Facebook continues to bethe leader when it comesto online sales, and this isin spite of exponentialgrowth in users on othersocial media platforms likeInstagram and Pinterest.

Why Facebook?

With so many competitors in the e Commercesector, one needs to adopt intelligent strategiesto attract customers and convert them.

The huge competition in eCommerce

Use Buyer Personas on your Facebook Ads

To counter that, we suggest usingbuying personas in your ad whichwill make it easier for your ad toconnect with people

While online retailers try to createads to attract as many people aspossible, they end up makingadvertisements that are irrelevant tomost users.

Having an incentive for the user to click on your Ad

Offer promotions and deals

Create urgency by mentioningthe availability of limited stock

Use Quality Images

It’s now common knowledge that Adswith high quality photos outperformthose with inferior photo quality.

New studies show that those imagesthat are self-explanatory are likely toget a higher engagement.

Create a lifestyle around your product

Creating a lifestyle, makes it easierfor your target customer to relateto your photograph instead of justa product.

It’s important to create a lifestyleand an aspirational value for yourproduct.

Offer free shopping occasionally

By offering free shipping, you’reboth creating an urgency and anadded incentive.

With a strategy in place, you canoffer customers free shopping as alimited offer.

Create audienceNo matter what size orindustry, it is importantto have a plan in placeto build and engageyour audience.

Share photos

Share Blogs

Run polls

Conduct contests

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For any queries on eCommerce

Suyati provides marketing technology and integration services for companiesthat wish to combine the best of breed solutions and create a unified approachto customer acquisition. This unified digital marketing approach requires systemintegration between various CMS and CRM platforms, and a slew of eCommerce,Marketing Automation, Social Media Listening, email and social marketing, andcustomer service systems. Our specialized knowledge in Salesforce, open sourceand .Net based systems enables us to build effective custom integrated solutionsfor our clients.