Inbound Marketing and SEO for New England Direct Marketing Association - NEDMA - May 2009
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Inbound Marketing and Inbound Marketing and Search Engine Optimization (SEO) NEDMA Annual Conference May 7, 2009 Mike Volpe VP Marketing @H bSpot VP Marketing @HubSpot Twitter: @mvolpe
description
Presentation about SEO (search engine optimization) tips for lead generation, as delivered at the May 2009 New England Direct Marketing Association (NEDMA)
Transcript of Inbound Marketing and SEO for New England Direct Marketing Association - NEDMA - May 2009
Inbound Marketing andInbound Marketing andSearch Engine Optimization (SEO)NEDMA Annual ConferenceMay 7, 2009
Mike VolpeVP Marketing @H bSpotVP Marketing @HubSpotTwitter: @mvolpe
Outbound Marketing
Outbound Marketing is Broken
800-555-1234AnnoyingSalespersonp
The Bad News…
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The Good News…
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Inbound Marketing
Blog SEO Social Mediag
Budget vs. Brains
FlickrFlickr: Refracted Moments: Refracted Moments FlickrFlickr: : GaetoanGaetoan LeeLee
Inbound Marketing
Process ToolsGet Found• Publish• Promote
Get Found• Content Mgmt• Blogging
Get Found• Optimize • Social Media
• SEO• Analytics
C tConvert• Test
Convert• Offers / CTAs
Convert• Target• Nurture
• Landing Pages• Email• Lead Intelligence• Lead Mgmt• Analytics
Search Engine Optimization
3,000 searches per second• Publish more content• Optimize your content• Promote your content
Pick Your Keyword Battles
vs.s
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FlickrFlickr: : SimonstarrSimonstarrFlickrFlickr: Extra Medium: Extra Medium
Pick Your Keyword Battles
1. Search volume2. Relevance to your business3 Competition3. Competition
• “marketing”• “internet marketing”g• “internet marketing software startup
founded 2006 in cambridge, ma”founded 2006 in cambridge, ma
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SEO
O P Off POn-Page Off-Page
On-Page SEO
• Page Title
• Clean URL
• Headers & Content
• Description
Attractive: Humans vs. Google
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www.seo-browser.com
Off-Page SEO
• Recommendations from friends1 “I know HubSpot”1. I know HubSpot2. “HubSpot is a marketing expert”3 You trust the person saying this3. You trust the person saying this
• Links are online recommendations• Links are online recommendations1. A link: www.HubSpot.com2 Anchor text: Internet Marketing2. Anchor text: Internet Marketing3. Link is from a trusted website
More Content = More Links
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How Many Tickets Do You Have?
What to Publish?
• Blogg• Podcast• Videos• Videos• Photos• Presentations• eBooks• News Releases• Anything• Anything…
Where to Publish?
Promote Your Content to Get Links
SEO Measurement
FlickrFlickr: : noblelgnnoblenoblelgnnoble
Website Grader
SEO Rankings
Traffic, Leads and CustomersVisitors from SEO
Visitors Leads CustomersSEO 5,289 754 12
Blogging 834 72 3gg g
Social Media 511 28 1
Thank You!NEDMA Annual ConferenceMay 7, 2009
www.HubSpot.com/free-trialwww Grader com
Mike VolpeH bSpot VP Marketing
www.Grader.com
HubSpot VP MarketingTwitter: @mvolpe
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