Income Generation Strategy November 2014. Patient reach drives prospects Patient strategy, name...
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Transcript of Income Generation Strategy November 2014. Patient reach drives prospects Patient strategy, name...
Income Generation StrategyNovember 2014
Patient reach drives prospects
Patient strategy, name change, awareness comms.
Increased patient understanding
More engagement = more financial prospects
The ability to convert prospects to donors
Evidence - sector and scale
Segment Amount Percentage
Whole sector voluntary 17,131,381,000£
Health (1) 5,936,388,000£ 34.7%
Health (2) 2,557,000,000£ 14.9%
Medical Research 962,120,000£ 5.6%
Cancer (all) 735,111,000£ 4.3%
Cancer (multiple cancers) 637,809,000£ 3.7%
Hospitals & Hospices 263,102,000£ 1.5%
Blood cancer specialist 46,157,000£ 0.3%
Total Voluntary incomeHealth (1)
Health (2)
Medical Researc
h
Cancer (all)
Blood cancer
Cancer
(multi)
Hospitals & Hospices
Charity Sector
Whole sector voluntarySource: CAF/Charity CommissionData: Whole charity sector, last submitted annual reports.
Health (1)Source: CAF/Charity CommissionData: Charities which have the objective “The advancement of health or saving of lives”
Health (2)Source: LLR/Charity CommissionData: Charities which have a health related ICNPO classification.
Medical ResearchSource: LLR/Charity CommissionData: Charities which have a Medical Research related ICNPO classification.
Cancer (all)Source: LLR/Charity CommissionData: Charities which have a cancer keywords in their name or activities
Cancer (multi)Source: LLR/Charity CommissionData: Charities which have a cancer keywords in their name or activities with obvious large single cancer charities removed.
Hospitals & HospicesSource: LLR/Charity CommissionData: Charities which have a Hospital ICNPO classification.
Blood CancerSource: LLR/Charity CommissionData: Charities which have a blood cancer keywords in their name or activities.
Top 10 blood cancer charities by voluntary income
LINC THE LEUKAEMIA AND INTENSIVE CHEMOTHER-
APY FUND
ELIMINATION OF LEUKAEMIA FUND OR ELF
THE EXETER LEUKAEMIA FUND
THE LEUKAEMIA CARE SOCIETY
THE CHILDREN'S CANCER AND LEUKAEMIA GROUP
CURE LEUKAEMIA
LYMPHOMA ASSOCIATION
CHILDREN WITH CANCER UK
ANTHONY NOLAN
LEUKAEMIA & LYMPHOMA RESEARCH
£- £5,000,000 £10,000,000 £15,000,000 £20,000,000 £25,000,000
£191,294
£258,456
£336,315
£363,703
£487,037
£863,000
£1,068,204
£11,160,000
£12,000,000
£19,540,000
Source: LLR/Charity Commission data
Top 10 cancer charities by voluntary income
TEENAGE CANCER TRUST
ANTHONY NOLAN
THE CHRISTIE CHARITABLE FUND
BREAKTHROUGH BREAST CANCER
CLIC SARGENT CANCER CARE FOR CHILDREN
LEUKAEMIA & LYMPHOMA RESEARCH
PROSTATE CANCER UK
MARIE CURIE CANCER CARE
MACMILLAN CANCER SUPPORT
CANCER RESEARCH UK
£- £200,000,000 £400,000,000 £600,000,000
£10,435,221
£12,000,000
£13,083,000
£13,361,000
£19,210,000
£19,540,000
£26,295,000
£83,639,000
£151,971,000
£400,400,000
Source: Charity Commission data
Evidence - trends
Mobile giving
Crowdfunding
“Everyday” fundraising
“Betterment” fundraising
Experiential
Digital fundraising
Knowing our audiences (KOA)
Demographics - age
16-20 years
21-24 years
25-29 years
30-34 years
35-39 years
40-44 years
45-49 years
50-54 years
55-59 years
60-64 years
65-69 years
70-74 years
75+ years
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
SportsDonors
Demographics - gender
Donors
FemaleMale
Sports
FemaleMale
59% female 55% male
Our supporters
1 2 3 4 5 (blank)0
10
20
30
40
50
60Total
Q: How many other charities do you support?
Base: n=164
Donor profile
What this means for us
Sports
Corporate partnerships
Major Giving
Regional
Individual Giving
More money to our mission
• EU and statutory income• Matched funding and leveraging support from others
Where are we now?
1. Patient reach
2. Prospect identification
3. Engagement activity
4. Relationship management
The opportunities ahead
• Increased share of blood cancer market• Increased share of cancer market…and wider health• More from existing supporters• More from existing income streams• Innovation• Other streams – Statutory and money to mission