In My Inbox Issue 005 Mar 09
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Transcript of In My Inbox Issue 005 Mar 09
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In my InboxIssue 005 Mar 2009
TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, Play.com, UK
Dr. John McCarthyCustomer Experience Architecthttp://www.lida.com/
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The Key
Good featureBad feature
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In the inbox
Reinforcement of the web address
Use of web address in From Field.
Attractive saving offer
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Email without images
No content displayed without images
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Email with imagesGood use of third party
award imagery to increase
trust.
“Deal” styling not followed
through on the email as a whole.
Blue styling sinks into
background so saving
message is not reinforced.
Where’s the 80% saving?
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The landing page
No % saved information is
displayed
“Deal” styling is consistent and follows through from the email
Good persuasive
copy
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In my InboxIssue 005 Mar 2009
TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, Play.com, UK
Dr. John McCarthyCustomer Experience Architecthttp://www.lida.com/