serpact.bg · Incorrect use of robots.txt + sitemap XML files Capacity to respond #1 quickly Time...

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Transcript of serpact.bg · Incorrect use of robots.txt + sitemap XML files Capacity to respond #1 quickly Time...

Page 1: serpact.bg · Incorrect use of robots.txt + sitemap XML files Capacity to respond #1 quickly Time to last byte - TTLB Average time the bot downloads a page ...
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Discovery

Where are the new URLs or new content on existing URLs?

Example of a source:- External links

Are there more to find behind this initial lead provided by discovery?

Bots will crawl the site based on the statement delivered by crawl scheduler

Crawling

Rendering

Let's analyze the web content and interpret it like a user

On the 2nd wave of indexing, bots render URLs by fetching scripts

Indexing

What are we going to show our users?

Upon successful discovery, crawl and rendering of URLs, they get to stored and categorized based on their context

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Sites with > 10K URLs

YES!

Sites with < 10K URLs

Unless your new pages are crawled around the same day of publication

Should I really be concerned about my site's "crawl budget" ?

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Freshness#5 ● Users tend to prefer fresh content● PageRank decays in time

Internal linking structure#4 ● Too complex & deep website architecture● # of internal & external links pointing to URLs

Quality of pages#3 ● Low quality, no added value or spam pages● Duplicated pages (index bloating)

Domain health#2● 50x / 40x / Soft 404 errors● Redirection chains & faulty redirects● Incorrect use of robots.txt + sitemap XML files

Capacity to respond quickly#1 ● Time to last byte - TTLB

● Average time the bot downloads a page

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