Inbound Marketing Summit - Powered by Personalization - Nate Wolfson

Powered by PersonalizationPresented By Nate Wolfson, President of Digital Bungalow

10.16.2013

@nwolfson @digitalbungalow

Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com

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Generic, Non-Segmented Homepage

PERSONALIZATION: MYWELL-BEING.COM


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Health Segment Homepage



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Family Segment Homepage



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Retiree Segment Homepage


| 209 Essex Street 2nd Floor Salem, MA 01970 www.digitalbungalow.com | Confidential

PERSONALIZATION EXAMPLE MYWELL-BEING.COM6

Total visits: +36%

Unique visitors: +46%

Page views: +72%

Visit duration: +74%


2012 OUTSTANDING ACHIEVEMENT

2013 MOST INNOVATIVE ONLINE FORMAT

2013 BEST WEBSITE DESIGN

2013 OVERALL BEST IN SHOW

2013 BEST WEB EXPERIENCE MANEGEMENT SITE

Total visits: +36%

Unique visitors: +46%

Page views: +72%

Visit duration: +74%


WEM CASE STUDY RESULTS

2012 OUTSTANDING ACHIEVEMENT

2013 MOST INNOVATIVE ONLINE FORMAT

2013 BEST WEBSITE DESIGN

2013 OVERALL BEST IN SHOW

2013 BEST WEB EXPERIENCE MANEGEMENT SITE

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Internet Retailer Top 10

Retailer Revenues

1. Amazon $61.1 BN

2. Staples Inc $10.3 BN

3. Apple $8.83 BN

4. Walmart.com $7.70 BN

5. Liberty Interactive Corp $4.30 BN

6. Sears Holdings Corp. $4.20 BN

7. Office Depot Inc. $4.06 BN

8. Dell Inc. $3.90 BN

9. Netflix Inc. $3.61 BN

10. Best Buy Co. $3.35 BN

$50.25 BN


9Amazon


10Amazon


11Amazon


12Netflix


13Nordstrom

Example: Nordstrom.com

Homepage

Use Case:Semi-FrequentMale Shopper

(cookied)

Smart!

Not Smart!


14Nordstrom

Example: Nordstrom

Email Marketing

Use Case:Semi-FrequentMale Shopper

Wasted Impression

= Not Smart!


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Have a conversation with your CMS provider to see if your CMS can support personalization…be concerned if it can’t!

Research users and define personas/segments.

Define what conversion means for each user persona and map out what the funnel looks like.

Develop a content strategy around each persona funnel.

Implement, test, and optimize—forever!

Getting Started

Inbound Marketing Summit - Powered by Personalization - Nate Wolfson

Marketing

Transcript of Inbound Marketing Summit - Powered by Personalization - Nate Wolfson