Increasing Retention and Referrals Through Community - CMX Summit West 2016

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#CMXSummit @LeBlancly CMX SUMMIT: INCREASING RETENTION & REFERRALS November 2 nd , 2016

Transcript of Increasing Retention and Referrals Through Community - CMX Summit West 2016

Page 1: Increasing Retention and Referrals Through Community - CMX Summit West 2016

#CMXSummit @LeBlancly

CMX SUMMIT: INCREASING RETENTION & REFERRALS

November 2nd, 2016

Page 2: Increasing Retention and Referrals Through Community - CMX Summit West 2016

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INCREASING RETENTION & REFERRALS THROUGH COMMUNITY

Page 3: Increasing Retention and Referrals Through Community - CMX Summit West 2016

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THE SITUATION

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The Trucking Industry Is Facing A Historic Driver Shortage

Long hours

Hard work

Away from home one to three weeks

The original distributed workforce

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All Companies Perceived As The Same By Drivers

Little communication with home office

Similar pay structure, benefits at all companies

Industry turnover of +100%

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Force of ThousandsInsights:

Relationships and actions drive loyalty Real stories exist and resonate with drivers The company is not important, the individuals within the company are

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Community Through Content & Conversation

FeaturedinContent/PR

PassionateDriverGroupMember

PodcastListenerorParticipant

RecruitsandEmployees:SocialMediaandEmailEngagement/Consumption

Public:AwarenessthroughPRorAdvertising

Influencers90% retention

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Implementation

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Implementation

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Implementation

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Thank you.


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Measuring the Retention Value of Community - CMX Summit West 2016

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