#INBOUND13

The Incredible Power of Transparency to Build Your Brand, Your Business, and Your Bottom Line

Marcus Sheridan

@TheSalesLion

One Little Email

One Really BigProblem

The game has changed, and so have your

expectations

1.Transparent Content

2.Transparent

Approach

3.Transparent Selling

Burying your

head in the

sand is

officially a

dumb

marketing

strategy

Part I

Transparent Content

They ask.

You answer.

“The Big Five”1. Cost

2. Problems

3. Versus

4. Reviews

5. Best

$2,000,000.00 +

Hey HubSpotter, are you tracking your

ROI??

Part II

Transparent Approach

Just because it’s always

been done that way doesn’t

make it right.

Why are most

companies so afraid

of this?

“But my competitors

will steal my secrets.”

@TheSalesLion@TheSalesLion

“We might scare

*customers* away.”

@TheSalesLion@TheSalesLion

The Tragedy

. 1

2

3

The Tragic Triangle

The Tragedy

. 1

2

3

The Competition

The Tragedy

. 1

2

3

The

Competition

Bad

Fits

The Tragedy

. 1

2

3

The

Competition

Bad

FitsThe

Customer

This is

SAD

“You can be the best teacher

in the world or you can fret

over your competition all

day…but it’s your choice.”

Part III

Transparent Selling

30

Assignment Selling

250 pages of

required

reading….This

is why I don’t

have bad

clients.

@TheSalesLion

@TheSalesLion

Content is the greatest

sales and trust-building

tool in the world. Period.105

@TheSalesLion

My “Why”

yes, lions are awesome.

@TheSalesLion

MarcusSheridan

www.TheSalesLion.com

www.InboundTrainer.com

@TheSalesLion