Increasing sales with exhibition ,digital media and export

Stephan Philipson

“Let your company’s vision and customer strategy determine

your participation”

The fair, an important part of the company´s marketing

Communications

Set clear business goals

What do you want to achieve

Prior – During the Show – Post Show

Social Media – In business ?

In my Company ?

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Facebook – Youtube – Instagram – Twitter – Webbsite

Social media marketing is the process of marketing through social media sites like Twitter , Facebook, and YouTube.

By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.

Increasing sales with digital media !?

What do You Think ?

So , What is Social Media ?The "social" part: refers to interacting with other people by sharing information with them and receiving information from them.

The "media" part: refers to an instrument of communication, like the internet (while TV, radio and newspapers are examples of more traditional forms of media).

Okay, so from these two separate terms, we can pull a basic definition together:

Social media are web-based communication tools that enable people to interact with each other by both sharing and consuming information.

Social Media Marketing and YouTube

Some of the most effective social media marketing strategies center around YouTube and the viral video. While often more time-consuming and expensive, YouTube can easily become the attraction of a larger social media campaign.

Social Media Marketing and TwitterTwitter has picked up a lot of steam in the last year for being a great place for social media marketing. While Twitter has grown far beyond its microblogging roots, it is important to think of Twitter similar to a company blog.

While the primary purpose is to get the word out, it is just as important to add a personal touch rather than relying on RSS feeds to deliver stale press releases or simply repeat the company blog.

In addition to growing a number of followers, Twitter can be particularly effective when interacting with customers .

Social Media Marketing and BlogsIn many respects, blogs can serve as an extension of traditional media. Much as review copies might be sent to traditional media outlets like newspapers and magazines, they can also be sent to popular blogs on the subject.

Blogs also offer the opportunity to put together 'virtual tours'. For example, many authors have gravitated towards having virtual book tours, which allows them to reach their fans without the travel expenses. These virtual book tours can include author interviews and Q&A sessions as well as book reviews and book giveaways.

Facebook - Age of video postsThis is certainly the age of video! With the advancement of technology and smart phones making a 5 second/ ten second video clip has become a cakewalk for the younger generation.

Within a year video posts have increased 75% per person. Shorter and relevant videos are best as content.

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Why International Business ?

Export - What can you achieve?

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Product life cycle

StagnationGrowth

IntroductionPhase out

“Sold units”

Time

Maturity

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What does International Business include? What can You Do?

You can conduct business all over the world… other companies can enter your market, too Marcado

Marché

MARKET

Marknad

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You can

By exporting

your market

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By doing international business you achieve:

Increased market size

Spread risks

More markets and clients

= Increased sales

= Less dependence on one market

= Increased company stability

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The right reasons:•More stable operations•Better cash flow• Increased market• Increased profit• Expanding domestic

and nearby markets

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SummaryFor companies wanting to expand and thrive, entering the

international marketplace is a necessity. Key reasons are:

• Larger markets and opportunities to increase sales volumes• New markets mean new opportunities (sales, service, uses)• New types of customers, requiring other types of products,

i.e. expanding market• New types of services, clients needing more than just a

product and requesting a complete solution• The opportunity to develop new products, broaden product

range and increase profits• Balances market fluctuations• Extends the life cycle of mature products with sales in less

developed markets