In Marie’s Stepslapama.net/wp-content/uploads/Final-Presentation.pdf · Problem Definition...
Transcript of In Marie’s Stepslapama.net/wp-content/uploads/Final-Presentation.pdf · Problem Definition...
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In Marie’s Steps
by SUMUS 5
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Problem Definition
Advertise the movie:
Marie‘s Leben by Rolf Kasteleiner
Create a pop up installation that is
both visually appealing, modern
and establishes a direct connection
to the movie
Entice people to see the movie
Marie’s Leben.
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Concept
Immersive multimodal experience
Establishing emotional connection
Disruption in every-day-life
by
Projection mapping and a light and
sound installation on staircase at
the Potsdamer Platz
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Location
Berlinale Location
Transportation hub
Tourist Location
Ticket Sales
Infrastructure
Potsdamer Platz Train Station
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Context
At the time of Berlinale
On existing staircase
Inside the Potsdamer
Platz Trainstation
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Concept Details
1 Candles
2.Projection Mapping
3.Floorsticker
4: Handrail
5.Loudspeaker
6.Flyerholder & Flyers
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Interaction: Candles
45 LED Candles
Ø 10 cm length 20 / 30 cm
fixed with wire and carabiner hook
to existing grid on the ceiling wire
grid.
Long distance effect
Establish mood
Connect visually to movie
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Interaction: Projection Mapping
Two directional
experience:
Illusion (A) and
Reality (B)
Side A the front of
the stair
Side B the top of the
stair
Visabilty
depending on
walking direction
A
B
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Interaction: Projection Mapping
Two sided projection
mapping
Stills from movie across
the stairs
Using LumiTrix 360
Beamer
Screenberry Software
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Interaction: Soundshower
Placed above floor stickers
emitting audio clips from the
movie
In corresponding action climbing
or descending the stairs
View from above:
Eg: Maids unfortunately have to
stand
Bell ringing
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Interaction Points: Floor Stickers
Dissruptive in walkling
flow
Placed underneath
soundshower
Passers- by interacting
with the movie by the
question:
WHERE YOU STAND
Immersive as they stand
in the movie projection
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Interaction: Flyer & Flyer Holder
4 Flyer holders
2 at every exit
8000 doublesided circular flyers
visual connection to the candles
circular design detail
information about the movie
linking to website
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Construction Method
Flyerholder
Candle Lights
Speakers
Beamer
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Conclusive Message
Disruptive
Memorable
Multimodal
Immersive
Emotional
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Design by
In alphabetical order:
Christina Arndt ( Spokesperson)
Gabriela Gallegos ( Documentation Director)
Isabell Hansen ( Design Director)
Joy Sindern ( Project Manager)
Pia Wolf ( Research Coordinator)
Thank you for your attention