Inbound Marketing for Real Estate Agents
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Transcript of Inbound Marketing for Real Estate Agents
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Mastering Inbound Marketing for Real Estate Agents
Curaytor.com/Inbound
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What is Inbound Marketing?“Inbound marketing is advertising a company through blogs, podcasts, video,eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing.
Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.”
source: wikipedia
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What is Outbound Marketing?
“Buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, email marketing, telemarketing and traditional advertising are considered outbound marketing.”
source: wikipedia
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What is Content Marketing?
“Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.
Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering "consistent, ongoing valuable information."
source: wikipedia
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Why Blog?
“82% of marketers who blog on a daily basis acquired a customer using their blog.” (57% when blogging monthly)
source: Hubspot
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Why Blog?
source: Hubspot
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Why SEO?
source: Hubspot
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Why Social Media?
source: Hubspot
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Why Email Marketing?
source: Hubspot
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Why Inbound Marketing?
source: Hubspot
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Inbound Marketing Cycle
source: Hubspot
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Keyword Research and SEO
Curaytor.com/Inbound
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Keyword Selection Tips
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Finding Keywords for Now.
source: Google.com/adwords Keyword Tool
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Finding Keywords for Later.
source: Google.com/Trends
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Advanced SEO and Keyword Tools
Moz.comYoast.com MattCutts.com
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source: SocialTriggers.com
Blog Writing Best Practices 1 of 2
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Blog Writing Best Practices 2 of 2
source: SocialTriggers.com
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Social Media Marketing
Curaytor.com/Inbound
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The Golden Rule of Social Media
“How can I help you? Not buy my shit."
source: @GaryVee on #WaterCooler
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Facebook, Facebook, Facebook
source: Facebook.com/Gifts
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3 Facebook Inbound Marketing Ideas
Write on Walls Private Chat
Private Message
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source: plus.google.com/102172299837276546696
Yes, Google+ Matters
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source: Twitter.com/Search
Twitter is for Listening
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source: Socialnomics.net
LinkedIn Works for Some Industries
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Email Marketing
Curaytor.com/Inbound
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Autoresponders are a must!3 step welcome campaign for new leads:
Monthly mass email campaign to all:vs.
source: Mailchimp.com and aweber.com
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source: Mailchimp.com
Actionable Email Marketing Data
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source: Contactually.com
Merge Codes Matter
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Website Design
Curaytor.com/Inbound
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source: Placester.com
Design, Conversion, Mobile Optimized
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CRM and Analytics
Curaytor.com/Inbound
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source: FollowUpBoss.com
3 Lead Follow Up Tips
1. Call them quickly. Make sure your leads are getting instant email, texts or calls. Treat like a 911 call. (BetterVoicemail.com/Curaytor)
2. Make sure they are in a system and everyone is clear exactly how all leads get treated.
3. Review what happens to your leads weekly. Did they all get called? All get emailed?
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source: Contactually.com
Relevancy is Critical to CRM Success
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4 Things a Great CRM Tells You
1. Who 2. When3. Why4. What
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source: Google.com/Analytics
6 Google Analytics Key Metrics
1. Unique visitors2. Page views per visitor3. Time on site4. New versus returning visitors5. Traffic sources (direct, referral, search) 6. Keywords
*bonus tip: set up a custom dashboard
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source: Mixpanel.com
Advanced Behavioral Analytics
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Mastering Inbound Marketing for Real Estate Agents
Request a Demo: Curaytor.com/Inbound