Increase in Pride & EngagementPositive correlation between the usage of the gateway and agreement with the statement (232% more likely to agree)

‘I am proud to work at Birmingham City Council’

Impact and Evaluation – the survey said…

In early 2012 we surveyed our employees - 64% of the 329 respondents rated the scheme very good or excellent.

Really good choices, something for everyone - Byron

I love using the app when I’m out shopping, it drives my kids mad - Sandra

I like using discounts together, I saved 35% in House of Fraser with some planning. Pete

It’s good to have access to discounts as we haven’t had a cost of living payrise for 4 years – Howard

I know it’s shallow, but I do feel more valued because of 5% off my food shopping! (I spend it on wine) - Mary

I feel good that we support local businesses as well as the nationals. That’s important. - Alice

Health & Well Being

• High profile – on HR’s and organisation’s agenda• Physical and mental well being• Celebrating our current EVP• Preventative measures on absence (£35m last year)• Colleague Community - Self generated clubs and

groups• Staff volunteering / CSR• Using physical space to drive change• http://www.youtube.com/watch?v=UiJg91WJ4f4

….

Learning• Focus on the four enablers – clear story, real people, real stories• Align with your workforce strategy • Measure measure measure – ensure a clear ROI• Refresh as your business changes• Don’t belittle what has gone before• Align with your business outcomes• Focus on your own energy• Have some fun!

Somerset County Council 28th February 2013

Raffaela GoodbyHead of Engagement

raffaela.goodby@birmingham.gov.uk

www.engageforsuccess.org

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