Increasing sales and retention with email by one net marketing

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EMAIL MARKETING

description

Email remains one of the most effective digital marketing channels that you can deploy. 59% of B2B marketers say email is the most effective channel in generating revenue. Investment in email marketing will grow to $2B by 2014. The word “exclusive” in the subject line of email and newsletter campaigns increases open rates by 14%. Emails get the highest CTR when sent before 9am. 80% of users read email on their mobile devices. For more stats and data on email marketing feel free to download and distribute this report. Or visit our blog at www.onenetmarketing.com/oneblog for more juicy tips on email marketing strategy, lead generation and other digital marketing channels.

Transcript of Increasing sales and retention with email by one net marketing

Page 1: Increasing sales and retention with email by one net marketing

EMAIL MARKETING

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Page 2: Increasing sales and retention with email by one net marketing

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SOURCE: KNOTICE, APRIL 2012.

27% of emails were opened on a mobile device during the second half of 2011 up from 20% during the first half of 2011.

Early 2011 Late 2011

20%

27%

25%

20%

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15%

5%

0%

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SOURCE: EXPERIAN, APRIL 2012.

> 80% of email marketers send the same content to all subscribers.

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SOURCE: XPERIAN, APRIL 2012.

The word “exclusive” in email promotional campaigns increases unique open rates by 14%.

14%

NoT ExcLusIvE ExcLusIvE

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84%of B2B marketers use segment targeting in their email campaigns.

SOURCE: BTOB MAGAZINE, MARCH 2012.

84%

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59%

=

of B2B marketers say email is the most effective channel in generating revenue.

SOURCE: BTOB MAGAZINE, MARCH 2012.

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⅓of email marketing companies regularly test their email marketing campaigns.

Less than

SOURCE: ECONSULTANCY, MARCH 2012.

<⅓

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SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011.

12A

M

0%

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9AM

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1PM

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CTR

The effect of time-of-day on clickthrough rate.

Morning emails get high CTR.

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SOURCE: FORRESTER RESEARCH, JANUARY 2012.

Investment in email marketing will grow to $2B by 2014.

2014

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$2B

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SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011.

0 4 8 12 16 20 24 28 32 36 40 44 48 52 56 60 68 72 76 80 84 88 92 96 100 104 108 112 116 120 124

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The fresher your list, the better!

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Effect of subscriber recency on unsub rate

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SOURCE: E SCIENCE OF EMAIL MARKETING, 2011.

80.8%

Most users report reading email on mobile devices.

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send email early, send often, optimize for mobile, and regularly test your campaigns.

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LET’S TALK.

805.201.3075 US.

250.483.7411 cANADA

[email protected]

For free advice, tips & tricks visitwww.onenetmarketing.com

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OneNet Marketing Inc.Inbound marketing & direct response advertising to accelerate your online growth.

@onenetmarketing

onenetmarketing.com/oneblog

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