages (A4 / A5)

Rs. 15,000/-

Rs. 20,000/-

1

2 Brochure Design

3 Additional Pages (Per Page) Rs. 800/-

4 Leaflet�Design�Package

Single Side Rs. 10,000/-

Rs. 12,000/-

1

2 Double Side

5 Annual�Report�Design�Package

Standard Package Rs. 50,000/-

Rs. 1,00,000/-

1

2 Corporate Package

6 Product�Catalogue�/�Manual�Design�Package�

Rs. 25,000/-

Rs. 800/-

1

2

Upto 20 Pages

Additional Pages (Per Page)

7 Sales�Manual�Design�Package�(with�Client�Inputs)

Rs. 50,000/-

1 Industry Insights

Documented Sales Pitch Strategy (Short & Long Pitch)

Illustrated Product Benefits

USPs of the brand

54

8 Product�Packaging�Design

Rs. 35,000/-

Rs. 10,000/-

1

2

Master Packing Design Development

Adaptation (As per Master Theme)

9 Medical�Aid�Design�

Rs. 15,000/-

Rs. 20,000/-

1

2

4 pages

8 pages

Rs. 1,000/-3 Additional Pages (Per Page)

(2D/3D Content + Medical Text Content to be provided by client)

10 Medical�Presentation�Design�

Rs. 15,000/-1

2

10 Slides


Rs. 500/-Additional Pages (Per Page)

11 PoP�Display�Design�

Rs. 20,000/-1 Per Gondola / Hanger Displays

Size will be customized as per print production requirements


76

18

TVC Package Rs. 3.5 Lacs (Starts from)

Films�/�Videos

Doctor Interview (10 Videos)

Doctor Profile + Infrastructure Photoshoot

Rs. 50,000/-

Rs. 50,000/-


12 Product�Packaging�Design

Rs. 35,000/-1 Master Packaging Design as per international standards

Includes carton pack design + label design for the product + instruction leaflet design

Rs. 10,000/-2 Adaptation Packaging Design inline with Master Packaging

Includes carton pack design + label design for the product + instruction leaflet design


13 Infographics�–�Medical�explainers

Rs. 15,000/-1 Creating informative content in visual form which is easy

to read and understand – an effective tool to explain technical / core subjects easily

Rs. 10,000/-10 sequence illustration. Per extra sequence

14 Corporate�Video�for�the�brand

1 Covering the brand story – milestones, values, infra, team, market presence, products, accolades and interview of key people.

Rs. 5 Lacs (Starts from)

(The above cost is applicable for one day video shoot. The cost may vary if shoot has to cover multiple locations which increases number of days or if special animation effects are required)

15 Product�Explainer�Videos

1 Explainer videos are 2D animation videos that explain the product benefits with voice and music. 60 sec animation Rs. 75,000/-

16 Concept�Card�Design

1 Concept card marketing is an approach wherein interest inducing series of concept cards are created around the product features/ benefits to deliver the message. 10 Cards

Rs. 30,000/-

17 CME�Program�Branding

1 Concept design for the program with one major design and subsequent adaptations for invite, venue branding, event promotion, awards design, presentation templates, event collateral and post event coverage report design

Rs. 50K - Rs. 1 Lac


8

19 Website�Package�Cost

Standard Corporate

Max 15

Yes

Yes

Yes

Yes

Yes

Yes

Yes

No

10

3

Yes

No

No

No

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

25

10

Yes

No

No

No

20 Days

Max 50

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

50

Unlimited

Yes

Yes

Yes

Yes

30 Days

Max 75

UltimateFeatures

Mobile Responsive

No. of Pages

Industry / International Standards

Testing

User Friendly Navigations

Attractive Home Page

Elegant Design

Medical Content Writing (Base Content to be provided by client) 300 words per page

Competition analysis

Visuals from Shutter stock images

Lead generation forms

One time on page SEO

One time off page SEO

Website Maintenance after handover

Text Animation Video with music

Social Media Account Creation (FB, Twitter, G+, Pinterest)

Package Cost 1,50,00075,00040,000

10 Days

Towards campaign strategising, conceptualising, designing and arriving at the core campaign communication which captures the essence of the product / service and connects well with the desired target audience.

