Increasing Business Impact - Focusing on value delivery
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Transcript of Increasing Business Impact - Focusing on value delivery
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Increasing Business Impact
Focusing on value delivery
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Business Impact
Delivering Value and delighting customers
Increasing MARKET SHARE
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Themes
IT PRODUCT MINDSET
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From IT to Product “Mindset”
• Focusing on “THE BUSINESS”
• Order-taking technology team• Cost-center mentality:
constantly reducing costs
• Success = cost, schedule, scope
• Focusing on Customers
• Responsible engineering team• Profit Center Mentality:
Reinvest profit in Product
• Success = Delighted customers
credit: Marty Cagan (www.svpg.com)
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From IT to Product “Mindset”
What is IT?
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From IT to Product “Mindset”
Cross-functional
Cross-discipline
Product development
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IT PRODUCT MINDSET
Themes
DEV OPS
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DevOps is NOT
a new role
a new profession
a new department
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DevOps IS
Here’s the secret. I’ll tell you EXACTLY what devops means.
• Devops means giving a shit about your job enough to not pass the buck.• Devops means giving a shit about your job enough to want to learn all the parts and not
just your little world.
Developers need to understand infrastructure. Operations people need to understand code.
People need to fucking work with each other and not just occupy space next to each other.
credit: John E. Vinicent (http://blog.lusis.org/)
a culture
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DEV OPSIT PRODUCT MINDSET
Themes
KAIZEN
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Continuous Improvement
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Continuous Improvement: ToolsDelivering fast requires
new methods… and new tools!
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Continuous Improvement: People
-‐ Everett Rogers
• No Perfect tool• No Tool that we keep forever!
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DEV OPSIT PRODUCT MINDSET
KAIZEN
Themes
VALIDATED LEARNING
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Validated Learning
• Focusing on Minimum Viable Product
• Strip down all Extras• Making it compelling
TEST & LEARN
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Split testing
A/B test
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Split testing creates complexity
• 21 active a/b/.. Tests
• Different experiences
16,777,216
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Reducing biggest waste
• 66% of what we deliver adds no incremental value
Bare MVPStripped down MVP
Compelling MVPFake MVP ?
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From teams to streamsExperimentation
/ innovation teams
$$ $ $$$
- $ $
$$ $ $$$
- $ $
Core engineering teams
Split Tests, MVP-s, Time to market, failing fast, disruption
Stability, Quality, architectural vision, consistency, big tickets
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KAIZEN VALIDATED LEARNING
DEV OPSIT PRODUCT MINDSET
Themes
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Where could this all take you … ?
• Shift of focus: “Can this be done” - > “Should this be done”
• Seeing better converting customers improves confidence
• Improved confidence creates an environment of definitive action
• Experimentation discourages vagueness and keeps everyone on point
A team that loves finding better ways to delight customers - > Increasing market share
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Cultural Evolution
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Get better, in delivering more value…
e-Commerce in 2016 and beyond