Inbound Personal Branding: Get yourself caught in a vortex of success
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Transcript of Inbound Personal Branding: Get yourself caught in a vortex of success
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Laura Fitton @pistachio [email protected]
Inbound Personal Branding Get yourself caught in a vortex of success
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Laura @Pistachio Fitton, Fall 2011 “Excited & geeky about where all this leads!"
@pistachio Founder (acq. By HubSpot)
Twitter for Dummies
Inbound Marketing Evangelist
84,000 Twitter
Readers
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Laura Fitton, May 2007 Homebound mom. Two kids under two.
NO business network in Boston
What’s Web 2.0?
Where do I upgrade
my browser?
Twitter is
Dumb!
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“Laura Fitton… has thousands of people following her on Twitter. …by consistently touching a tribe of people with generosity and insight, she’s earned the right to lead” -Seth Godin, Tribes
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Founder/CEO oneforty.com
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Laura @Pistachio Fitton, Fall 2011 “Excited & geeky about where all this leads!"
@pistachio Founder (acq. By HubSpot)
Twitter for Dummies
Inbound Marketing Evangelist
84,000 Twitter
Readers
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How did THAT Happen??!
Photo: http://www.flickr.com/photos/furryscalyman/
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If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. “
GUY KAWASAKI FORMER CHIEF EVANGELIST, APPLE CO-FOUNDER, ALLTOP.COM
Image Credit: RangerRick!
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Less of this.
16
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More of this.
17
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Humans Are Changing
???
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Humans Are Changing
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The balance of power shifted
mere mortal
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The Message is the Influencer.
http://twitpic.com/135xa by @JKrums
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Any to Many
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Get Found
1
3 Steps:
Convert
2Measure
What Matters
3
http://bit.ly/inbound101
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Get Found 1
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Either write something worth reading or do something worth writing about. BENJAMIN FRANKLIN “
Image Credit:!lhalstead!
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Have more fun! Try more things.
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Don’t be afraid to polarize
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Convert 2
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Care Passionately About Things. (*Other than yourself)
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Care Passionately About People. Photo: Twilk background by @Mulka
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Do good.
Photo: Esther Havens for @charitywater
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Have fun.
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Be a (more authentic) version of your professional self.
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Measure What Matters 3
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You don’t just want a following.
35
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You want screaming, raving fans
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Laura’s Rules
http://bit.ly/laurasrules
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the absolute central challenge
in life…
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learn to not be afraid of who you
actually are.
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1. be kind and fair to everyone.
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2. don’t worry whether or not anyone likes you.
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3. help people.
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4. ask.
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5. act. (get excited and share it)
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6. love yourself.
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7. love others. (try radical forgiveness)
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8. gratitude for everything. (everything)
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9. hope is your only hope. (fear is your only worry)
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10. be present.
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BONUS: adversity is an opportunity to ask “what bullet did i just dodge?”