India Online Landscape 2010

Online Indians and their Net Usage Behavior and Preferences

What’s new this year!• Most comprehensive estimate of internet users in India, including those

accessing internet on their mobile phone

• Estimate based on one of the biggest surveys in the country covering over 250,000 individuals living in 58,000 households across all regions and states. 2-stage random sampling of households within the towns and villages using electoral lists

• Individual city level estimates of internet users for top 25 cities. User profile and usage behavior available for the top 10 individual cities

• Psychographic and lifestyle segmentation and profiling of regular internet users

• Most recent and comprehensive estimates of Internet user-ship in IndiaEstimates based on a land survey conducted among more than 250,000 individuals spread across all 4 regions of the country in Apr-May 2010 (covering 37,000 households in 101 cities and 21,000 households in 1,000+ villages)

• Insightful understanding of net usage behavior and preferences of regular online IndiansFindings on ‘psychographic profile’, ‘net usage dynamics’, ‘online activities undertaken’ and ‘website preferences’ based on an online survey conducted separately in Apr-May 2010 among more than 12,000 ‘active’ internet users from Juxt’s own online panel of 180,000+ active internet users

• Understanding of online Indians as ‘consumers’ and not just as faceless net usersIncludes their socio-economic status, online shopping behavior, and website and media preferences reported on the ‘most used’ basis. Website preferences captured for over 40 online verticals/domains

Study Overview

A land survey was conducted in Apr-May 2010 to profile and estimate ‘internet users’ in India. The survey covered ‘towns’ and ‘villages’ of all population strata in all the mainland states and union territories in India (covering all the key, and 69 of the total 77 regions in India as classified by NSSO)

Sampling within the towns and villages was done on ‘2 stage random’ basis - firstly a random selection of polling booths was done, and then a random selection of households from the electoral list within each of these randomly selected polling booths was done (or systematic random selection of nth house in the polling booth area if the electoral list was not available for the polling booth)

Net usage dynamics, usage behavior and website preferences were captured from the ‘actual’ internet users in an online survey using Juxt’s own 180,000+ member Internet User Panel (www.getcounted.net)

The online panel and survey data will be made representative of the entire online Indian population (and not just of the online panel members or those surveyed) by using ‘demographic weights’ of internet users as derived from the land survey

Representation ‘weights’ will be derived and applied on 6 demographic parameters – state, town class, SEC, gender, age and preferred language of reading. Only authentic ‘Govt. of India’ base-level population statistics are used while deriving the demographic representation ‘weights’ (NSSO/Census/RGI)

Methodology

• From 2010, all the India Online reports are available as query-based online datasets with findings presented as tables/graphs/charts (no PDF reports anymore)

• There is an overall level dataset, called ‘India Online Universe’, with findings presented on the base of ‘all internet users’

• In addition, there are a series of supplementary datasets with each dataset presenting findings at a specific ‘category’ or ‘user segment’ base level (here the sample base is the ‘subset’ of internet users belonging to a specific ‘user segment’ like women , youth, SEC wise, town type wise, etc; or undertaking a specific ‘online activity’ like emailing, social networking, job search, etc. The supplementary dataset outlines the internet usage behavior and preferences of these subsets of internet users only)

Reports

Note: Reporting of any supplement dataset is subject to collection of sufficient sample responses in the survey

