In This Issue - nbcustomers.com · 10/18/2011 · 1st round creative attached click here to view...
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Tuesday, Oct 18 , 2011 In This Issue …… Komen Pin up Program Moving the World NB St Louis NB Store Calendar Shoe Recycling Program Survey Product Spotlight WW895 Advertising and In Store News NB in the News NB RETAIL CONTACTS 1.800.343.4648 Stephanie Smith Ext.2940 VP Retail Chris Cohen Ext.2567 Channel Manager Chris O’Neil Ext.7059 NB Store Collaborative Manager Judy Piktelis Ext.2904 General Merchandise Manager Jason Goebel Ext.2807 Sr. Retail Analyst Amy Lamson Ext.2937 Merchandise Manager Danita Harris Ext.7093 NB Store Apparel/Accessories Merchandiser Brianne Plante Ext.2943 Merchandising / Independent Stores Nick Delyani Ext.7099 Visual Merchandiser / Retail Peter Alba Ext.2860 Business Operations Manager Rick Cox Ext.7083 Sales Training Manager David Chaput Ext.7057 Business Solutions Manager Kirsten Marchand Ext.7068 Sr. Store Planning Manager Doug Hansen Ext.7094 Store Planner II Rita Siegel Ext.7077 Retail Operations Controller Karen Reck Ext.7092 Administrative Assistant I We have posted the NB Store Donation Program on our Facebook page: www.facebook.com/newbalance And on Twitter: http://twitter.com/#!/newbalance/status/124116884860833792 NB LA’s Pin Up Program!
Transcript of In This Issue - nbcustomers.com · 10/18/2011 · 1st round creative attached click here to view...
Tuesday, Oct 18 , 2011
In This Issue ……
Komen Pin up ProgramMoving the World NB St LouisNB Store CalendarShoe Recycling Program SurveyProduct Spotlight WW895Advertising and In Store News NB in the News
NB RETAIL CONTACTS 1.800.343.4648
Stephanie Smith Ext.2940VP Retail
Chris Cohen Ext.2567Channel Manager
Chris O’Neil Ext.7059NB Store Collaborative Manager
Judy Piktelis Ext.2904General Merchandise Manager
Jason Goebel Ext.2807Sr. Retail Analyst
Amy Lamson Ext.2937Merchandise Manager
Danita Harris Ext.7093NB Store Apparel/Accessories Merchandiser
Brianne Plante Ext.2943Merchandising / Independent Stores
Nick Delyani Ext.7099Visual Merchandiser / Retail
Peter Alba Ext.2860Business Operations Manager
Rick Cox Ext.7083Sales Training Manager
David Chaput Ext.7057Business Solutions Manager
Kirsten Marchand Ext.7068Sr. Store Planning Manager
Doug Hansen Ext.7094Store Planner II
Rita Siegel Ext.7077Retail Operations Controller
Karen Reck Ext.7092Administrative Assistant I
We have posted the NB Store Donation Program on our Facebook page:
www.facebook.com/newbalance
And on Twitter:http://twitter.com/#!/newbalance/status/124116884860833792
NB LA’s Pin Up Program!
Brown’s has been working with George “The Shoeman” for the past two years, collecting close to 25,000 pounds of shoes during this time. They are excited to be involved with this organization and offer this donation opportunity to their customers on a daily basis. Many of these shoes would have ended up in a landfill. Customers and staff are pleased instead they are recycling theshoes by donating them to a life-sustaining cause. Each store has drop-off POP that outlines the program and educates the customers on how their donation changes the lives of so many. Their relay driver collects the shoes every week and brings them to their New Balance distribution center in Washington, MO. The Shoeman then uses the new van to pick up the shoes to take to their warehouse in Fenton, MO.
Brown’s Donates Van to Shoeman Water Projects
On July 20, 2011, Brown’s Enterprises, owners of New Balance St. Louis (4 locations), New Balance Kansas City and New Balance Branson, donated their retiring Dodge Sprinter van to Shoeman Water Projects, a charity that helps turn shoes into water. The van was wrapped with new custom graphics to help promote the organization as they travel around St. Louis and Missouri collecting shoes from schools, churches, businesses, and races.
