Increasing Local Brand Awareness For Small Business

© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained

herein are the property of their respective owners.

© 2014 YP Intellectual Property. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property and/or YP

Holdings LLC affiliated companies. All other marks contained herein are the property of their respective owners.

practical marketing

education series.

Increasing your

local brand awareness



Tina Stock | YP | Executive Director, Marketing

An entrepreneurial marketing executive with over 10 years experience in

product marketing, social media marketing, content marketing,

communications strategy, display advertising and search engine marketing.

Tina blogs about marketing at tinastock.com,

and you can follow her on Twitter @tinadstock.

About YP

• YP is North America’s largest local search, media and

advertising company.

• Our mission is to help local businesses and communities grow.

• We generate 40 billion annual impressions on the YP Local Ad Network

and have 3,000 marketing consultants helping over 600,000 businesses

get, and keep customers.

meet your presenters.



Tara Jacobsen and Rebekah Welch

The Marketing & Media Monsters

The Marketing & Media Monsters dynamic duo, Tara Jacobsen

and Rebekah Welch, are a power house of knowledge armed

with a plethora of education, experience, and real-life successes.

With two distinctively different marketing styles, The Monsters are

true pros at recognizing the unique gifts and skills that each one

of their eager students and clients offer the world, and designing

systems and strategies completely geared toward and supportive

of the things that come the most naturally to those they lead.

They don’t believe in tearing people down or disabling what they

have in place, rather they pull all the best pieces and show their

clients how to work with what the already have. By employing this

simple approach they are able to equip small business owner with

tools that they can feel comfortable using and will provide

focused, measurable results quickly.

meet your presenters.

@taradactyl

@connector80120



Increasing Your Local Brand Awareness

In collaboration with

practical marketing series

session 2





what is brand?



what is brand?

Your name or your business name?



what is brand?

Logo



what is brand?

Online



what is brand?

Choose a color





how small brands are

different from big brands?



how small brands are different from big brands?

• Corporate branding campaigns

are expensive

• Face to face marketing

• Truly American




Corporate branding campaigns are expensive!




Face to face marketing




Truly American





connect with

local customers.



connect with local customers.

• Chamber of Commerce and

networking events

• Merchant associations

• Donate to local charities

• Support local sports teams

• Leave reviews for other local businesses




Chamber of Commerce and networking events




Merchant associations/retail associations

Merchant associations / Retail associations




Donate to local charities




Support local sports teams




Leave reviews for other local businesses




Make sure your brand remains consistent




So don’t change your look and feel




Prospects could think you are out of business




Entrepreneurs like new things





social media options.




• Facebook

• Pinterest

• YouTube

• Google Plus



social media options

Facebook issues




YouTube




Google Plus – First Page of Google




Google Plus – Reviews



questions?

Thank You

Tara and Rebekah

@taradactyl

@connector80120

www.MonsterMarketingBooks.com

http://www.monstermarketingbooks.com/




herein are the property of their respective owners.© 2014 YP Intellectual Property. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property and/or YP Holdings LLC affiliated companies.

All other marks contained herein are the property of their respective owners.

register for more practical marketing.

Be sure to

register for the

next in the

practical

marketing series:

May 22, 11:00 am

PST

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Increasing Local Brand Awareness For Small Business

Small Business & Entrepreneurship

Transcript of Increasing Local Brand Awareness For Small Business