Incident tech guestlecture
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Transcript of Incident tech guestlecture
![Page 1: Incident tech guestlecture](https://reader035.fdocuments.net/reader035/viewer/2022062510/54b4f60c4a7959b9428b4625/html5/thumbnails/1.jpg)
Idan Beck Founder
Josh Stansfield Marketing / Brand Development
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Who We Are• Graduates of Berkeley, Davis, Cornell
• Former employers: Microsoft, Cisco, Activison/Red Octane, Red Bull
• Music Enthusiasts
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How It Started
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Product Slides Redacted
Check us out online for more info:• IncidentTech.com• @IncidentTech• IncidentTech.tumblr.com
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Using Social Media to Build Communities and Spread Ideas
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Baked In
1. Check in on Foursquare2. Tweet about it
(#companyname)3. Upload a photo to
Facebook, tag yourself
for….vs.
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Leverage Existing Behavior
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If Your Product Is an ExperienceDocument It
Kaskade in London (May ‘11)Shot by Justin Nizer / Eyewax
http://www.youtube.com/watch?v=HIOvzfNv12s
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Utilizing Social Media to Empower Disruptive Ideas
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Unlikely Ideas
Social interconnectivity enables ideas that would otherwise never see the light of day.
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Unlikely Business CapabilitiesScalable connectivity enables previously expensive capabilities in
otherwise limited organizations
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Making it Happen
Social Media is not a cure-all, the internet is the ultimate democratic platform
Value Social Mobility
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Social Mobility
Real life networks are vertical focusing on like minded individuals
Most relevant social networks are horizontal allowing for social mobility
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Some Examples
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Questions?