Shoeman Water Projects is the grass roots effort of one individual, George “The Shoeman” Hutchings, to make sure people in third world countries have clean drinking water, which is something we take for granted in the US. His impact is two fold. Collected shoes are sold to an exporter who takes them to various developing countries to sell. People in these countries have access to extremely affordable shoes,
which protects them from disease by not going barefoot, etc. The money raised from the sale to the exporter is used to provide water purification systems and well drilling rigs that tap into clean drinking water for schools, medical clinics and churches. You can learn more about his efforts and achievements at www.Shoeman.org.
Helpful Links
B2Bhttp://www.nbcustomers.com/NB2B/nbindex2.asp
NBPN
Access thru B2B
http://newbalance.sabanow.net/Saba/Web/Main
Media BuilderAccess thru B2B
Media Binhttp://mediabin.newbalance.com/default.asp
SMShttp://www.sharedmarketing.com/scripts/runisa.dll?SMS501:pglogin,xid=1
3point 5http://www.3point5.com
Pro Carehttp://procarefit.com
Fulfillment Americahttp://newbalance.faicentral.com
<<<<< <<<<< NB Store Key Dates >>>>> >>>>>
OctoberOct 17th November Monthly Kits ShipOct 31st Komen Pin Up program ends
Halloween
NovemberNov 6th Daylight Savings time endsNov 11th Veteran’s DayNov 13th Komen Pin Up program funds need to be sent to:
AMY SHAPIRO at New BalanceNov 21st December Month Kits ShipNov 24th ThanksgivingNov 25th Black Friday
DecemberDec 21st First Day of ChanukahDec 24th Christmas EveDec 25th Christmas DayDec 28th Last Day of ChanukahDec 31st New Years Eve
Click here to view the 2011 Master Marketing Calendar
As we discussed at our most recent Owner’s Meeting, Responsible Leadership is a core value of New Balance.Many of you have made great strides with footwear recycling – Thank You!
In an effort to understand where we are today as a whole with this initiative, please take a moment to complete the enclosed survey (simply click on the lin. http://www.surveymonkey.com/s/3QW72N9
Our goal is to have 100% participation with footwear recycling by year end. Please complete the survey no later than 10/24/11. If you have already completed the survey no further action is required.
SELL IN STORY:• On Trend with Market Momentum:
• Lightweight
• Arresting visual design of sole unit
• Styling for sport & all day wear
• Grounded in Performance :
• and Ground contact EVA
• Premium molded insert
• Stretch medial panel & tongue construction
for superior midfoot support
• Flexibility scores on par with WW615
• Target consumer
• Today’s progressive consumer
• Counterpart to 890 running series
• Woman desiring barefoot experience, but
needing more support
WW895
“It looks comfortable, thin, and light!” – Hillary
“I would wear them for walking and casual wear (and I never do that).” – Anne
“I’ve heard of REVlite. I’m excited to see it in a walking shoe.” –Marissa
Launching 4/1/12!
“Cool. I especially like the ruching. There
is a lot of that going on in fashion right
now.” – Leslie, Schuler Shoes
“It’s about time!” –Core Dealer Meeting
“This really fills a need. I just want to
make sure we will be able to get the
shoes.” Perry, NB Naperville
Click here to learn more about newSKY
Advertising & In Store News
November POP KitsThe theme of the November kits is newSKY. There is an alternate kit for stores who do not have newSKY product on order. It is a re-do of the Domestic Pride POP.
Media BuildernewSKY ads are now available
Pin Up Program we are going to put an extra (30) pin ups in every store POP kit for November (Shipped October 17th)
newSKY Photo Contest: Take a picture of your store’s newSKY display and your use of the newSKY POS kit elements.
We will review all submissions and choose 2 winners!
