James Alder, Digital Consultant

Ve Interactive

Increasing online ticketing sales:Personalised Real-time Remarketing

Key take aways:

1. Common causes of abandonment:

The good and the bad!

2. What is real-time remarketing?

3. The benefits

#1What causes

abandonment?

Common causes of abandonment in ticketing?

• Hidden fees

• Navigation

• Long forms – asking for too much

information

• Lack of trust

Examples:

• Hidden fees!

Examples:

• Poor navigation

• Usability issues

entering data

Examples:

• Lose 1% of

traffic with

every field

• Higher when

customer deems

unnecessary

Examples:

• Tickets sold on

another site

Examples:

• Easy to navigate

• No hidden fees

• Clear basket

details

Other causes of abandonment:

• Customer runs out of

time!

• Distractions

• Customer needs to

check with others

• Researching http://www.youtube.com/watch?v=3Sk7cOqB9Dk

#2Personalised real-time

remarketing

What is real-time marketing?

• 1-2-1 marketing

• Triggered in real-time

• Based on customer behaviour on your

site

• Highly personalised

• Right message, at the right time and to

the right person

• Communicate onsite and offsite at the

point the customer abandons

• Dramatically increases results!

Benefits:

Examples:

Real-time Remarketing: Examples:

• First name

personalisation

• Product from

basket

• Branded based on

site abandoned

Real-time remarketing: Examples:

• Automated

on site

customer

engagement

• Create

urgency

• Increase site

stickiness

#3Results

Ticketing sector averages:

PERSONALISATION RESULTS…

Open Rate 64%

Click to Conversion Rate 26%

Conversion Rate (From Emails Sent) 9%

Summary

• Consider the customer journey

• How much of a problem is

abandonment on your site?

• Introducing personalised, real-time

marketing increases conversions

Thank you.

James AlderDigital Consultant @jalder209T: 0203 667 6870M: 0782 731 6878James.alder@veinteractive.com