Inbound Internet Inbound Internet Marketing: Marketing:

The What, the Why and The What, the Why and the How.the How.

By John Flynn, CEO and Founder of By John Flynn, CEO and Founder of www.inboundinternetmarketing.comwww.inboundinternetmarketing.comjohn@inboundinternetmarketing.cojohn@inboundinternetmarketing.commwww.inboundinternetmarketingblog.www.inboundinternetmarketingblog.

comcom

What is Inbound Internet What is Inbound Internet Marketing?Marketing?

Driving interested customers to your Driving interested customers to your site by using the tools of Internet site by using the tools of Internet Marketing and Social Media.Marketing and Social Media.

It is not giving up your traditional It is not giving up your traditional advertising but giving you marketing advertising but giving you marketing options that will be cheaper then options that will be cheaper then traditional advertising and show a traditional advertising and show a greater ROI.greater ROI.

Outbound MarketingOutbound Marketing NewspapersNewspapers RadioRadio TelevisionTelevision Out of Home Advertising (Billboards)Out of Home Advertising (Billboards) Direct MailDirect Mail Cold CallingCold Calling Email SpammingEmail Spamming

Inbound Internet Inbound Internet MarketingMarketing

GoogleGoogle You TubeYou Tube FacebookFacebook White PapersWhite Papers BlogsBlogs Social Media SitesSocial Media Sites Becoming a Trust AgentBecoming a Trust Agent

What are the steps to What are the steps to Inbound Internet Inbound Internet

Marketing?Marketing? Buyer PersonaBuyer Persona WebsiteWebsite BloggingBlogging Social MediaSocial Media SEO (Organic and Pay Per Click)SEO (Organic and Pay Per Click) TrackingTracking Sales Leads (Long Tail Selling)Sales Leads (Long Tail Selling)

Buyer PersonaBuyer Persona Who are your customers?Who are your customers? Is your media focused on you or your Is your media focused on you or your

customers?customers? Five Buyer Personas (Three present, Five Buyer Personas (Three present,

two future)two future) Collecting informationCollecting information What drives your customers?What drives your customers? www.buyerpersona.comwww.buyerpersona.com

WebsiteWebsite Template WebsitesTemplate Websites Paying for designer fees and changesPaying for designer fees and changes Freedom to change your messageFreedom to change your message Landing PageLanding Page You are in controlYou are in control Key Words and Google FriendlyKey Words and Google Friendly SimpleSimple

BloggingBlogging Blog, Blog, BlogBlog, Blog, Blog Read, Read, ReadRead, Read, Read Listen, Listen, ListenListen, Listen, Listen Great ContentGreat Content Be a resourceBe a resource Be a trust agentBe a trust agent Answer all questionsAnswer all questions Use the right blogging platformUse the right blogging platform Pick a name. You are stuck with it!Pick a name. You are stuck with it! Make it Search Engine Friendly (Google)Make it Search Engine Friendly (Google)

Social MediaSocial Media Join the ConversationJoin the Conversation FacebookFacebook TwitterTwitter YouTubeYouTube FriendFeedFriendFeed StumbleuponStumbleupon DiggDigg Ping.fmPing.fm

Search Engine Optimization Search Engine Optimization (SEO):(SEO):

Organic and Pay Per Click Organic and Pay Per Click (PPC)(PPC) Great ContentGreat Content

KeywordsKeywords Inbound LinksInbound Links Google page rankingGoogle page ranking Google never forgetsGoogle never forgets Long-termLong-term PPC (Stumbleupon and Facebook)PPC (Stumbleupon and Facebook) 17% fraud17% fraud When its over its over (Kinda like crack!)When its over its over (Kinda like crack!)

TrackingTracking Google AnalyticsGoogle Analytics Landing Page ConversationsLanding Page Conversations Blog StatsBlog Stats Building a TribeBuilding a Tribe Capture EmailCapture Email

Sales Leads (Long Tail)Sales Leads (Long Tail) Get permission to send emailsGet permission to send emails Build directoriesBuild directories Build relationshipsBuild relationships Answer fan mailAnswer fan mail Use all your toolsUse all your tools Promise and over deliverPromise and over deliver

Sectors that could do very Sectors that could do very well with Inbound Internet well with Inbound Internet

MarketingMarketing Niche CompaniesNiche Companies RealtorsRealtors Sports TeamsSports Teams Political OrganizationsPolitical Organizations Non-ProfitsNon-Profits WebsitesWebsites Auto DealersAuto Dealers

Contact InformationContact Information john@inboundinternetmarkting.comjohn@inboundinternetmarkting.com www.inboundinternetmarketingblog.cowww.inboundinternetmarketingblog.co

mm Twitter: johnflynn50Twitter: johnflynn50 Linkedin: Linkedin: www.linkedin/in/johnflynn50www.linkedin/in/johnflynn50 FriendFeedFriendFeed: :

friendfeed.com/inboundinternetmarketingfriendfeed.com/inboundinternetmarketing On Facebook: just search for me!On Facebook: just search for me! YouTube: youtube.com/inboundinternetYouTube: youtube.com/inboundinternet www.letshaveaconversation.comwww.letshaveaconversation.com