Increase the success of your PR with Mustr, the easiest media database
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Transcript of Increase the success of your PR with Mustr, the easiest media database
getmustr.com | twitter.com/getmustr | fb.com/getmustr
Here’s the problem Mustr solves: 87 % of PR and comm
managers feel they are not getting the most of their
network of journalists and bloggers. (*) (* as surveyed by Mustr)
Reasons they give:
Reasons they give:• “We are keeping lists in Excel, but we’re not
very good at really using them to track and optimize our interactions.”
Reasons they give:• “We are keeping lists in Excel, but we’re not
very good at really using them to track and optimize our interactions.”
• “Our agency handles our media relations, and we don’t have access to their databases. We don’t really know who our friends in the media are.”
Reasons they give:• “We are keeping lists in Excel, but we’re not
very good at really using them to track and optimize our interactions.”
• “Our agency handles our media relations, and we don’t have access to their databases. We don’t really know who our friends in the media are.”
• “We gave up on tracking our interactions with journalists and bloggers because no good tool exists to really handle this task.”
Unfortunately, that causes your PR campaigns to miss
valuable targets and interesting opportunities.
So we set about to build the perfect PR tool.
The perfect PR tool allows you to:
The perfect PR tool allows you to:• Know exactly who your friends and
detractors are in the media, and what your history is with them.
The perfect PR tool allows you to:• Know exactly who your friends and
detractors are in the media, and what your history is with them.
• Keep ownership of your media database at all times, even when you work with an agency.
The perfect PR tool allows you to:• Know exactly who your friends and
detractors are in the media, and what your history is with them.
• Keep ownership of your media database at all times, even when you work with an agency.
• Have access to your network of journalists and blogggers at all times.
The perfect PR tool allows you to:• Know exactly who your friends and
detractors are in the media, and what your history is with them.
• Keep ownership of your media database at all times, even when you work with an agency.
• Have access to your network of journalists and blogggers at all times.
• Outsource the management of your database to someone else (like your agency!) if you wish.
The perfect PR tool allows you to:• Know exactly who your friends and
detractors are in the media, and what your history is with them.
• Keep ownership of your media database at all times, even when you work with an agency.
• Have access to your network of journalists and blogggers at all times.
• Outsource the management of your database to someone else (like your agency!) if you wish.
• Use powerful filters to target exactly the journalists and bloggers you want to reach with your PR campaigns.
The perfect PR tool allows you to:• Know exactly who your friends and
detractors are in the media, and what your history is with them.
• Keep ownership of your media database at all times, even when you work with an agency.
• Have access to your network of journalists and blogggers at all times.
• Outsource the management of your database to someone else (like your agency!) if you wish.
• Use powerful filters to target exactly the journalists and bloggers you want to reach with your PR campaigns.
• E-mail press releases with hi res images and attachments
That’s exactly how we designed Mustr.
Keep detailed notes about your conversations with bloggers and journalists:
Easily ask someone to manage your database (like your PR agency).
Easily ask someone to manage your database (like your PR agency).
This way, you always have access to the most up to date
information about your journalist and blogger network.
And just as easily, remove them:
And just as easily, remove them:
What that means for you: you don’t have to deal with the
boring stuff (like keeping contact details up to date).
But you’re always in control over your valuable network
of media and bloggers.
And of course, Mustr also allows you to send PR campaigns to your
media network:
Use our intuitive filters to target the journalists or bloggers that you need:
Add individual journalists and bloggers easily, or exclude them with
one click.
Send e-mails with previews of hi res pictures and attachments:
Because:
• You lose less time making listings
• You know you target exactly the right people
• You can send powerful messages with hi res pics.
But don’t take it from us.
But don’t take it from us.
Meet Raphaela Brandner, Marketing and PR manager at
Mindmeister:
“Ever since I started working at MindMeister I've been looking for a tool that would bring order in our many journalist and blogger contacts.
We had multiple lists, mostly Google spreadsheets and Excel lists. I've shared access to Mustr with our entire marketing team, which means that everyone can easily add new contacts in the right format.
Finally, we feel that we are getting the most out of our network of journalists and bloggers.”
“Mustr is the perfect all in one solution for our PR and blogger outreach.“
49 € per month buys you:
• 3 team members
• Unlimited contacts
• Unlimited projects
• Unlimited press releases
More information: http://getmustr.com
