Increase Sales: Maximize Your Income-Generating Potential & Earn More Profit
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Transcript of Increase Sales: Maximize Your Income-Generating Potential & Earn More Profit
Increase SalesMaximize Your Income-Generating Potential & Earn More Profit
About Us
• Coach Niquenya, President & CEO
• Small Business Consulting
• Executive Coaching
• Corporate Training
• Specialize in transforming dreamers into successful entrepreneurs
• Over 15 year’s experience
• Small Business Owners & Aspiring Entrepreneurs
• Create successful, sustainable, and profitable business models
What we’re discussing today…
• Why you need to increase sales
• The #1 reason you’re not increasing sales
• The 2 primary methods to make more money
• 3 must-do activities you can use to increase sales
• The one thing you can do now to increase sales
• How Building Bridges Consulting can help
@BuildBridgesChi - @coachniquenya
Why you need to increase sales…
• To pay the bills
• To expand operations
• To purchase equipment
• To hire the right talent
• To increase profit
• To get paid what you’re worth
@BuildBridgesChi - @coachniquenya
The #1 reason you’re not increasing sales…
You don’t ask!• Sales is an afterthought
• You don’t understand your worth
• You undervalue your products/services
• You don’t know your customers
@BuildBridgesChi - @coachniquenya
2 primary methods to make more money
1. Increase margina) Margin is the difference between cost and sales price –
the profit
b) Decrease cost of goods sold or increase price
c) An effective pricing strategy combines both cost reduction and competitive pricing
2. Increase salesa) Convert a higher number of prospects
b) Reconsider marketing conversations
c) Focus of today’s lesson
@BuildBridgesChi - @coachniquenya
3 must-do activities to increase sales
1. Tap into your passion.
a) Works with your purpose to explain your “why”
b) Lets prospects know you believe in your offering
c) People don’t buy products or services – they buy YOU
d) Passion let’s prospects see who you are
@BuildBridgesChi - @coachniquenya
3 must-do activities to increase sales
2. Create stories.
a) Tells prospects “what” they will be getting
b) Demonstrate value
c) Lets prospects “see” themselves in the solution
d) Must be true, relevant, and showcase your offering
e) Explain how you personally benefitted
f) How did you increase pleasure or decrease pain?
g) Stories resonate with every type of learner
– audio, visual, and kinesthetic
@BuildBridgesChi - @coachniquenya
3 must-do activities to increase sales
3. Develop relationships.
a) Identify “who” your dream customers are
b) Establish expertise and build trust among target
c) People buy from those they know and trust
d) Communicate value through networking connections
e) Create two-way, authentic, and natural conversations
f) Share useful, valid information from a supporting perspective
g) The fortune is in the follow-up!
@BuildBridgesChi - @coachniquenya
What you can do now to increase sales…
1. Tap into your passion
2. Create stories
3. Develop relationships
Create your W.O.W.!What is one thing you can do Within One Week to
increase sales in your business?
Think about the 3 must-do activities above to build your outcome-focused solution now.
@BuildBridgesChi - @coachniquenya
How can we help?
Apply for a Business Breakthrough
Strategy Session!
1. Gain clarity and focus
2. Set strategic goals and desired outcomes
3. Uncover hidden challenges and roadblocks
4. Develop a next-step action plan
Complete your request now at
www.coachniquenya.com/business-breakthrough
Or call (773) 368-3575
@BuildBridgesChi - @coachniquenya