@INDHOTELSHOW

WELCOME

As a supporter of the independent hotel industry, I am delighted to present you with our 2015 exhibitor prospectus. Detailing the range of opportunities and benefits available to you should you choose to be involved, this brochure should enable you to make a decision as to whether the Independent Hotel Show is the right platform for your business this year.

Industry optimism is widespread With an improving economy and overseas tourism forecast to keep growing there remain opportunities for new build, renovation, rebranding and operational enhancement1. The Institute of Hospitalitys Hospitality Digest 2014, details continued expansion with total investment topping 13bn in the past decade2 and with 9,300 more rooms planned for 2014 and 2015 in London and over 14,700 rooms elsewhere in the UK,2 the business opportunities are huge.

Quality brands from across the hotel supply chain will enjoy a two day business and networking event with numerous opportunities to engage with pro-active, forward thinking hoteliers responsible for the on-going operation and generation of this

hotel sector. A testament to the success of the show for our wide-ranging exhibitors, is that a hugely positive 60% of stand space is already booked for this year, with a number of industry categories now full. The Independent Hotel Show is a proven platform for exhibitors to do business, sell & promote their brand, network and share ideas in a relaxed and thoughtfully designed environment.

Guests in attendance are the highest quality owners/operators key decision makers with direct purchasing authority and hands on experience of what it takes to run successful and profitable establishments within the hospitality & accommodation industry including: hotels, serviced apartments, private members clubs, pubs & restaurants with rooms, B&Bs and guesthouses.

We look forward to welcoming many of you to the 2015 Independent Hotel Show lineup.

Luke PerryEvent DirectorINDEPENDENT HOTEL SHOW

1: PwC - Hotels forecast 2014 and 2015 Spotlight on London.2: HotelIndustry.co.uk magazine - UK hotel investment tops 13bn with 24,000 more rooms planned to end-2015.

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TO THE 2015 INDEPENDENT HOTEL SHOW, THE DEFINITIVE BUSINESS EVENT FOR THE LUXURY, BOUTIQUE & INDEPENDENT HOTEL SECTOR

2014: A DEFINING YEAR

QUALITY EXHIBITORS

Over 250 diverse and brilliant suppliers exhibited and sponsored, raising brand awareness and showcasing cutting edge products and services available to the modern day hotelier.

THE HUB

The Hub, designed by Nina&Co in collaboration with Anya Fennet, was designed with inspiration, networking and style in mind. The result, based on that light-bulb moment, was an innovative bar and work space the perfect place to meet, talk and share ideas with industry peers and pick up that much needed cup of coffee!

BUSINESS SESSIONS

Free to-attend educational business sessions were a key attraction, with 20 thoughtfully curated seminars offering a wide range of knowledge, presented by inspiring hoteliers and industry thought leaders in varying formats panel discussions, heated debates and quick fire Q&As.

VIP AND PRESS LOUNGE

The Hansgrohe VIP & Press Lounge offered a private area at the heart of the show where VIP guests could talk business, relax and network with peers. The sponsor for the area had an unrivalled opportunity to entertain high quality guests and build that little black book of contacts as all guests were scanned into the area.

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2014 saw the third edition of the Independent Hotel Show attended by a record number of hoteliers. Driven by cutting edge exhibitors, educational business sessions and multiple opportunities to network with leading industry thinkers, the show engaged with, and delivered, an audience of independently minded hoteliers, connecting them with the best suppliers in the business.

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BREAKFAST BRIEFING

Over 100 4* and 5* hoteliers attended a controversial breakfast seminar on the second morning of the show for An Audience with AA Gill. Challenging the industry and exploring what luxury & service mean to the modern consumer, Gill started the day with a thought-provoking and contentious debate.

AWARDS

The Independent Hotel Show Awards have celebrated the most pioneering, exciting hoteliers of our time for the last three years. 2014 did not disappoint, recognising Tim & Kit Kemp and The Pig on the Beach as the winners whilst bringing together the great and good of the industry for a well deserved glass of champagne.

THE BUSINESS CLINIC

Coordinated by the team at the Buell Group, leading advisors to businesses in the hospitality & leisure industries, the Business Clinic provided a free one-stop resource for hoteliers seeking business support and expertise.