Juxt India Online Syndicated DatasetsOverall Internet UserLevel Dataset

All Internet Users – Demographics,Psychographics, Internet Usage, Media Usage

India Online Universe

Online VerticalsDatasets

Generic Portals

Online Shopping

Job Search Matrimony

Social Networking

Emailing

Online News

Online Sports Content

Financial Info Search

Non-travel products

Online Share Trading

Net Telephony

Online Games

Online Music

Online Real Estate

Mobile Content Download

Professional Networking

Cricket, Other Sports

Picture Sharing

Video Sharing

Download Movies

Search Engine - English

Search Location/Maps

Book Movie Tickets

Astrology

Online Travel

Car & 2-wheeler owning net users

Auto Owners Online

Social media users on the net

Online Lingua

Investors Online

Consumer SegmentDatasets

Youth Online13-24 year old internet users

Women OnlineWomen internet users

Urbanites OnlineNet users by their SEC profile

Online Socialites

Students on the net

Rendezvous OnlineNet users by place of access

Speed OnlineNet users by type of connection

Online City Line

Net users by town classes

CC Online

Credit card owners as net users

Techie Online IT Professionals on the net

Students Online

Net users as financial investors

Vernacular language net users

Corporate employees on the net

Corporate Online

Mobile & OnlineNet users using internet on mobile phones

Overall Internet UserLevel Dataset

Consumer SegmentDatasets

Online VerticalsDatasets

Pricing*

India Online UniverseRs. 150,000

(data at ‘all internet users’ level only)

* 10.3% service tax extra

Individual Segment Datasets

Rs. 150,000per consumer segment(data at consumer segment level

only)

India Online Landscape

(master dataset – all internet users, urban, rural, state-wise,

town class-wise, city-wise for top 10 cities)

* Key Findings PowerPoint Report for any dataset (only on order) – Rs. 50,000 per dataset

Single Datasets

Combo Datasets

+ Up to 4 consumer segment or vertical category datasets

5 - 9 consumer segment or vertical category datasets

10 or more consumer segment or vertical category

datasets

++

Rs. 300,000

Rs. 450,000

Rs. 600,000

Individual Category Datasets

Rs. 150,000per category/vertical

(data at category/vertical level only)

• Payment Terms : 50% advance, 50% after delivery of all datasets/reports

• Delivery Timeline : Overall Level Datasets (India Online Universe / India Online Landscape)

Week of 21st June 2010

: Supplementary Level Datasets

2 days per dataset thereafter from date of order

: PowerPoint Report

1 week per dataset report thereafter from date of order

• Reporting Format : Query access based online dataset

Payment Terms & Delivery

Size Estimates of Internet Users in India(All India, Urban/Rural, By States, By City Class/Village Class, Top 25 Cities)

• Total internet using households, No. of internet users per household, Total Internet using individuals• Regular internet users (at least once a month) versus occasional internet users• Users accessing internet from only mobile, only computers, both mobile and computers

Geographics of Internet Users• Region, State, Urban/Rural area, City Type/Village Type, Top individual cities

Personal Demographics of Internet Users• Gender, Age, Marital Status, Generational classification by age, Status in the household (CWE or other

earning member or dependent member of the household)• Occupation, Industry of occupation, Individual Income classification (if earning), Education• Religion, Community, Caste, Mother Tongue, Preferred language of reading

Personal Psychographics of Internet Users• Current Priorities & Aspirations: Most important priorities in life currently, Current absolute necessities in

life, Current hobbies and interests, Current role models, Parameter that defines ‘status in the society’ for them, Desired professional qualification for self/children (as applicable), Most aspired luxuries of life

India Online Landscape Dataset

(Information Coverage)

• Personal likes & preferences: kind of music listen to, kind of movies like to watch, type of books prefer to read, favorite sports, favorite food, favorite clothing, drinking and smoking habits, Favorite indoor and outdoor entertainment activities, ways to relax /unwind, frequency and type of holidays/vacations, favorite holiday places in India and abroad

• Technology orientation: Role of technology in life, role of internet, computer, mobile phone and TV in life

Personal Consumption Lifestyle Orientation• Personal Consumption Lifestyle classification• Level of socialization/social influence (how inclined to interact with others in spending spare time at home, outside, in

party/get-together, in solving a problem, in deciding to buy products/services) • Level of consumption Impulse (how inclined to keep abreast with lifestyle trends, buy what’s latest & trendy, frequency

of replacing things at home, frequency of shopping, enthusiasm towards shopping, whether to consume or save if income increases, whether to consume or save if income declines)

• Buying Orientation: Attributes give preference to when buying, Factors give preference to when deciding place of buying

Other Personal Consumption Habits & Lifestyle• Whether owns a credit card, and card type owned• Whether uses a mobile phone, Services subscribed to on the most used connection, Features present on this most used

handset

India Online Landscape Dataset

(Information Coverage)

