IND 6257 Graduated Design 3 · DOLL HAIR Doll Hospital When accidents happen, the experts at...
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IND 6257 Graduated Design 3 American Girl Retail Environment Assignment 1.4 Product Line Analysis By Esperanza Muiño
Transcript of IND 6257 Graduated Design 3 · DOLL HAIR Doll Hospital When accidents happen, the experts at...
IND 6257
Graduated Design 3
American Girl Retail EnvironmentAssignment 1.4 Product Line Analysis
By Esperanza Muiño
Product Line Dolls
3. Be ForeverFeature Dolls
2. Girl of the YearGrouped with Clothes
+ Book and DVD
4. Bitty Babies & Bitty Tweens1. Truly Me
Product Line Books & Movies
Be Forever Series Girl of the Year SeriesShown with Girl of the
year Doll
Magazine MoviesActivity BooksGrouped in Art +
Craft Area
Advice Books
Product Line Clothes
Dolls Clothes & Shoes Girls Outfits Matching Doll-Girl SetsInspired by BeForever
1. Dolls & Girls Outfits 2. Dolls & Girls Matching Outfits
Product Line Accessories
Girls Beauty Products Girls Jewelry Dolls Furniture Dolls Hair and Skin Care
1. Showroom 2. Boutique
Services
Doll Hospital Services Bistro CafeHair Salon for Dolls & Girls
1. Boutique Services2. Cafe Services
25%
15%
15%
15%
10%
10%
10%
Dolls Clothes Boutique
Showroom Books & Movies Bistro Café
Restrooms/office
Product Mix Chart
Product Hierarchy
Dolls
Bistro
Clothes
Showroom
Office
Boutique
Books
BoutiqueShowroom
Clothes
DollsBooks
Bistro
Space Hierarchy 2
Space Hierarchy 1 Office