Peter York and AA Gill in the Breakfast Briefing

2014 Awards winners Kit & Tim Kemp (Hamyard), Robin Hutson (The Pig on the Beach) with Tim Etchells of SME London

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Its a fantastic show and great for sourcing all kinds of things from toiletries and linens to room keys, to bathrooms,

paired with inspirational talks by the market leaders and a great place to meet other hoteliers to share all the worries and joys

of being in the business!

Georgina Pearman, OwnerThe Lucky Onion Group

The Pig on the Beach

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WHO CHECKED IN

5,422TOTAL

VISITORS

265TOTAL

EXHIBITORS 65%OF VISITORS PLACED NEW

ORDERS

86%OF VISITORS

WILL BE RETURNING

IN 2015

71%OF VISITORS HAD DIRECT

PURCHASING AUTHORITY

TRAVELLED FROM FAR & WIDE

QUIRKY CHARACTERS TO THE BIG & BOLD

HOTEL STATUS

PROPERTYTYPE

Own or run a hotel, guesthouse, B&B, pub or restaurant with rooms

Less than 5 rooms

Independent

Opening a new hotel

Supplier to or supporter of the industry

14%

6 - 25 rooms

26 50 rooms

50+ rooms

Group Owned Unit

Group Head Office

Other

London

South East

South West

Midlands

North

Overseas

41%

30%

19%

10%

14% 65%

21%

77%

8%

8%7%

5%11%

7%

11%

32%

34%

The Independent Hotel Show was fantastic for TurnPost. The organisers were so helpful, the environment fantastic and the customers visiting our stand were precisely the people we wanted

to meet. Next years exhibition cant arrive soon enough!

Tom RhodesTurnPost

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THE DISCERNING GUEST

GUEST LOYALTY86% OF GUESTS WILL BE RETURNING IN 2015

2014 PARTNERS AND SPONSORS

2014INDUSTRYPARTNERS

2014 VIP AND PRESS LOUNGE SPONSOR

H SPAHospitality Finance, Revenue and IT Professionals

2014 MEDIAPARTNERS

2014OFFICIAL MEDIA PARTNER

2014 INNOVATION STAGE SPONSOR

2014 TITLE SPONSOR

2014 BUSINESS SUPPORT CLINIC PARTNER

2014 OFFICIAL DIGITAL PARTNER

CLIVEDEN HOUSE HOTEL

GOODWOOD HOTEL

THE CRAB & LOBSTER

MILLENNIUM & COPTHORNE

AMPERSAND HOTEL

THE GREAT NORTHERN HOTEL

AMBERLEY CASTLE HOUSE HOTEL

BLAKES HOTEL

THE GLENEAGLES HOTEL

ACE HOTEL LONDON

MALMAISON & HOTEL DU VIN

ARMATHWAITE HALL HOTEL LTD

BARNSLEY HOUSE

CALCOT MANOR

CHEWTON GLEN HOTEL & SPA

CORBIN & KING

DE VERE HOTELS & VILLAGE

THE PIG ON THE BEACH

URBAN RESORTS

EDEN HOTEL COLLECTION

CAEMORGAN MANSION

FEATHERS HOTEL GROUP

CAMPBELL GRAY HOTELS LTD

FOX & HOUNDS COUNTRY

THE CAPITAL

HOTELGRAND HOTEL BRIGHTON

ARMATHWAITE HALL HOTEL LTD

FIRMDALE HOTELS

PENTLAND GOLF & LEISURE LTD

MILLENNIUM & COPTHORNE

HOTEL AT CHELSEA FC

PENMAENUCHAF HALL HOTEL

HOUNDGATE TOWNHOUSE

PENTLAND GOLF & LEISURE LTD

ROOKERY MANOR HOTEL & SPA

THE ARTS CLUB

CHELSEA GUEST HOUSE

DRAKES HOTEL

THE LIMES COUNTRY LODGE

HOUNDGATE TOWNHOUSE

NORTHCOTE

THE STAR & EAGLE HOTEL

ELLERMAN HOTELS

TREETOPS COTTAGES & SPA

LUCKY ONION

A SELECTION OF LAST YEARS ATTENDEES

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For me, this years show was the best yet, with a brilliant selection of brands in attendance, a scintillating line-up of speakers and, of course,

independent hoteliers coming together under one roof to share ideas and insights. Ill definitely be

back in 2015.

