Increasing Web2Lead Form Submissions with Data.com APIs

Increasing Web2Lead Form

Submissions with Data.com APIS

Ali Sadat, Sr. Dir. Technology Partnerships / API Strategy, Data.com

@alisadat

Safe harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties

materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results

expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be

deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other

financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any

statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new

functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our

operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of

intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we

operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new

releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization

and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of

salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This

documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of

our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently

available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based

upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-

looking statements.

Ali Sadat

Sr. Dir. Technology Partnerships, Data.com

@alisadat

Agenda

• Intro to Data.com [Ali]

• Web2Lead Conversions [Ali]

• Intro to Data.com API [James]

• Demo

• Eloqua: Data.com API Integration [Scott]

• Demo

You Can’t Be Social Without Good Data

Phone Number

Social Conversations

Address

Title

Industry

# of Employees

SIC - DUNS

Blog

Corporate Hierarchy

Revenue Email

Bad Data is Expensive and Time Consuming

Wrong Size Business

Wrong Number

Moved Jobs

Duplicate

Not in Territory

Gate Keeper

Data Warehousing Institute

Companies

People

Social

Connect to Customers Faster with Leading Business Data

Future Data

Sources

Jigsaw: Crowd-sourced Contacts in the Cloud 34 Million Complete B2B Contacts, from 2+ Million Community Members

2.0 Million+ members

1.2 Million updates per month

Users can flag bad data

1 Million new contacts

per month

Don’t be this Marketer!

Web2Lead Conversions

Short Form (4 fields)

Conversion rate: 13.7%

Medium Form (8 fields)


Long Form (10 fields)


Fill in the Gaps with Data.com

Web2

Lead

Email

Name

MQL Complete

Demographics

Location

Title

Phone

+

Firmographics

Company

Industry

# Empl

Revenue

API

Clean + Append

Your Favorite Marketing

Automation App

Supplemental Use Cases

Web Lead: Marketing

Analyst

VP Marketing

(Buyer)

Web lead: ACME Similar Companies

Data.com Products – API Availability

API Jigsaw

APIs Coming

Soon

James Mak

Sr. Product manager, Data.com API

@jmak_sfdc

Demo First!

Data.com API’s

Contact Company Entities

Search/

Preview Get Add

Report

Facts API

Consume Contribute

Free Points

Data.com Search Company API

Contact Company

Search Get Add Report

Facts

Consume Contribute

API Name searchCompany

AuthN API Token

Input URL, Name, Country, State, Area Code, Zip Code, Metro Area, Industry, #

Employees, Revenue, Updated Since

Output Company ID, Name, Address and # of Active Contacts

Sample https://www.jigsaw.com/rest/searchCompany.xml?token=<yourtoken>&name=www.s

alesforce.com

Data.com Contact Count API

Company


Facts

Consume Contribute

Contact

API Name companyContactCount

AuthN API Token

Input Company ID

Output Total Contacts, Contacts by Departments, Contacts by Levels

Sample

https://www.jigsaw.com/rest/companyContactCount/159110.xml?token=<yourtoke

n>

Data.com Search Contact API

Contact Company


Facts

Consume Contribute

API Name searchContact

AuthN API Token

Input Name, Level, Company, Email, Updated Since, Title, Department, Country,

State, Area Code, Zip Code, Metro Area

Output Preview fields including CompanyID, ContactID, Name, Title and Company,

but NOT Email and Phone Number

Sample 1 http://www.jigsaw.com/rest/searchContact.xml?token=<yourtoken>&email=a

[email protected]

Sample 2

https://www.jigsaw.com/rest/searchContact.xml?token=<yourtoken>&levels=

VP&companyName=salesforce&pageSize=100&offset=0

Data.com Get Contact API

Contact Company


Facts

Consume Contribute

API Name contacts

AuthN API Token, UserName, Password

Input ContactID

Output

All Contact Attributes including CompanyID, ContactID, Name, Title, Company

Name, Email and Phone Number

Points Requires 5 points in user or partner account

Sample

https://www.jigsaw.com/rest/contacts/35037319.xml?token=<yourtoken>&userna

me=<username>&password=<password>&purchaseFlag=true

Contribute API beta– Earn Points

• Submit company and contact information to Data.com and

receive points

• Add up to 10 contacts and one company per call

• Post request - Input data is in JSON

• Success or detailed error codes returned in JSON or XML

• Points are credited to user or partner account

Contact Company


Facts

Consume Contribute

Contribution API beta Sample

Adding a new contact to an existing company:

https://www.jigsaw.com/rest/contribution.xml?token=<yourtoken>&username=<u

sername>&password=<password>&data={"contact":[{"email":”mzeller@salesfor

ce.com”,

"firstName":"Matthias","lastName":"Zeller","title":"Sr. Product

Manager”,"phone":"+1.650.241.8760","address":"777 Mariners Island Blvd Ste

400","zip":"94404-5059”,"country":"USA","city":"San Mateo","state":"CA"}]}

Contact Company


Facts

Consume Contribute

Contribute Facts API – Earn Points

Submit facts about email addresses or phone numbers of contacts

Typically used to submit results from bounce reports

For details:

http://developer.jigsaw.com/documentation/contact_fact_api_guide/

Company


Facts

Consume Contribute

Contact

Other APIs

Get User Info API

Returns the point balance for a specific user

Sample:

https://www.jigsaw.com/rest/user.xml?token=<yourtoken>&username=

<username>&password=<password>

Resources

• Documentation: developer.jigsaw.com

http://developer.jigsaw.com

Scott Fehr

Director, Solutions Consulting

@scottfehr

Mixed Messages

What do we need the information for?

Remove anything that is not directly needed

Scoring

Who gets sent to sales? To whom?

Nurturing

What do we communicate, when, how?

Analysis

Are our marketing efforts connecting? With whom?

3 Better Options Source data more effectively

Data.com Company API

Source industry, revenues, size, geography

Data.com Contact Cleanse

Source title, role, contact information

Web Activities

Source interest areas, level of interest

Data.com API

• Jigsaw API Token – Customers, Partners, Resellers

• Data.com/Salesforce - Early Access Participation

• Contact:

• Ali Sadat [email protected] @alisadat

mailto:[email protected]

Ali Sadat

Sr. Dir. Technology

Partnerships, Data.com

@alisadat

James Mak Scott Fehr

Sr. product Manager,

Data.com API

@jmak_sfdc

Dir Solution Consluting,

Eloqua

@scottfehr

Increasing Web2Lead Form Submissions with Data.com APIs

Documents

Transcript of Increasing Web2Lead Form Submissions with Data.com APIs