In the fall of 2013, Star Tribune launched an€¦ · arrow comes to rest on the right. add name...
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CREDITS: Vice President of Marketing and Public Relations Steve Yaeger Creative Director Jane Messenger Project Manager Tim Ikeman Art Directors J. Zachary Keenan, Laura Stanke, Judy Sell Copywriters Mary Lou Hidalgo, Tim Walker Photographer Nate Ryan Video Eric Schleicher Music Bad Bad Hats “It Hurts” Media Buyer Michelle Millar, Cake Shop Media MARKETING OVERVIEW: In the fall of 2013, Star Tribune launched an all-new mobile entertainment app for iOS and Android mobile devices. The goal of the app was to provide the Twin Cities entertainment market with a product that offered consumers the most complete and accurate tool for finding the latest and best things to do in the Twin Cities. The objective of the marketing creative was to drive downloads and usage of the new app with clear and simple messaging. RESULTS: The promotion effort exceeded our 6-month download goal (10,000) within 4 months of launch. Since launch, we have also exceeded our engagement goal (5-page views per visit) making it the Twin Cities’ most popular and most-used entertainment app. It also has generated new sponsorship opportunities. INMA #9 BEST IDEA TO GROW DIGITAL AUDIENCE OR ENGAGEMENT STAR TRIBUNE: Going Out App Advertising Campaign
Transcript of In the fall of 2013, Star Tribune launched an€¦ · arrow comes to rest on the right. add name...
CREDITS:
Vice President of Marketing and Public Relations Steve Yaeger
Creative Director Jane Messenger
Project ManagerTim Ikeman
Art Directors J. Zachary Keenan, Laura Stanke, Judy Sell
Copywriters Mary Lou Hidalgo, Tim Walker
Photographer Nate Ryan
Video Eric Schleicher
Music Bad Bad Hats “It Hurts”
Media Buyer Michelle Millar, Cake Shop Media
MARKETING OVERVIEW:
In the fall of 2013, Star Tribune launched an all-new mobile entertainment app for iOS and Android mobile devices. The goal of the app was to provide the Twin Cities entertainment market with a product that offered consumers the most complete and accurate tool for finding the latest and best things to do in the Twin Cities. The objective of the marketing creative was to drive downloads and usage of the new app with clear and simple messaging.
RESULTS:
The promotion effort exceeded our 6-month download goal (10,000) within 4 months of launch. Since launch, we have also exceeded our engagement goal (5-page views per visit) making it the Twin Cities’ most popular and most-used entertainment app. It also has generated new sponsorship opportunities.
INMA #9 BEST IDEA TO GROW DIGITAL AUDIENCE OR ENGAGEMENT
STAR TRIBUNE: Going Out App Advertising Campaign
sponsored by
Mobile Appsponsored by
Mobile Appsponsored by
INMA #9 BEST IDEA TO GROW DIGITAL AUDIENCE OR ENGAGEMENT
STAR TRIBUNE: Going Out App Advertising Campaign/ROP
INMA #9 BEST IDEA TO GROW DIGITAL AUDIENCE OR ENGAGEMENT
STAR TRIBUNE: Going Out App Advertising Campaign/Outdoor Transit Signage
INMA #9 BEST IDEA TO GROW DIGITAL AUDIENCE OR ENGAGEMENT
STAR TRIBUNE: Going Out App Advertising Campaign/Mobile Ads
Coffee Sleeve
Screen Wipe
INMA #9 BEST IDEA TO GROW DIGITAL AUDIENCE OR ENGAGEMENT
STAR TRIBUNE: Going Out App Advertising Campaign/Promotional Giveaways and Out-of-Home marketing
start with big arrow. can lights twinkle?
arrow behaves like you let the air out of a balloon.
arrow comes to rest on the right. add name appears. ADD MOA LOGO TO LAST FRAME.
start with big arrow. can lights twinkle?
arrow behaves like you let the air out of a balloon.
arrow comes to rest on the right. add name appears. ADD MOA LOGO TO LAST FRAME.
INMA #9 BEST IDEA TO GROW DIGITAL AUDIENCE OR ENGAGEMENT
STAR TRIBUNE: Going Out App Advertising Campaign/Online Ads
view video at: http://vimeo.com/73791874
INMA #9 BEST IDEA TO GROW DIGITAL AUDIENCE OR ENGAGEMENT
STAR TRIBUNE: Going Out App Advertising Campaign/30 second Online Video
INMA #9 BEST IDEA TO GROW DIGITAL AUDIENCE OR ENGAGEMENT
STAR TRIBUNE: Going Out App Advertising Campaign/Indoor Signage