James Lohan, Founder & CEOMr & Mrs Smith

No 131

We welcome representation from across the hotel supply chain. Supplier categories include but are not limited to:

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JOIN US

HOUSEKEEPING & HOTEL PRODUCTS

BEDS & BEDDING

BUSINESS, LEGAL & FINANCE

MARKETING & BRAND AWARENESS

HOTEL SUPPORTSERVICES

SPA, HEALTH & WELLNESS

TECHNOLOGY

AUDIO &ENTERTAINMENT

DESIGN & DECOR

Stand type Inclusion Rate per sqm Space Floor space 395 +VATonly only Shell Carpet & 410 +VATscheme shell stand 13

WHY EXHIBIT

Exhibiting at the Independent Hotel Show provides the opportunity for face-to-face contact with thousands of hoteliers from across UK, all of whom are actively looking to develop new supplier relationships to

enhance their hotel offering. Join us to raise brand awareness and showcase your product portfolio and services at the UKs only business event dedicated to this lucrative and fast-developing sector of the UKs hotel industry.

MARKETINGSTAND COSTS

To guarantee the highest quality audience, we deliver a multi-channelled marketing campaign working closely with the leading industry publications, trade groups and associations. This is supported by a direct marketing campaign to our database of 30,000+ UK hoteliers.

For more information contact a member of the team. Details can be found on page 18. @indhotelshow facebook.com/independenthotelshow

SPONSORSHIP

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A limited number of highly visible and cost effective sponsorship opportunities are available. Opportunities include, but are not limited to:

THE HUB

The central networking Hub - A transitional space; cafe to bar - the most physically exposed show feature open to all visiting hoteliers.

THE VIP LOUNGE

VIP hoteliers are invited to use this area of the show. The VIP sponsor has exclusive opportunities to engage with the most high in-demand show visitors.

BREAKFAST BRIEFING: AN AUDIENCE WITH

Attended by 100 personally invited key hoteliers, the breakfast is an intimate opportunity to align your brand and network with the most dedicated, engaged hoteliers in the industry.

THE OFFICIAL CHAMPAGNE PARTNER

A champagne house will become the Official Champagne Partner to the show with exclusive branding opportunities and tasting rights - including the physical bar from which your champagne will be sold exclusively.

The Business Theatre

The Hub

THE INDEPENDENT HOTEL SHOW AWARDS

An opportunity for brand alignment with the celebratory element of the event attended by 500 VIP hotelier guests.

THE INNOVATION STAGE

The area in which we host the other half of our business programme of seminars a major visitor attraction.

THE BUSINESS THEATRE The area in which we host the major part of our business programme of seminars available as part of the Title Sponsor package.

THE INDEPENDENT THINK TANK

This Press Centre and Business Suite will play host to four intimate break-out sessions business focussed and designed to answer those burning hotelier questions, providing take home advice and the opportunity for detailed discussion.

THE PLANNING BREAKFAST & THE WORKING LUNCH

Two steering committee meetings attended by 10-15 high profile hoteliers and industry thought leaders provides a highly valuable opportunity to meet with influential industry players, and to be involved in the planning stages of the show.

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The Independent Hotel Show Awards Breakfast Briefing: An Audience With

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Once again the Independent Hotel Show filled two days with content thats right up to date

for those who own or run hotel businesses, and the exhibitors represent the best in their fields.

Theres no other event quite like it.

Peter Hancock, Chief ExecutivePride of Britain Hotels

Barnsley House

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THE TEAM

ABOUT THE ORGANISERS

Miranda MartinEvent Manager020 7886 3089

miranda@smelondon.co.uk

Anisha PatelSenior Sales Executive

020 7886 3097anisha.patel@smelondon.co.uk

Luke PerryEvent Director020 7886 3065

luke@smelondon.co.uk

The Independent Hotel Show is organised by SME London Ltd in partnership with Fresh Montgomery Ltd.

www.smelondon.co.ukwww.freshmontgomery.co.uk

@INDHOTELSHOWImages provided by Jake Eastham, and James Bedford

INDEPENDENT HOTEL SHOW9 Manchester Square | London | W1U 3PL

+44 (0)207 886 3089contact@independenthotelshow.co.uk