Guidelines: Display must contain at least 3 POS kit elements, one of which must be the 8-bottle display· We will accept multiple photos at once of one store location· Only 1 submission per store · Photo(s) must be submitted by 11.15.2011· Send photos to [email protected]· Please include the following information when sending you photos1. Store Name2. Mailing address and phone number3. Store contact name
Prizes (2):Pizza party for your store, including Dasani Plant bottle water cases
NBAB Contacts
John Strojny ChairmanSean McGrath Vice- ChairmanLarry Gershberg Secretary
Committee ChairsRon Rosenfeld ApparelMolly Jackson Co Chair Marketing Jim Sajdak Co Chair Marketing Perry Miraballi EducationTom Luck Dunham/AravonMark Allard FootwearKatie VanDiggelen Medical MarketingMark McCarthy Licensed product
Regional RepsRon Rosenfeld Region 1 NortheastJohn Strojny Region 2 SoutheastWes McCluney Region 3 SoutheastWill Martens Region 4 MidwestRalph Parks Region 5 MidwestScott Spurrier Region 6 WestBrian Scharfstein Region 7 Canada
Click here for an updated Contact List
December Gift Giving Direct Mail
1st round creative attached click here to view the draft
Email [email protected] if you are interested in participating
Each NB store owner will be emailed link to printer website and a login/password
Ability to customize Mailer to have coupon/no coupon and up to 6 store addresses
Upload mailing list. Printer will ship direct to customers.
Cost will simply be deducted from Co-Op
Deadline to place order will be Friday October, 28th
Advertising & In Store News
The November Execution guidesTwo guides have been provided this month. Please click on the link applicable to your location.
newSKY Execution Guidehttps://newbalance.sharefile.com/d/sc181ef4253c4bdeb
Domestic Pride Execution Guidehttps://newbalance.sharefile.com/d/s36df86ccb004c078
**Please note there has been a added section this month that outlines the “best practices” for merchandising Accessories.
Any questions contact :Nick Delyani [email protected]
Licensee Contacts Customer Service / Order Info
Aetrex WorldwideAdam Kida 800-586-2739 X 282 [email protected]
Balanced Tech, Inc Nathan Romano 212 768 8330 [email protected]
Brand Accessory Group Lyn Blackburn 828-855-9060 X 459 [email protected]
Gold Toe Moretz
Joni Peile 828-491-0751 X 1441 [email protected]
Hickory BrandsSteve Sigmon 800-323-1662 [email protected]
ImplusJesse Fender [email protected]
Klone Lab LLCDan Vermeersch 978-378-3434 X 112 [email protected]
ManzellaLeslie Faulise 800-645-6837 X [email protected]
Mountain ShadesBud Doyle 800-234-0735 X [email protected]
Penguin BrandsNora Tramontina 610-537-8850 [email protected]
SDI TechnologiesSaul Ashkenazi 732-574-9000 X 334 [email protected]
Click here for a complete Contact ListFootwear Insight – September/October 2011, NB Minimus Road ZeroFootwear Insight takes the drop with the NB Minimus Road Zero.
Missouri Runner and Triathlete – September/October 2011, MR1190, M1260Missouri Runner and Triathlete highlights the 1260s as the “best renovation” for fall.
Competitor.com – October 7, 2011, WR860KMCompetitor.com thinks pink in the WR860s.http://running.competitor.com/2011/10/shoes-and-gear/think-pink-gadgets-gear-to-support-breast-cancer-awareness-month_39409
JustJared.com – October 8, 2011, Jake GyllenhaalJake Gyllenhaal jogs through New York City’s Central Park in New Balance Minimus Trail 10s.http://justjared.buzznet.com/photo-gallery/2588042/jake-gyllenhaal-celebrates-yom-kippur-with-the-family-01/
FitSugar.com – October 9, 2011, WR993KMFitSugar.com gets fit for October in the Lace Up for the Cure 993s.http://www.fitsugar.com/Breast-Cancer-Awareness-Fitness-Products-2011-19262150?page=0,0,0#2
Sporting News – October 10, 2011, MB1103Diamondbacks pitcher, Ian Kennedy, becomes a 20-game winner in his MB1103s.
PeopleStyleWatch.com – October 13, 2011, Ashley TisdaleAshley Tisdale works out in style in the 1260s.http://www.peoplestylewatch.com/people/stylewatch/package/gallery/0,,20222169_20536401,00.html#21066446
Fitness – October 2011, WW860Fitness steps out for fall in the WW860s.
SHAPE– October 2011, WR993KM, Go Anywhere Cami, NBx Run ShortSHAPE highlights New Balance from head-to-toe.
Running Times – October 2011, NBx 3” Shorts, MR1400, Brandy ErholtzRunning Times transitions to trail running with the help of NB.
NB in the NEWS
