Inbound marketing: Selling to people in the digital age
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Inbound Marketing Selling to people in the digital age
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Transcript of Inbound marketing: Selling to people in the digital age
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Inbound Marketing
Selling to people in the digital age
![Page 2: Inbound marketing: Selling to people in the digital age](https://reader036.fdocuments.net/reader036/viewer/2022071816/55ac1c301a28ab5f258b459e/html5/thumbnails/2.jpg)
Marketing in the digital age
87% of internet users use a search engine and
78% use it to do searches for products and
services.
86% of users stated that using a search engine
allowed them to learn something new or important
that helped him/her increase his/her knowledge.
93% of online experiences begin with a search
engine.
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Marketing in the digital age
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What is inbound marketing?
• Content creation and distribution
• Lifecycle marketing
• Personalization
• Multi-channel
• Integration
• Focus on getting “found”
• Earning it
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What is inbound marketing?
![Page 6: Inbound marketing: Selling to people in the digital age](https://reader036.fdocuments.net/reader036/viewer/2022071816/55ac1c301a28ab5f258b459e/html5/thumbnails/6.jpg)
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Why is inbound marketing
important?
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How does it work?
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CONTENT IS
(BUT ONLY IN THE RIGHT PLACE AT THE
RIGHT TIME)