Household’s Socio-Economic Profile• Family classification by lifecycle stage, Family size• Highest occupation and education level in the household, Neo-SEC Classification, CWE Occupation, CWE

Education, Conventional SEC classification• Monthly Household Income (MHI), No. of earning members in the family, Average per capita household

income, Spending power classification, Ownership status and size (carpet area) of house living in• Asset owned in the household (House, Land, Car, Motorcycle, Scooter, Bicycle, B/W TV, Color TV, TV

Connection, Fridge, Washing Machine, Air Conditioner, Microwave, Music system, Portable music player, VCD/DVD player, Regular Camera, Digital Camera, Video Camera, Computer, Video Games, Tractor, Tube well/Pump, Transistor/Radio)

• Financial asset ownerships (Saving Bank Account, Fixed Deposit, RBI/Govt. Bonds, Demat Account, Medical Insurance, Mutual Funds, Company Shares/Stocks, Chit Fund Deposits)

Personal Health Profile• Whether suffers from any serious lifestyle disease and which one (Low Blood Pressure, High Blood

Pressure, Diabetes, Thyroid Problem, Arthritis, Chronic Bronchitis/Asthma, Spondylitis, Obesity, Piles)

Personal Media Usage• Whether use TV, Radio, Newspaper, Daily duration of usage on weekdays and weekends• Most watched Entertainment and News TV channels, most read newspaper, most listened to radio channel

India Online Landscape Dataset

(Information Coverage)

Net usage status and dynamics• Years of experience in using the net, Place of access (home, place of work, cyber café, transit, choupal/gram panchayat)• Net usage details by the most preferred place of access - type of connection, ISP subscribed to, frequency of usage,

duration of usage• Online marketing stimulus responded to (banner ads, search ads, virals, contest, e-mailers, newsletters) • Popular languages of internet usage, most used websites for each of these languages• Social Media & Blogging - proportion of internet users reading, commenting and owning blogs, review products, use

twitter, upload content online, etc.• Main problems faced while surfing the Internet• Whether uses internet on mobile phone, frequency of usage, average duration used per session, type of access (WAP, Pre-

installed applications, Browse directly, Push mail), Reasons for not using internet on mobile where applicable

Online shopping behavior (Only in ‘Online Travel’ and ‘Online Shopping’ Dataset) • Penetration of online shoppers (only search) and buyers (search and buy), Reasons for not buying online where applicable• Travel products bought and searched in last 1 year, search-to-buy ratios, frequency of buying, average monthly spends• Non-travel products bought and searched in last 1 year, search-to-buy ratios, frequency of buying, average monthly

spends• Online payment modes used • Motivations of buying online and problems faced while buying online

India Online Landscape Dataset

(Information Coverage)

Popular online activities undertaken and most used websites• Most used websites at the overall level• Frequency of undertaking and the most used website for each of the following online activities:

Emailing Instant Messaging/Chatting Use Emailing on Mobile Follow Tweets Info Search (English) Location/Map Search Job Search Travel Search/Booking Real Estate Info Online Shopping (other than travel products) Search/Buy Books General News Business/Financial News Financial Info (rates, quotes, etc.) Net Banking Online Share Trading PC to PC & PC to Phone based Net Telephony PC to Mobile messaging (SMS) Matrimonial Search Dating/Friendship Social Networking Sharing Pictures Sharing Videos Watch Videos Professional Networking Pay Bills Online Gaming Stream/Listen to Music Download Music Download Movies Cricket Content Cinema Content Non-cricket Sports Content Book Movie Tickets Download Mobile Content Educational Info Search Health & Lifestyle Info Online Education/Tutorials E-greetings Astrology Online Communities

India Online Landscape Dataset

(Information Coverage)

Contact Details• Address : 3, Kehar Singh Estate, 1st Floor, Westend

Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030

• Telephone : +91-11-29535098, +91-9811256502

• Contact Person : Sanjay Tiwari

• Email : sanjay@juxtconsult.com

• Website : www.juxtconsult.com

Thank You!