Inbound Marketing: ThinkStretch Case Study
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Transcript of Inbound Marketing: ThinkStretch Case Study
CASE STUDY: THINKSTRETCH BRAINFREEZE
WHO IS THINKSTRETCH?
ThinkStretch are the creators of a comprehensive summer learning program designed to prevent summer learning loss by keeping kids engaged during summer break.
THE CHALLENGE
LIMITED REACH
$$
SLOWGROWT
H
INCONSISTENT
MESSAGING
1. RESEARCH THE CHALLENGE
2. CREATE A COMPREHENSIVE DIGITAL STRATEGY:
TARGET AUDIENCE, PERSONA
TARGETED MESSAGING + OFFER(S)
BEST CHANNELS + PLATFORMS
COHESIVE SCHEDULE
3. ENGAGE AND DRIVE RESULTS
4. TEST, TRACK + REFINE
THE INGENEX PROCESS
THE CAMPAIGN: BRAINFREEZE
THE OFFER: A FREE MINI WORKBROOK FOR WINTER BREAK
THE GOAL: TO KEEP CURRENT CUSTOMERS ENGAGED WITH THE BRAND DURING THE OFF-SEASON AND INCREASE LEADS FOR THE PRIMARY SUMMER PROGRAM
TARGETED LANDING PAGE
TARGETED EMAILS
TARGETED SOCIAL
RESULTS
2013:2012:
VISITS
+ 197.58% + 376.47%
11/3
012
/312
/612
/9
12/1
2
12/1
5
12/1
8
12/2
1
12/2
4
12/2
7
12/3
01/
21/
51/
81/
111/
141/
171/
201/
231/
261/
290
200
400
600
800
1000
1200
2011 2012 2013
BRAINFREEZE DOWNLOADS
2013:
2012:
+ 55.44%
+ 978.08%
SAMPLE DOWNLOADS
2013:
2012:
+ 52.17%
+ 100.97%
EMAIL SUBSCRIBERS
2012-2013: +76.24%
SUMMARY
INGENEX HAS ENABLED SIGNIFICANT GROWTH YEAR OVER YEAR FOR BOTH BRAINFREEZE AND THE COMPANY OVERALL. A COMPREHENSIVE AND TARGETED CAMPAGIN DRIVES RESULTS.