INCREASING YOUR MARKET IS POSSIBLE. Let us tell you how to do it. Reach your customers in the...
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Transcript of INCREASING YOUR MARKET IS POSSIBLE. Let us tell you how to do it. Reach your customers in the...
INCREASING YOUR MARKET
IS POSSIBLE.Let us tell you how to do it.
Reach your customersin the easiest and the most
useful way for them.
The QUICK CARD MACHINEis an automatic system for the personalization of plastic cards which can be immediately used by the card holder.
The QUICK CARD MACHINE can issue up to 5 different plastic card types in real time. So you can choose between:
credit cards season tickets loyalty cards frequent flyer
cards discount cards privilege cards gadget cards gift cards
...and many others.
THE BENEFITS FOR THE COMPANY
combine different services manage discounts and
advantages for end-users offer benefits and incentives launch various promotional initiatives.
Therefore, the Quick Card Machine offers an opportunity for partnerships between Companies, leading to effective marketing strategies.
The QUICK CARD MACHINE allows you to:
THE BENEFITS FOR THE COMPANY
QUICK CARD MACHINEboosts CUSTOMER LOYALTY, because
cards are issued in real time in busy places cards can be immediately and easily used cards provide easy access to services and the chance to have
discounts and take part in special promotions
THE QUICK CARD MACHINE builds up the corporate image, thanks to the HIGH VISIBILITY of the brand in very busy places such as:
airports railway stations public offices shopping centers banks amusement parks fast food outlets service stations
THE BENEFITS FOR THE COMPANY
THREE SUCCESS STORIES
a credit institution a case of co-branding a municipal administration
THREE SUCCESS STORIES
CREDIT INSTITUTION
IN ACTION ON THE FIELD
Product: credit card
GOALS instant renewal of existing credit
cards by the card holders immediate issue of new credit cards.
THREE SUCCESS STORIES
CREDIT INSTITUTION
StrategyTo bring the cards directly to the customers in a very busy place of recreation.In the company’s country there are 4,000 golf courses and 10 million people who play golf.
The company will reach the customers on the field.
THREE SUCCESS STORIES
CREDIT INSTITUTION
ActionInstallation of Quick Card Machinesin the Company’s Golf Clubs.
After a trial period of two months...
… a hole in one! 150 new credit card holders per month 50 credit card renewals per month over 1800 new credit cards yearly
for every Quick Card Machine installed.
THREE SUCCESS STORIES
CREDIT INSTITUTION
The reasons for the success
easy access to the service the card is ready for immediate use zero costs for data entry and card
distribution
THREE SUCCESS STORIES
PARTNERSHIP BETWEEN AN OIL COMPANY WITH PETROL STATIONS AND A RESTAURANT CHAIN.
FILL UP, HAVE A SNACK AND SET OFF AGAIN: DISCOUNTS ARE RUNNING FAST!
Product: prepaid card offering the holders special benefits discounts on refuelling “preferred lanes” to avoid lines at the petrol stations prepaid “meal coupons” “reserved areas” in the restaurants
THREE SUCCESS STORIES
PARTNERSHIP BETWEEN AN OIL COMPANY WITH PETROL STATIONS AND A RESTAURANT CHAIN.
GOALS
to increase the purchase of fuel and restaurant orders to increase sales through stronger customer loyalty to give more added value by
offering new services
THREE SUCCESS STORIES
PARTNERSHIP BETWEEN AN OIL COMPANY WITH PETROL STATIONS AND A RESTAURANT CHAIN
Strategy
Estimated yearly transit on motorways: 300 million customers per year. Companies want to bring the cards where people go.
Action
Installation of Quick Card Machines in petrol stations and motorway restaurants.
THREE SUCCESS STORIES
PARTNERSHIP BETWEEN AN OIL COMPANY WITH PETROL STATIONS AND A RESTAURANT CHAIN.
The reasons for the success
great diffusion of the plastic cards thanks to the immediate access to the issuing machine
reduction in the costs of issuing and distributing the cards
company monitoring of the data in real time
THREE SUCCESS STORIES
MUNICIPAL ADMINISTRATION
THE EASY TOWN Product: prepaid “city card” that can be used for: booking medical examinations prescription payments access to health service centers filling out paperwork paying fines and taxes obtaining certificates of personal data access to museums, events and
cultural centers taxicabs and public transportation
THREE SUCCESS STORIES
MUNICIPAL ADMINISTRATION
GOALS
to improve service through easier access and constant
data monitoring to streamline bureaucratic
procedures to increase participation at
cultural events to promote tourism
THREE SUCCESS STORIES
MUNICIPAL ADMINISTRATION
Strategy
Partnership between: medical services municipal institutions councillor’s office for tourism councillor’s office for culture museums public transportation companies taxi companies
THREE SUCCESS STORIES
MUNICIPAL ADMINISTRATION
Action
Installation of Quick Card Machines in: medical centers registry offices municipal offices cultural centers sport/game centers libraries museums metro stations bus terminals
THREE SUCCESSFUL PROJECTS
MUNICIPAL ADMINISTRATION
The reasons for the success
maximum ease of use of the card easy access to all services discounts and special benefits for
cardholders
THREE SUCCESS STORIES
manual filling out of paper forms with personal data
manual data-entry of the data contained in the form
issuing the service card monitoring card use comparison of the sales data
and customer profile by the marketing department
GETTING A SERVICE CARD
TODAY, DOING WITHOUT THE QUICK CARD MACHINE MEANS:
SERVICE CARD ISSUING
data entry directly performed by the end user with keyboard or touch screen
real time issuing of a card containing the holder’s personal data, a barcode
and/or magnetic stripe data base management by the
clearing center
GETTING A SERVICE CARD
TODAY, DOING WITH THE QUICK CARD MACHINE MEANS:
SERVICE CARD ISSUING
the company: a reduction in data entry and
card distribution costs real time management of data
and information
the client: immediate and easy
access to services
THE QUICK CARD MACHINE THEREFORE OFFERS:
SERVICE CARD ISSUING
CHARACTERISTICS OF THE QUICK CARD MACHINE
QUICKNESS AND EASE OF USE:data entry with keyboard or touch screen
FLEXIBILITY:issues up to 5 different card types
EFFECTIVENESS: remote monitoring and error recovery monitoring of consumable status
SAFETY:anti falsification and tampering devices
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PERSONALIZATIONThe Quick Card Machine can personalize plastic cards using:
infill embossing tipping magnetic stripe encoding chip initialization
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CHARACTERISTICS OF THEQUICK CARD MACHINE
ERGONOMIC DESIGN can stand alone or be incorporated in other structures body and system can be completely
customized to meet customer’s needs
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CHARACTERISTICS OF THE QUICK CARD MACHINE
DECENTRALIZATIONThe Quick Card Machine systems can be linked together in a decentralized network.
At the clearing center it is possible to:
manage the data base of the cards issued manage the data base of the purchases
made have periodic managerial and statistical
reports manage promotional activities (prizes,...)
CHARACTERISTICS OF THE QUICK CARD MACHINE
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