TOURISM FOR INTERNATIONAL MARKETS

Fairburn Edser Smith is an Anglo-Indian tourism consultancy

offering sales and marketing advice, support and services in

global travel markets.

We can help attract new visitors, identify new markets, create

opportunities, increase market share and generate new

revenues.

We will work alongside you to provide strategies, independent

advice, tools and creative concepts to enable you to break

into new territories and compete on a truly international basis.

We have worked with a large cross-section of hotel groups,

cruise companies, national tourist offices, venues, attractions,

airlines and some of the largest international tour operators in

North and South America, Africa, India and the Far East as well

as across Europe and Scandinavia.

fairburn edser smith

LOCAL KNOWLEDGE, WORLDWIDE EXPERIENCE

Fairburn Edser Smith was originally founded in 2005 by Andy

Fairburn and Mark Edser, bringing together a complimentary

mix of skills and many years of international marketing

management experience. Since our beginnings we have

expanded our business into India and now have a

permanent presence there.

Today FES operates a networked business, working with highly

experienced associates around the world. Our colleagues

and associates are experts in their own local region and are

situated in London, Mumbai, Boston, Oslo, Copenhagen,

Helsinki, Johannesburg, Sydney and Paris.

Our aim is to help tourism related businesses and organisations

compete in an international environment.

Andy Fairburn is a graduate in International Economics with

twenty years experience of sales, marketing and product

development in many countries around the world.

Working across Europe, Scandinavia, North America, Africa

and India, Andy is highly experienced in cross-cultural sales,

marketing and tourism. Andy has held senior Sales &

Marketing positions for a number of multinational

companies including British Airways, Interval International,

Tumlare Corporation and Insight Vacations

Pravin More is a graduate of Hotel management and has

worked in the hotel, travel and hospitality industry both in

India and in London. He has specific experience in hotel

and restaurant management. Pravin is based in Mumbai.

INNOVATIVE IDEAS AND NEW APPROACHES Our aim is to help identify and develop new sales and

marketing opportunities for your business. Our associates

around the world can give you a unique access to new

markets, new contacts and new sales.

Our experience and influence in a number of originating

markets can enable you to ‘hit the ground running’ – to deal

with the right and relevant customers for your business

immediately, saving you time and money.

Our understanding of different markets means we can tailor

your sales & marketing messages accordingly – making them

highly relevant to the market and thereby highly cost

effective.

You are uniquely qualified to handle all aspects of your

business but a small investment in our services can lead to

savings and increased revenues in the long run.

LARGE AND SMALL, FAR AND WIDE

Our experience has been gained from our work with many

different companies and organisations of varying size and

across a number of international markets.

Silent Shores Resort (Ind) ■ Thomas Cook ■ TUI ■

LastMinute.com (UK) ■ TNK-BP (Rus) ■ Golden Bell Tourism (Ind)

■ Best Western Congress Hotel (Arm) ■ Sri Namagiri Travel (Ind)

■ Hotel Bani Park Palace (Ind) ■ Hotel Picasso (Ind) ■ Hotel

Windsor Square (Ind) ■ Alojamiento Rural (Sp) ■ Millennium

Hotels (UK) ■ Corinthia Hotels (Mal) ■ Air Malta (Mal) ■

Residence San Giorgio (IT) ■ CIE Tours Ireland (Ire)■ DeVere

Resorts (UK) ■ Radisson Hotels (Nor) ■ Icelandair (USA) ■ Silja

Line (Fin)■ Palma Nova Resorts (Sp) ■ Scanditour (Fr)■ Marriot

Vacation Club (Sp)■ Kuoni (UK) ■ Nordern Tours (D) ■ Cox &

Kings (Ind) ■ Collette Tours (USA) ■ Insight Vacations (USA) ■

Trafalgar Tours (USA) ■ Avanti Destinations (USA)■ Colpitts

Group Travel (USA) ■ Certified Vacations (USA) ■ Monte Anfi

(Sp) ■ Vantage Group (USA) ■ TopDeck (AUS) ■ Thompsons

Natal (SA) ■ Travel Vision (SA) ■ Wilderness Safaris (SA) ■

Lapinniemi (Fin) ■ Queensberry Travel (Br) ■ Wearactive Travel

(UK)

A MENU OF SERVICES TO CHOOSE FROM Fairburn Edser Smith offer a menu of management, sales &

marketing services working on an ad hoc, contractual,

project-based or retention basis.

Marketing Plans & Strategy

Sales Representation and Support

Marketing Campaigns

Market Intelligence & Research

Sales missions, road shows, seminars, workshops

Introductions to new business partners

Online Strategies, SEO and PPC

Branding and identity for Western and Global Markets

Staff training documents and presentations

Public Relations Campaigns in many markets

Sustainable Tourism advice, guidelines & workbooks

We provide a range of services so you can decide exactly

which is right for you. What you would like to use us for and for

how long, is entirely up to you.

WHERE TO NEXT?

Just send us an email or give us a call.

If you have a specific campaign or project you would like us to

work with you on, please send us as detailed a brief as you

can and we’ll prepare a proposal for you to consider.

Alternatively, we would be delighted to suggest ways in which

we might be able to help our prospective clients and we

would happy to prepare suggestions for your consideration.

EMAIL andy@fesmarketing.co.uk

TEL/TEXT +44 79 67 72 66 06

fairburn edser smith Registered Office 33 Westville Road, Thames Ditton, Surrey, United Kingdom.

Registered in England No 4818184