Evidence-Based eBook Purchasing: Results and Implications from a Consortia-Publisher Initiative
Independent Publisher New England Ebook Presentation. April 27m 2012
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Transcript of Independent Publisher New England Ebook Presentation. April 27m 2012
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Used under CC from http://www.flickr.com/photos/kesta/2639982875, last accessed 10/22/10
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State of the Market
• Association of American Publishers
– Adult eBooks: $99.5M in Jan 2012; $66.6M in Jan 2011; +49.4% increase
– Children’s eBooks: $22.6M in Jan 2012; $3.9M in Jan 2011; +475.1% increase
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Two Options
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What is EPUB?• A digital container for text and images
that allows the content to reflow based on the size of the screen.
• A standard managed by the International Digital Publishing Forum (IDPF).
• A structured document that used XML, XHTML, and CSS.
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Adobe Reader Mobile SDK
• Non-platform specific• Supports both EPUB & PDF • Manages DRM• Robust Language Support• Used with Adobe Digital
Editions and most e-readers
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ADE Devices
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Apple Products
• Read EPUB & PDF• Uses iBook app• Allow video in EPUB
format• Full-color• Also allow other
readers (Kobo, Nook, Kindle, etc.)
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Mobi vs. ePub
Mobi
• Used exclusively on Amazon Products.
• Format owned by Amazon.
• Kindle format is .mobi with DRM added.
• Limited display functionality.
• KF8 launched 2012 for Fire.
ePub
• Used by almost every other e-reader.
• Format managed by IDPF organization.
• Text conforms to the set of standards developed by group.
• ePub3 current version- no reader fully supports.
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What about Kindle?• Uses AZW and KF8, both proprietary
formats based on Mobi format.
• AZW based on older HTML standards from 90s.
• KF8 is modern HTML5-based format for the Fire.
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Usability and E-readers
• Modeled after the print book.– Linear text divided by the physical limitations of
screen size.– Searchability: fill-text or index.– Organization is by table of contents.– Footnotes, margin notes: end notes– Images and Tables
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Options
1. Automated Conversion Program– Closed systems– Introduce errors
2. ePublishers– Handle complete process– Expensive
3. Do it Yourself
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Print Workflow
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Program Workflow
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Ebooks in Workflow
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Ebooks in Workflow
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I hate to see people not having fun… just because they don't have the right tools--which is not to say they need the prettiest, best, most expensive tools. They just need the tools that are right for them.
~Alton Brown
Image from foodnetwork.com, http://www.foodnetwork.com/alton-brown/bio/index.html, last accessed 9/7/10
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Free Tools• Coding
– Notepad++ (PC)– TextWrangler (MAC)– iBooks author (MAC)
• Creating/ Zipping– Sigil– Calibre– ePub Zip from MobileRead
• Quality Checking– Adobe Digital Editions– EpubCheck– Kindle Direct: Gen & Previewer
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Distribution
• Amazon Direct- 65% or 30% of price• PubIt! (Barnes and Noble) -65% or 40% of
price• iBooks- 30% of price
• Aggregators– Smashwords, Lulu, Ingram, LibreDigital
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Used under CC from http://www.flickr.com/photos/kesta/2639982875, last accessed 10/22/10
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Rental/ DRM/ Cross-Platform
• Retail price: purchase or a rental?– Purchase? Can I use it across any device?– No? Then it’s a rental.
• All devices promote DRM to manage device libraries.
• Richard Stallman- Danger of Ebooks
•
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Poetry
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From the poem Un coup de dés jamais nábolira le hasard, poème
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The Other Elephant• “Non-traditional” books (on-demand titles
produced by reprint houses specializing in public domain works and by presses catering to self-publishers and ”micro-niche” publications) are estimated at 2,776,260 titles for 2010.
• This number is a 169% increase over 2009-- which nearly tripled 2008’s output (Bowker).
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Resources• Twitter: #eprdctn• Liz Castro
– EPUB Straight to the Point– Pigs, Gourds, & Wikis
• Mobile Reads Forum• IDPF• DefectivebyDesign.org