Increasing The Value of special

30 Seconds About Me...Chief Relationships Officer of Social

Impressions

Been studying Social Media Marketing for over a decade and have coached or consulted Social

Media for:Chipco Intl.

Tri-State SteelWindham WeaponryNext Level Church

Portland Harbor HotelMaine Office of Tourism

I have two dogs, two cats, three chickens, and one great wife.

Big Fan of Maine Baked Beans, Monkeys, and Positive People.

What social media is to me...

Relationships created through a digital channel and fostered by actual people. It may be

Facebook, Twitter, Goolge+, Pinterest, Email or many other avenues.

Let’s talk about dating...

Disney/Pixar - “Up”

ONCE UPON A TIME, IN A LAND FAR FAR AWAY...

Lots to offer.

Great hair

Perfect teeth

Sweet carMuscles

Jack knew he was the best.

In the same village there lived a woman

HER NAME WAS JILL.

Jill

Smart Sensitive

Single

via theatlantic.com

One day they met...Jack was immediately impressed that such a wonderful person had a chance to meet him. He knew it was important to tell

her all about himself.

She listened

and listened

and listened...

Until One Day...

• Jill found someone who would listen to her

This person alsoadded value to the

relationship

Soon Jill finds Jack a little less interesting (she even hides jack from her Facebook newsfeed)...

An Amazing Thing Happened

• Jill began to spend more time with this new friend who listened to her stories and concerns.

• Jill began to trust this new friend.

• Jill invited her new friend to meet her existing friends.

Soon all of Jill’s friends knew and were beginning to trust the new friend.

Jack was suddenly alone in all his greatness.

It wasn’t because he lacked any of the features he tried to tell jill about.It wasn’t because he lacked any of the features he tried to tell jill about.

It was because Jill found a different friend, who cared about her and made her feel special.

What Went Wrong?

• Jack did not want to take time to listen to Jill.

• Jill felt no connection to Jack.

• Jack was only interested in boasting about his features and benefits.

• Jill did not trust Jack.

• Jack, did not make Jill feel special.

Are you Jack?

And now a break for those of us with A.D.D.

Ever seen a chipmunk with a cast?

You’re welcome.

Social media offers your customers a chance to fall in love with you. It also Social media offers your customers a chance to fall in love with you. It also offers you a chance to fall in love with your customer...again.offers you a chance to fall in love with your customer...again.

Social media creates connections

Offering you a chance to consistently add value to the

conversation.

How I Met Steve Wozniak• Read The Instigators

• Looked up A6Y Movement on Facebook

• Friended Waleed Rashed

• Created a relationship

• Commented on a status

• Called through Skype.

• Met Steve Wozniak.

How does this apply to you?

YOUR BUSINESS PERSONALITY WILL MAKE THE CASH REGISTER RING MORE CONSISTENTLY THAN A 75% OFF COUPON.

If your customer feels connected to your brand and you add value to the relationship, they will listen and take part.

Review Sites and Check-Ins

• FourSquare

• Yelp

• TripAdvisor

• Angie’s List

• Facebook Reviews

• Google Reviews

“If a measurement matters at all, it is because it must have some conceivable effect on decisions and behavior. If we can't identify a decision that could be affected by a proposed measurement and how it could change those decisions, then the measurement simply has no value” ― Douglas W. Hubbard, How to Measure Anything: Finding the Value of "Intangibles" in Business

What Matters?

What Matters?

Followers, Pins, etc.

My Favorite Measurement Tool

My Favorite Measurement Tool

SproutSocial.com

“Quotes and statistics found on the Internet are oftenmade up or simply not true.”

- Abraham Lincoln

What Adds Value?

• Tips

• Advice

• Fun facts

• Asking questions

• *Letting them answer

What Adds Value

• Embracing your brand.

• Consistency.

• Involving your customer in decisions.

• Weather updates?

21 Shares26 Likes

Exposure to over 10,000 people

F.A.Q.

• How often should I tweet, update, post, comment, etc.

• Will I be creating a Sales Hit List for the competition?

• Do I have to do them all?

• What about privacy?

F.A.Q.

• I do not have time...there are tools and services for that.

• SproutSocial

• Hootsuite

• Tweetbot

Where Do I Find Content?

• What have you already created?

• What questions do your customers ask most often?

• In the unexpected - weather, news, and sports.

• Ooh, I see something shiny...

Partners in Progress

How can we build each others audience?

What worked for you?

Secrets to success are best shared.

Round the Barn One More Time (Before the yawns set in)

• Don’t be Jack.

• Share the details and victories.

• Ignite passion points

• Measure

• Add Value

• Have Fun and if you can’t, hire someone who will do it for you.

Finally...

• Love your Customer

• Add Value

• Earn Trust

• Make Money

• Repeat.

Thank you

• Keep in touch

• @DavidaPride

• david@socialimpressions.net

• 207.415.7712