Incubator and startup 2
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© 2011 Merah Cipta Media Private & Confidential
Antonny Liem CEO, MerahPutih Inc.
Bancakan 2.0 Yogyakarta
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© 2011 Merah Cipta Media Private & Confidential
1st Semester 2011 Update
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© 2011 Merah Cipta Media Private & Con5idential
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© 2011 Merah Cipta Media Private & Con5idential
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© 2011 Merah Cipta Media Private & Con5idential
Publishers Companies
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© 2011 Merah Cipta Media Private & Con5idential
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© 2011 Merah Cipta Media Private & Con5idential
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© 2011 Merah Cipta Media Private & Con5idential Presented by BOLALOB
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© 2011 Merah Cipta Media Private & Con5idential
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© 2011 Merah Cipta Media Private & Con5idential
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© 2011 Merah Cipta Media Private & Con5idential
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© 2011 Merah Cipta Media Private & Confidential
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© 2011 Merah Cipta Media Private & Confidential
“Remember: It’s not innovation until it gets built.”
Garry Tan, co-founder,
Posterous
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© 2011 Merah Cipta Media Private & Confidential
Starting an Business Idea
! Is there a Market/Demand? ! Is there a solution for the Demand? ! Can You provide the better solution? ! Will you have what it takes? ! How long will it takes? ! Are people willing to pay for it?
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© 2011 Merah Cipta Media Private & Confidential
“There’s Nothing New Under the Sun...”
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© 2011 Merah Cipta Media Private & Confidential
“It’s just about who scream louder.”
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© 2011 Merah Cipta Media Private & Confidential
Put Ideas into Writing
! Steal, don’t copy ! Brainstorm to make it better ! Write it down ! Keep it Simple ! Perfection is State of mind ! An idea is just an idea
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© 2011 Merah Cipta Media Private & Confidential
Start Writing Your Business
! Name and Brand Name: your identifier ! Vision: What you want to be? ! Mission: What are you doing? ! Goals & Objectives: What are the targets? ! SWOT Analysis: research, research, research ! Strategic Plan: Organization, Sales & Marketing ! Financial Plan: Cash Flow - be realistic ! Measurement & Objectives: know your limit
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© 2011 Merah Cipta Media Private & Confidential
Business Plan Canvas
Problem Solution
Key Metrics
Value Preposition
Advantage
Channels
Customer Segment
Cost Structure Revenue Structure
www.leancanvas.com
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© 2011 Merah Cipta Media Private & Confidential
So What is Incubator?
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© 2011 Merah Cipta Media Private & Confidential
Incubator |ˈinkyəәˌbātəәr| noun
“an enclosed apparatus providing a controlled environment for the care and protection of
premature or unusually small babies.”
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© 2011 Merah Cipta Media Private & Confidential
What’s in it for Incubator?
! Build the ecosystem of the industry ! Service Fee (for non profit Incubators) ! Part of shares in the company (for profit) ! Portfolio Building
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© 2011 Merah Cipta Media Private & Confidential
What Incubator Provides
! Infrastructure: Office, Internet, etc ! Service: Finance, HR, Legal, etc ! Mentorship: Operational or Non
Operational ! Network: Access to industry, VCs ! Capital: Seeding fund, Round A
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© 2011 Merah Cipta Media Private & Confidential
What Incubator looks for
! Founders who are committed, not Built to Sell, and can actually execute
! Ideas that has real Business Potential ! Products and Solution that will have
traction ! Products and Solution that will change
the world
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© 2011 Merah Cipta Media Private & Confidential
What to Prepare When Meeting Incubators
! Your Appearance ! Your Product sample/protoype ! Your Business plan ! Your Requirements ! Your Head and Your Heart
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© 2011 Merah Cipta Media Private & Confidential
The Capital ���Ladder
Personal Savings/ Credit Card
No Cash, Sweat
Corporate VCs
Classic VCs
Friends & Families
incubators
Angels & Small Venture Capital
IPO Working Bank Loans
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© 2011 Merah Cipta Media Private & Confidential
“A million dollar isn’t cool. You know what’s cool?
One billion dollar.”
Sean Parker’s dialogue to Mark Zuckerberg on “The Social Network” movie