Daniel HerreraTraining Manager

23 November 2012

Increasing Webcast Viewership

What can be done pre, during and post any webcast meeting to

encourage increased viewership and interaction?

Work with your networks

Build your audience with every meeting – create a persistent relationship

Present content in the way that your audience understand it

How many viewers do you want?

What kind of interaction would you value?

Building your audience

And extending your reach

Agenda analysis: ascertain what content could be of interest to what groups

Invite those relevant groups as soon as you have the agenda

Use your existing internal networks

Members

Officers

Existing promotional assets:

Planning application notices

Gov delivery

Meeting Promotion

Pre-meeting

Social Media Audit of your community

Social media training of officers & members

Automatic Tweet out of webcast start. See CMS, Site Menu, Miscellaneous settings Example

Discussion Forum on player before webcast.March 2012 User Group Event Example

Any development propositions to increase viewership:

Automated alerts of webcasts by user interest (Gov Delivery)

Meeting Promotion

Pre-meeting

Twitter hashtag: use a unique hashtag and include it in the player Cornwall hashtag #Ccwebcast

Live Chat alongside player: Cornwall Example (11,250 Viewers – 4489 Live)

Promote Webcast or use Embed Player on Council Home Page Edinburgh Council Example (1907 Viewers – 623 Live)

Embed Player & Live Chat on Press SitesBristol Council Example

Meeting Promotion

During meeting

How are you going to retain your audience? How will you communicate between events?

Twitter List of all relevant hashtag users

Capture the content: Storify.com of key content, perhaps a blog post?Edinburgh example storify of tweets on weblaunch

Analysis of logged in users – do you know who participated?

Meeting Promotion

Post-meeting

Daniel Herreradaniel.herrera@public-i.info

Thank you for your time