Campaign�Creation�Proposal�20

Package Cost Rs. 1,00,000/-

9

Tone Setting

Catch Phrase Creation

Template Creation for the campaign

Images Suggestion

Campaign Creative Extension Plan for Online & Offline

Adaptations for Online & Offline (Adaptations services to be utilised within 30 days period)


21 Monthly�Retainer�Packages

01.�Standard�Retainer�Packagea. Designing b. Development + Maintenance c. Digital SEO + SMM

02.�Corporate�Retainer�Packagea. Designing b. Development + Maintenance c. Digital SEO + SMM

03.�Ultimate�Retainer�Packagea. Designing b. Development + Maintenance c. Digital SEO + SMM

04.�Agency�Partner�Packagea. Designing b. Development + Maintenance c. Digital SEO + SMM

05.�Agency�Partner�+�Packagea. Designing b. Development + Maintenance c. Digital SEO + SMM

Rs. 50,000

Rs. 1,00,000

Rs. 2,00,000

Rs. 5,00,000

Rs. 10,00,000

22

Standard

Yes

Yes

Yes

Yes

Yes

Yes

1

Max 4

One Time Development

Mobile Responsive

No. of Pages

Industry / International Standards

Testing

User Friendly Navigations

Attractive Home Page

Elegant Design

Online Appointment Form

Rs.25,000One Time Package Cost

Doctor�Profile�Website�Proposal�

1110

1. Single Page Campaign Site

- Clear and precise sales communication - Quick Details about the offers and packages offered

- Lead Form linked to your email id for immediate call back - Offer duration mention

- Success Stories ( if you may prefer to share) - Contact Details

2. Leaflet 3. Standee 4. Poster 5. Print Ad / Emailer

6. Social Media Adaptation

Facebook - Cover Page + 5 Posts Twitter - Cover Page + 5 Posts ( fb follow up)

Youtube - Cover Page + 1 video post Google + - Cover Page + 5 Post (fb follow up)

7. Text Animation Video

Online�Promo�Campaign23

Package Cost Rs. 50,000/-


24 Digital�Marketing�Packages

Corporate UltimateFeatures

A. Keywords Plan

B. Initial Analysis

1. Website Analysis

2. Duplicate Content Check

3. Keywords Analysis

C. Onpage Optimization

1. Meta tag optimization

2. Images all tags updation

3. Google webmaster tool set up (if not added)

4. Google Analytics tools set up (if not added)

5. XML Sitemap Updation

6. Robots.txt file updation

7. Page Speed Optimization

8. Internal link Structuring

9. Check Mobile Usability

10. Add Custom 404 page(in not created)

11. 301 Redirection

4. Competitor Analysis

5. Broken Link Check

12. IP canonicalization

13. URL Canonicalization

14. Social Media Link Optimization

15. Add Favicon

Standard

10 Keywords

Yes

Yes

Yes

Yes

Yes

Yes

10 Pages

20 Images

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

No

No

No

Yes

Yes

Corporate UltimateFeatures Standard

D. Local Listing

1. Add your Business in Google my Business

Seo Ranking Report

2. Company Profile Listing

E. Monthly Reporting

F. Social Media Marketing

G. Regular Activity (Monthly Basis)

Traffic Analysis Report

1. Facebook Account Creation

1. Cover Image Design

2. Creative Post (Relevant to your Business)

3. Video Post

4. Motivational Post

5. Special Day Post

2. Twitter Account Creation

3. Google+ Account Creation

4. Pinterest Account Creation

5. Youtube Channel Creation

6. Linkedin Page Creation

7. Slideshare Account Creation

6. Infographics Design

7. Presentation Sharing

Yes

Yes

Yes

Yes

Yes

Yes

Yes

No

No

5

1

2

If Required

0

0

3-5 listings

Yes

1

Package Cost 1,50,00075,00035,000

Yes

Yes

Yes

5-10 listings

Yes

Yes

Yes

Yes

Yes

Yes

Yes

2

10

3

5

If Required

0

1

25 Keywords

Yes

Yes

Yes

Yes

Yes

Yes

25 Pages

50 Images

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

40 Pages

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

50 Keywords

100 Images

Yes

4

15

5

8

If Required

2

3

10-15 listings

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

1312


INDIA | U.A.E. | SRI LANKA

www.bcchealthcarebranding.com

+91 74 49 27 47 47

Corporate Office: No 32A, (Directly opp. Chennai Trade Centre), Mount Poonamallee Main Road,

Nandambakkam, Chennai - 600089, Tamil Nadu.

Taxe

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India Rate Card (Healthcare) 20-21bcchealthcarebranding.com/images/pdf/bcc_India_Rate Card...

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