In-Store - Medallion Retail · In-store Personalization Omnichannel Success Mobile Technology + =...
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Proprietary Research from Medallion Retail Identifies Eight Distinct Shopper Typologies Regardless of Type, Shoppers Want a Personalized In-Store Experience experience Today’s shoppers have more how-to-buy choices than ever before. How does the smart retailer keep the brick-and-mortar experience fresh (and profitable)? Personalization. Sophisticates Willing to pay a premium to have the best Indulgent Shoppers Spend big to get what gives them the most pleasure Conventionals They follow the rules and aspire appropriately Advocates Demanding, but willing to evangelize your brand Caretakers All about maintenance; would rather replace and repair than buy Gradualists Interested in purchases and getting the best immediate deal Students Data-driven; study before every purchase Mechanists Readers of the fine print; always looking for an advantage 8 % 9 % 10 % 10 % 10 % 17 % 18 % 18 % of shoppers will buy more from a retailer that personalizes the shopping experience 1 46 % of US retailers believe that developing a more engaging in-store customer experience will be critical to their business in the next 5 years 2 75 % Customers who shop exclusively in-store visit an average of 7.5 times a year vs. those who shop online and browse a retailer an average of three times a year 3 Customers prefer to be acknowledged in-store rather than via digital channels 4 7 1/2 X 3 X vs. per year per year Hello past purchase Connected Marketing What has this person purchased in the past, and what can we offer her now? Presence Awareness Who is in the store and where is she going? Product Awareness What product is she handling? Combine Customer Service with Signage and Display to Make the Most of Eight Moments at Retail Communicate value clearly and quickly In-Store Personalization Musts Create One-to-One Retail Experiences with new technology (up until now, found only online) Sell in a lifestyle context Signage with Personalization Power Will... X in-store now 212.929.9130 MedallionRetail.com 1.eMarketer Study. 2.Motorola Solutions Survey. 3.Kurt Salmon. 4.RIS News and Cognizant Survey. Shopper Typologies and Eight Moments at Retail research are proprietary to Medallion Retail Personalized Recommendations What do you have that’s “just for her”? Showrooming Online Shopping Options In-store Personalization Omnichannel Success Mobile Technology + = just for you Shoppers See Only the Brand Personalize Across Channels and Link the Touchpoints for the Shopper In-Store Personalization Completes the Equation Empower and grant access Crank up the personal service Create shopper feedback opportunities Invitation People shop where they’re wanted; make her feel welcome Memory Show your appreciation in a way that delights Direction Guide the shopper and make her feel empowered Discovery Deliver an “Aha!” moment Engagement Help her find a place for your products in her life Decision Move her to make a choice Confirmation Let her know she’s chosen well Closure Connect the shopper with the purchase 1 2 3 4 5 6 7 8 sale new Shopper Events Loyalty Programs Curated POP/POS On-Site Promotions Fresh Signage …and with high-touch tactics RECOMMEND EDUCATE CONNECT INFORM INSPIRE
Transcript of In-Store - Medallion Retail · In-store Personalization Omnichannel Success Mobile Technology + =...
Proprietary Research from Medallion Retail Identifies Eight DistinctShopper Typologies
Regardless of Type, Shoppers Want a
Personalized In-Store Experience
experienceToday’s shoppers have more how-to-buy choices than ever before.
How does the smart retailer keep the brick-and-mortar experience fresh (and profitable)? Personalization.
SophisticatesWilling to pay a premium to have the best
Indulgent ShoppersSpend big to get what gives
them the most pleasure
ConventionalsThey follow the rules and aspire appropriately
AdvocatesDemanding, but willing to evangelize your brand
CaretakersAll about maintenance; would
rather replace and repair than buy
GradualistsInterested in purchases and getting the best immediate deal
StudentsData-driven; study before every purchase
MechanistsReaders of the fine print; always
looking for an advantage
8%
9%
10%
10%
10%17%
18%
18%
of shoppers will buy more from a retailer that personalizes the shopping experience 1
46%
of US retailers believe that developing a more engaging in-store customer experience will be critical to their business in the next 5 years
2
75%
Customers who shop exclusively in-store visit an average of 7.5 times a year vs. those who shop online and browse a retailer an average of three times a year
3
Customers prefer to be acknowledged in-store rather than via digital channels
4
71/2 X 3X
vs.
per yearper year
Hello
past purchase
Connected MarketingWhat has this person
purchased in the past, and what can we offer her now?
Presence AwarenessWho is in the store and
where is she going?
Product AwarenessWhat product isshe handling?
Combine Customer Service with Signage and Display to Make the Most of Eight Moments at Retail
Communicate value clearly and quickly
In-Store Personalization Musts
Create One-to-One Retail Experienceswith new technology (up until now, found only online)
Sell in alifestylecontext
Signage with Personalization Power Will...
Xin-storenow
212.929.9130 MedallionRetail.com
1.eMarketer Study. 2.Motorola Solutions Survey. 3.Kurt Salmon. 4.RIS News and Cognizant Survey. Shopper Typologies and Eight Moments at Retail research are proprietary to Medallion Retail
Personalized RecommendationsWhat do you have
that’s “just for her”?
Showrooming Online ShoppingOptions
In-store Personalization
OmnichannelSuccess
Mobile Technology
+ =just for you
Shoppers See Only the BrandPersonalize Across Channels and Link the Touchpoints for the Shopper
In-Store Personalization Completes the Equation
Empower
and grant
access
Crank upthe personal
service
Create shopper feedback
opportunities
InvitationPeople shop where they’re wanted; make her feel welcome
MemoryShow your appreciation in a way that delights
DirectionGuide the shopper andmake her feel empowered
DiscoveryDeliver an “Aha!” moment
EngagementHelp her find a place for your products in her life
DecisionMove her to make a choice
ConfirmationLet her know she’s chosen well
ClosureConnect the shopper with the purchase
12
3
4
5
6
7
8
sale new
Shopper EventsLoyalty Programs Curated POP/POS On-Site Promotions Fresh Signage
…and with high-touch tactics
RECOMMEND EDUCATE CONNECT INFORM INSPIRE
