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Increasing Diversity and Cultural Competency in the Central Valley

Laura Long, Workforce ConsultantKaiser Permanente

National Workforce Planning and Development

California Hospital AssociationWorkforce Coalition Meeting

February 4, 2011

Acknowledgements• The California Endowment• California Hospital Association, Cathy Martin• Central Valley- Kaiser Permanente

• Pat McKeldin, Business Partner• Linda McDougal, Recruitment Services Manager• Gretchen Fritz, Admin Services Manager• Bianca Ascencio, Recruitment Coordinator• Labor partners

• Vision y Compromiso, Maria Lemus, Executive Director• Johansen High School• Modesto Junior College• KP School of Allied Health

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The Landscape

National KP• 8 Regions: NCAL, SCAL, NW, MidAtlantic, HI, OH, GA, CO)• 35 Hospitals, 454 Medical Offices• Employees: 164,098 Physicians: 15,129

Project Focus Area: NCAL Region, Central Valley Service Area• 400 physicians and 2800 employees• Modesto, Tracy, Manteca, Stockton

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Recruitment

National Comp.

Learning Services

Patient Care Services

Business and

OperationsDiversityLabor and

Union

Human Resources

Finance Education Trusts

KP Partners

National Comp.

National WFPDBob Redlo, Director

CA Labor Department

External Partners

CA HealthCare Workforce Alliance

CA Hospital Association

Academic Institutions

Workforce Investment Boards

Kaiser Permanente Workforce Planning and Development Structure

KP Internal Partners

Regional WFPD

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Northern CA

Mgmt Co-Chair: Kathryn Shen

Labor Co-Chair: Connie Savoy

Southern CA

Director: Zeth Ajemian

Colorado

Mgmt Co-Chair: Kathy Brown

Labor Co-Chair: Teresa Richard

Linda Focht

Georgia

Mgmt Co-Chair: Jim Miranda

Labor Co-Chair: Lorna Budram

Mid-Atlantic States

Mgmt Co-Chair: Beth Jaeger

Labor Co-Chair: Pati Nicholson

Ohio

Mgmt Co-Chair: Tim Alberts

Labor Co-Chair: Helen Oriti

Northwest

Mgmt Co-Chair: Bonnie Bender

Labor Co-Chair: Lori Wambold

Hawaii

Mgmt Co-Chair: Suzann Filluel

Labor Co-Chair: Jeff McDonald

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National Workforce Planning and Development

The Need

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36.9%

24%

27.1%

Data suggested a Hispanic workforce gap of ~10% compared to Hispanic community demographics

NCAL Workforce Demographics

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JOB CATEGORY

American Indian/Alask

an Native

Asian/Pacific

IslanderBlack/African

American CaucasianHispanic/

Latino

Native Hawaiian/Other Pac

IslandTotal Head

Count

Administrative Support Workers 29.23% 15.46% 34.60% 20.24% 28.32% 28.83% 21.95%

Craft Workers 1.43% 0.47% 0.74% 1.81% 1.08% 0.82% 1.14%

Operatives 0.29% 0.29% 1.33% 0.39% 0.80% 1.32% 0.55%

Professionals 27.79% 49.79% 20.78% 46.34% 16.85% 21.91% 39.29%

Service Workers 21.78% 17.81% 25.34% 13.02% 35.85% 30.64% 19.79%

Technicians 19.48% 16.19% 17.22% 18.20% 17.10% 16.47% 17.29%

              100.00%

Grant Goal

To increase Latino Diversity and Cultural Competency of allied health professionals in KP Modesto Medical Center and Central Valley Service Area

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Strategies

Internal Workforce Development

• Increase Spanish-speaking Qualified Bilingual Staff certification

• Improve English proficiency in limited English proficient workers

• Increase career mobility by offering medical terminology and promoting career planning website

External Pipeline

• Health Career Awareness to High School students

• Community awareness of allied health programs to Latino Community

• Parent support and awareness

• Increased reach to diverse students

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Internal Pipeline : Increase Spanish speaking

• Qualified Bilingual Staff• Levels 1 and 2• Must pass language line test

• Grant allowed a 1 day workshop• Partnered with Kern County Community College• Spanish Med term, Interpreting skills, Proper Spanish

Results: 30 staff attended, off the chart reviews, curriculum translated into other languages and used by other NCAL areas

• Has led to a Spanish for optometrists program currently in development

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Internal pipeline: Increase ESL skills

• Sed de Saber program by Retention Ed• 4 month, self paced program• Program Tutor check in every other week• Hoping for a cohort of 15 workers

Results:• 21 workers, 17 utilized tutoring• Reusable equipment for CVA to check out• Most reached a level 3-4 English proficiency• Enunciation and confidence, by far biggest success• Promotion of allied health careers and resources

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Career Mobility: Medical Terminology

• Initial idea: 3 unit College credit MJC course • Only 2 workers followed through with enrollment• Completed course and earned 3 college credits• Both students learned about additional KP resources

• Feedback was a 3 day med term first• Contracted with KP School of Allied Health• 24 hr course over 3 weeks• 17 people signed up and completed the course• 15 passed the final test with 72% or better• 2 received additional remedial help

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External Pipeline: High School Students

Allied Health Career Awareness• Johansen high school in Modesto• Two interactive presentations on allied health careers (video,

handouts, presentation, requirements)

Results:• 22 students reached • Pre and post evaluation

• Half believed allied health careers required bachelors degree• Most didn’t know what Allied Health careers were• After presentations we saw an increase in students interested in

allied health occupations

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External Pipeline: High School Students

Summer Youth Employment Program• Community benefit program, paid summer internship• Usually cohorts of 8-10 students per summer program• Grant helped by outreaching to more high schools

Results:• 200 students applied, 100 selected for group interview• 20 diverse students hired and mentored (10 b/c of grant)• Each were placed in a dept for 8 weeks (matched by interest)• Received additional education 1 day a week• Incredible healthcare projects were completed by the interns.

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SYEP Celebration

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External Pipeline: Latino Community Awareness

• Partnered with Vision y Compromiso (VyC)• KP trained lead promotora coordinator in health careers

and material (brochures, websites)• VyC translated material and gathered additional resources

Results:• VyC convened a train-the-trainer Health Careers Workshop

for CVA promotora(es), 27 attended• All promotores have done additional outreach

• 645 latino community members reached through presentations and door-to-door outreach

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Feedback from Promotoras and Community

• Parents found info important to share with their children

• Would like information on an ongoing basis• Had no idea there were so many health careers • Need more school financial aid options• Participants liked the material and information

provided

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Resources Used

• NCAL KP Health careers brochure• Education Trust Brochures• KP Career planning website: www.kp.org/careerplanning• KP Recruitment health careers website

• http://kaiserpermanentejobs.org/career-areas

• Website: www.healthjobsstarthere.com

Over 700 employees and community members served through this grant!

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Visit the Career Planning Website

kp.org/careerplanning

Lessons Learned

• Consistent internal promotion of Ed resources• Remembered when information is needed/relevant

• Entry level workers eager for training • Tutoring is essential to success• Local champion who is trusted by workers can

really move projects forward• “Allied health” term is not understood by public• Promotoras are an amazing resource for outreach

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Next Steps

• Latino Business Strategy-Healthcare Reform• National Workforce Diversity• National Recruitment• National Workforce Planning and Development

• Analysis of Workforce Diversity data • Pilot in SCAL KP for allied health diversity• Enhance communication of resources

available to entry level incumbent workers• Coordination of external pipeline

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Thank you for your attention!

Questions?

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