In the name of ALLAH, AR-In the name of ALLAH, AR-

Rahman, AR-Raheem.Rahman, AR-Raheem.

Marketing Report on Marketing Report on Segmentation, Targeting and Segmentation, Targeting and

Positioning.Positioning.

Group MembersGroup Members

FARINA SADIQFARINA SADIQ 055055 MUHAMMAD WASIM HASHIMMUHAMMAD WASIM HASHIM 029029 MUHAMMAD RIZWANMUHAMMAD RIZWAN 001001 MUHAMMAD KAMRAN SAJJADMUHAMMAD KAMRAN SAJJAD 047047

INTRODUCTIONINTRODUCTION ENGRO FOODS HISTORYENGRO FOODS HISTORY Established in 2005Established in 2005 Plant located in Sahiwal and SukkurPlant located in Sahiwal and Sukkur 1 plant provides employment about 750 people1 plant provides employment about 750 people

VisionVision Core valuesCore values 1. Leadership 1. Leadership 2. Innovation 2. Innovation

3. Quality and continuous Improvement3. Quality and continuous Improvement

44. . Safety, Health and EnvironmentSafety, Health and Environment

Plan of ActionPlan of Action

Launch olwell milk in SahiwalLaunch olwell milk in Sahiwal Segmenting and applying marketing mixSegmenting and applying marketing mix Create differentiation from the other Create differentiation from the other

product and create positioning in the mind product and create positioning in the mind of customer.of customer.

Promotion of productPromotion of product

Product lineProduct line

Olper’s milk Olper’s milk

Olper’s creamOlper’s cream

Olwell milkOlwell milk

Tarang milkTarang milk

Segmentation and TargetingSegmentation and Targeting

Geographic segmentation:Geographic segmentation:

Farid townFarid town

Tariq bin ziad colonyTariq bin ziad colony

Old civil linesOld civil lines

Segmentation and TargetingSegmentation and Targeting

DemographicDemographic Age (20-35)Age (20-35) Gender Gender Lifestyle Lifestyle

Segmentation And TargetingSegmentation And Targeting

Psychographic segmentationPsychographic segmentation Personality CharacteristicsPersonality Characteristics LifestylesLifestyles ValuesValues

Segmentation and TargetingSegmentation and Targeting

Behavioral SegmentationBehavioral Segmentation OccasionsOccasions BenefitsBenefits User StatusUser Status Loyalty StatusLoyalty Status

Differentiation and PositioningDifferentiation and Positioning

Positioning involves designing the product Positioning involves designing the product and image that will occupy a distinctive and image that will occupy a distinctive place in the minds of the target market.place in the minds of the target market.

Create the perception in the mind of Create the perception in the mind of customercustomer

Differentiation and PositioningDifferentiation and Positioning

OlwellOlwell Packed in 6-layered Tetra Pak Packed in 6-layered Tetra Pak Open Open plastic capplastic cap OlwellOlwell in red color Packaging in red color Packaging

Tag LineTag Line