Delivering Branded Content, Brands & Content using Social Media

&Dashboards and tools to make it easier

Brad Keeling@bradatslice

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A year ago we might have asked… Does Anyone Use Social Media?

Twitter, Facebook, LinkedIn,Tumblr, Instagram, Pinterest… What about Vine, Viddy or Keek ??

#inclasswithbrad In Australia as at January 2013

1. Facebook – 11,784,460 2. YouTube – 11,000,000 – unique visitors3. Blogspot – 3,400,000 4. Tumblr – 2,900,000 5. WordPress.com – 2,700,000 6. LinkedIn – 2,400,000 7. Twitter – 2,200,000 - probably more8. Instagram - 990,000 9. Flickr – 830,000 10. Pinterest – 660,000 11. Google Plus – approx. 340,000 12. MySpace – 320,000 13. Yelp – 220,000 14. Reddit – 165,00015. StumbleUpon – 100,000 16. Foursquare – 56,000

Sources: http://www.socialmedianews.com.au & http://www.onesmallplanet.com.au/social-media-statistics-australia-july-2013/

In Australia as at July 20131. Facebook – 13,000,0002. YouTube – 11,500,000 – unique visitors3. Blogspot – 3,000,000 4. Tumblr – 2,500,000 5. WordPress.com – 3,150,000 6. LinkedIn – 3,000,000 7. Twitter – 2,167,849 - probably more8. Instagram - 1,469,000 9. Flickr – 850,000 10. Pinterest – 550,000 11. Google Plus – 100,000 12. MySpace – 260,000 13. Yelp – 220,000 14. Reddit – 175,00015. StumbleUpon – 80,000 16. Foursquare – 51,000

"I wonder, O wall, that you have not fallen in ruins from supporting the stupidities of so many scribblers.“

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"I wonder, O wall, that you have not fallen in ruins from supporting the stupidities of so many scribblers.“

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Pompeii 79AD

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Electoral inscription from Pompeii depicting Mercury. Officina of Verecundus IIvir(um) i(ure) d(icundo) d(ignum) r(ei) p(ublicae) o(ro) v(os) f(aciatis)

This translates as “I ask you to elect Holconius Priscus duovir. He is worthy of holding office”.

PoliticsPompeii 79AD

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PoliticsSydney 2011 AD

Electoral inscriptions from Sydney depicting slogans “Keep Carmel” and “Keep Verity” featuring Carmel Tebbutt and Verity Firth

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PoliticsSydney 2011 AD

@Keep_Carmel Case Study

Identical campaigns in many ways with one glaring difference. Carmel used Twitter and Verity didn’t.

Carmel won by a few hundred votes. Verity lost by a few hundred.

#inclasswithbradJust as it was with politics, marketing used to get people talking about their product, service or brand by… ‘Yelling and Selling’

#inclasswithbrad‘Communities’ used to gather in the ‘Community’ Hall. We’d talk

about everything from the weather to where to eat…

#inclasswithbrad… and the word would spread in real-time by engaging in

conversation

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Remember…Google and similar alert systems cannot keep pace with today’s social media conversations because…they are happening in real-time 24 hours a day, 7 days a week

… so who’s talking about your brand now?

… and what are they saying?

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Social Media is real-time internet conversations.

…be prepared to act and act swiftly…

@theashes is a real life, tangible example of the power of social media and successful use of branded content and…

…it all started with a tweet

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Branded Content

QANTAS @QantasAirways brought her to Australia Travelscene American Express @travelsceneaus provided a hotelVodafone @Vodafone_au provided a phoneFord @FordCastleHill to provided local transport in a Ford FiestaHarts Pub @HartsPub put on a backyard cricket match and a BBQHoly Cow @SailingAus a tour on Sydney HarbourShe visited The Bradman Museum with @crickethof The Prime Minister @JuliaGillard welcomed @theashes to Australia http://video.au.msn.com/watch/video/ashes-to-ashes/xvxk9uk?

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Social media is not a game of ‘Simon Says’

#QantasLuxury#McDstories

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#inclasswithbradThis open-ended question was posted on Facebook on a Friday and within an hour this social media train wreck was well underway…

#inclasswithbradOpen-ended questions can be very engaging

But monitor and moderate responses

Consider using social media to amplify your message

Live from a book signing in a suburban book store in Hamilton, Newcastle, NSW, there were about 40 people in attendance.

With a live Twitter feed the audience of potential book buying customers was expanded to more than 25,000.

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#inclasswithbradA business’s social media presence can become another sales or customer service rep

#inclasswithbradKey to social media is sociability

Control is not as successful as influence

Embrace what people are saying about you

Be a committed listener

Engage

#inclasswithbradDashboards and tools to make it easier

HootsuiteTweetDeck

SproutSocial

TweetReach Tweepi Hootsuite, TweetDeck, SproutSocial, TweetReach, TweetStats, Tweepi, ManageFlitter are all available as ‘free’ accounts

#inclasswithbrad… and mobile

Almost all services are available on mobile and some like Osfoora, Hudld, Birdbrain etc are built specifically for mobile only.

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Hootsuite, TweetDeck, SproutSocial and moreHootsuite is dashboard that supports most social platforms. It allows you

to monitor and post live, filter topics, schedule posts, upload photos, shorten links and more. TweetDeck is another dashboard that operates quite a lot like Hootsuite however supporting fewer platforms with fewer features while SproutSocial is also a dashboard with similar features to Hootsuite and TweetDeck however with very useful analytical tools.

TweetReach, TweetStats, Klout and moreThere are dozens of analytical tools that range from giving you the ability

to see depth of impressions of posts, topics or accounts through to influence and sentiment. And reputation currency platforms like Klout are growing

Tweepi, ManageFlitter and moreTools for finding accounts to follow and monitor by various criteria

and useful for tidying up the timeline by unfollowing or managing accounts into lists or groups.

Dashboards and tools to make it easier

#inclasswithbradDashboards and tools to make it easier

Hootsuite, TweetDeck, SproutSocial

Using one over another is often personal choice made by enjoying one or more of the individual dashboard features

TweetReach and TweetStatsThe dashboards provide some analytical tools however : Tweetreach allows the user determine the reach and influence of their activity.

Tweetstats allows the user to check time of day and density of activity

So now it’s time to test the WiFi

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#inclasswithbradDashboards and tools to make it easier

http://tweetdeck.com/

#inclasswithbradDashboards and tools to make it easier

https://hootsuite.com/

#inclasswithbradDashboards and tools to make it easier

http://sproutsocial.com/

#inclasswithbradDashboards and tools to make it easierhttp://tweetreach.com/

http://www.tweetstats.com/

#inclasswithbradDashboards and tools to make it easier

http://tweepi.com/

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#inclasswithbrad

Case Studies can be found at www.onesmallplanet.com.au

And this presentation at http://