Inbound Marketing for Brands - Currier Museum Slide Deck
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@dougridley Inbound Marketing
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Find us on Twitter - @Vital_Design @DougRidley This week Vital Design joined marketing professionals from around New Hampshire to take part in the Currier Museum’s First Thursday. Each presenter spoke on an element of personal branding, and Vital’s topic was inbound marketing. Here is an outline of my presentation. 1. A brief overview of inbound marketing. 2. Laying the foundation of inbound marketing using five pillars. These pillars use specific questions that help outline a strategy moving forward. 3. The final piece uses the answers from the five pillars to create repeatable action items using an inbound marketing cycle.
Transcript of Inbound Marketing for Brands - Currier Museum Slide Deck
@dougr id ley
Inbound Marketing
@dougr id ley
What is inbound marketing?
@dougr id ley
Pull
Earned
Inbound vs. Outbound
Push
Interruption
@dougr id ley
Inbound vs. Outbound
Blog
Video
Direct Mail
Ads
The 5 Pillars and Cycle
@dougr id ley
The 5 Pillars of Inbound Marketing
@dougr id ley
@dougr id ley
Goal Oriented
• What do I want to achieve?
• Are my goals measureable?
@dougr id ley
Know Your Audience
• Who am I speaking to?
• What are their pain points?
@dougr id ley
Types of Content
• Blog
• Email Newsletter
• Video
• Webinar
• Infographic
• E-book
@dougr id ley
Distribute Properly
• How will people find my content?
@dougr id ley
Analyze Results
• Am I meeting my goals?
• How can I improve?
Inbound Marketing CycleInbound Marketing Cycle
@dougr id ley
@dougr id ley
Plan
• Create a content calendar
@dougr id ley
Create
• Address your audience’s pain points
• Content lives on your website
@dougr id ley
Be Found
• Email Newsletter
@dougr id ley
Engage
• Create conversations
• Give people a reason to share
@dougr id ley
Convert
• Make visitors take action on your website
@dougr id ley
Analyze
• Use metrics focused on your goals
• Use data to drive planning phase
@dougr id ley
Thank You
Vital Design: vtldesign.com
@vital_design
@dougridley
@dougr id ley
![INBOUND MARKETING WORKSHOPS [INBOUND 2014]](https://static.fdocuments.net/doc/165x107/557c24b5d8b42a65268b516b/inbound-marketing-workshops-inbound-2014.jpg)
