Increase your college’s visibility with content curation
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Transcript of Increase your college’s visibility with content curation
Increase Your College’s Visibility With
Content Curation
Slide 1
Increase Your College’s
Visibility With Content Curation
Increase Your College’s Visibility With
Content Curation
Slide 2
1. What exactly is content curation?
2. How does content curation work? 1. Content Discovery
2. Content Production
3. How can content curation benefit your college?
Overview
Source: Higher Education Marketing – Increase your college’s visibility with content curation
Increase Your College’s Visibility With
Content Curation
Slide 3
“[Curation is] the act of continually identifying, selecting and
sharing the best and most relevant online content and other
online resources on a specific subject to match the needs of a
specific audience” - Ann Handley
What exactly is content curation?
Increase Your College’s Visibility With
Content Curation
Slide 4
Curation is much more than pushing a share button, it requires:
that you make explicit the value of the content you are sharing
that you organize this content to meet your audience’s needs.
For that, you need to make sure the content is:
relevant to your audience
consistent with the college’s brand and message.
Your content curation plan needs to be aligned with your
overall content strategy.
What exactly is content curation?
Increase Your College’s Visibility With
Content Curation
Slide 5
Content curation is based on 2 phases:
1. Content Discovery
2. Content Production
How does content curation work?
Increase Your College’s Visibility With
Content Curation
Slide 6
This phase focuses on finding relevant content for your
audience.
It can include:
the RSS feeds of blogs of community members
Twitter with specific hashtags and keywords
content found on social media platforms where you are
active
other content curators online.
1. Content Discovery
Increase Your College’s Visibility With
Content Curation
Slide 7
You now give context to the content you have selected to
make it easier for your audience to relate to it.
In other words, why do you think they should care?
2. Content Production
Increase Your College’s Visibility With
Content Curation
Slide 8
Plan
Decide on what you want to achieve with content curation:
Position your college as an authority?
Strengthen links with your community?
Setting out clear goals will determine the sites and the type of
content you will curate.
The content curation process
Increase Your College’s Visibility With
Content Curation
Slide 9
Pick tools
Tools should be based on your strategic goals and the type of
content you want to share.
Pinterest is great for pictures and videos
Tumblr offers a much wider range of possibilities
Scoop.it offers:
automatic suggestions for the category
gives the option of adding a comment
allows you to create themes to be shared with other content curators
that you can follow.
There are many other content curation sites for higher ed.
The content curation process
Increase Your College’s Visibility With
Content Curation
Slide 10
Discover and produce
Use these tools to add context and create your own content.
Repeat
Schedule time every week to curate content.
Develop your community on curation sites by following
fellow-curators, commenting on the content they share and
sharing what they do.
Also, ask directly for feedback from the community.
The content curation process
Increase Your College’s Visibility With
Content Curation
Slide 11
Here are 3 benefits for your school if you decide to use content
curation:
1. Position your college as a leader
2. Increase credibility thanks to a mix of college-generated
and community-generated content
3. Develop relationships and engagement within your
community
4. Enhance your college's SEO efforts
How can content curation benefit your college?
Increase Your College’s Visibility With
Content Curation
Slide 12
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