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Fall 2014 HUG:INBOUND AnnouncementsRecap & Discussion

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Key Marketing Launches

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Anonymous PersonalizationPROFESSIONAL & ENTERPRISE

Personalize content on your website based on a visitors’:• Country• Device Type• Referral Source

Discussion point:

Do you have any ideas for how you’d use these new personalization tools?

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Attribution ReportingPROFESSIONAL & ENTERPRISE (SOME DIFFERENCES)

Generate reports on the marketing channel, referring source or URLs that led to conversions anywhere in the funnel.

Discussion point:

Have you ever used any kind of attribution reporting (in another platform, or some of the basic versions in HubSpot) in the past?

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CalendarALL CUSTOMERS

A Calendar to help you plan and assign content and run campaigns across all your channels. It comes with built-in tasks to assign to other team members.

Discussion point:

How do you manage all the parts (and people) involved in executing a campaign?

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Email Dashboard & OptimizerALL CUSTOMERS

A newly designed email dashboard and a built-in optimizer screen, to help you catch errors, spam triggers and opportunities for more effective sends.

Discussion point:

What are some common email pitfalls you often run into when executing your campaigns?

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List AnalyticsPROFESSIONAL & ENTERPRISE CUSTOMERS

Get a view into the health of a any given list, including list growth, recent contact actions and other pertinent information on contacts in a list.

Discussion point:

Are there certain lists you look at on a regular basis to get a sense of the health of your database?

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Revenue ReportingPROFESSIONAL & ENTERPRISE CUSTOMERS (WITH DIFFERENCES)

The ability to pull revenue numbers from your CRM into your HubSpot account for reporting and attribution purposes – not just through Salesforce, but through HubSpot CRM & third party integrations, too!

Discussion point:

Do you use revenue as a metric to help you judge the effectiveness of your marketing efforts?

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Workflow Visualization & Conditional LogicPROFESSIONAL & ENTERPRISE CUSTOMERS (Some differences)

Alter the path of a workflow based on actions within it. Gain flexibility in how you chart your communications.

Discussion point:

What kinds of workflows do you have built out? Have you given any thought to new types of workflows you’ll build out with branching logic?

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Sales Launches

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Sidekick

See details about any company right on their website or in your inbox. Find new contacts, and learn about existing contacts between your company and any prospect.

Discussion point:

Does your sales team use (or have they tried) Signals? Can you see Sidekick being useful to them?

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HubSpot CRM

Store details on contacts, companies, deals, and tasks. Send emails, make calls, and schedule appointments from the tools you already use, or from one convenient interface.Discussion point:

What CRM system do you currently use? How well adopted is your system by your sales team?