1921

CP Group starts its Journey

with Chia Tai Company Limited

1972

CP Group’s First Overseas

expansion is made in Indonesia

with PT Charoen Pokphand

Indonesia Tbk

1979

CP Group becomes first multi

national conglomerate to register

under the business number

0001. CP is widely known in

China as Zheng Da

1976

CP Group is officially established

as Charoen Pokphand Group Co.

Ltd. (C.P. Group) 

Modern Trade Definition

Modern Trade is any form of trade that efficiently uses

technology to manage and operate store infrastructures in order

to serve customer needs for variety of products and services.

Currently, there are an increasing number of Modern Trade stores

such as hypermarket, supermarket, department store,

convenience store, internet shopping, and shopping applications.

The expansion of distribution channels perfectly fulfills changes

in customer lifestyle, family sizes, residence location, and

consumption.

Examples :

*Offl ine: Hypermarket, Supermarket, Department Store,

Community Mall, Convenience Store, Minimart, Discount Store,

Outlet, Cash and Carry, Shopping Centre, Category Killer, Cosmetics

Store, Specialty Store, Brand Shop, Drugstore, and Duty Free Shop

*Online: Internet Shopping, TV Home Shopping, Door-to-door,

Delivery, Catalogue Order, and Shopping Applications

Hyper Market

Retail Business

Wholesale Stores

Supermarket

2007

Panyapiwat Institute of Manage-

ment is established to provide

Higher Education in various fields

(Bachelor, Masters and PhD)

1988

CP ALL is started as C.P. Seven

Eleven Co. Ltd. to operate 7-

Eleven convenient stores in

Thailand. The name was officially

changed to CP ALL PCL in 2007

2013

First International Graduate Pro-

gram under PIM successfully

opened with students from over

dozen different countries

2015

First International Undergraduate

Program under PIM

First& OnlyInternationalModern TradeBusinessManagementProgram

ExpertiseCorporate

University by

CP Group

Work-based

Education

Mentorship

Networking & OpportunityInternship & job

opportunity with CP

Group in many

countries and its

more than 3,000

company network

worldwide

The Work-based Education (WBE) is pioneered by PIM in

Thailand. Under the WBE. students gain real work

experience in a company during their period of study.

Unlike regular study models where internships are either

optional or not required at all, the iMTM program

incorporates 12% of credit structure and 35% of time

schedule distribution for internships with one of the many

Corporate Partners of PIM. All iMTM graduates will have

1 year of work experience when they graduate. Teaching

and learning at PIM is not at all limited to its classrooms.

It is this unique characteristics of PIM that makes iMTM

a worthy investment.

The Funtastic WAY

TeachingLearning

Are You

Up For

The Challenge

Customer

Service

Organization

Knowledge

ManagementBusiness

StrategyLevel 1Level 2

Level 3Level 4

USA

Japan

China

Taiwan

France

Germany

Cambodia

Vietnam

Korea

International Networking

CorporateNetworks

PIM Study PlaniMTM Faculty

International Faculty

Members

Academic Faculty Industry Experts

Others

15%

35%40%

10%

International Network & Activities

International Environment

Thailand

China

Myanmar

Philippines

Indonesia

Vietnam

Cambodia

South Korea

PIM currently hosts faculties, students and staff members from over a dozen different countries. With iMTM program

and other international programs set to start in coming years, PIM will continue to foster more diverse and Interna-

tional community within the University.

Taiwan

Nepal

Bhutan

Bangladesh

Sudan

Kenya

Japan

America

PIM Students and Faculty Members

WhatEntrepreneur

Professional

Modern Trade Manager

Key Account Manager

Product Manager

Trade Development Manager

Commercial Manager

Category Manager

Trade Marketing Manager

Sales/ Marketing Manger

Sales/ Marketing Director

Commercial Director

General Manager

Key Account Executive

Sales Executive

Product category Analyst

Consumer Research Assistant

Sales Representative

Channel Sales Executive

Marketing Executive

1-3 Years

4 -7 Years

8 Years

Entry Level Job Examples1-3 Years Experience

Mid Level Job Examples4-7 Years Experience

High Level Job ExamplesMore than 8 Years

Modern Trade Supporting ideas

New Products & Service ideasOther Innovative ideas

Requirements

For more information0 2832 0200 to 14

High School or equivalent degreefrom an accredited educational

institute

English profif ificiencyTOEFL iBT 61 and aboveor IELTS 5.0 and above

Application Fees : THB 1,000Tuition Fees : THB 585,000*

* Please contact our admission off ice

www.pim.ac.th imtm@pim.ac.thfacebook/imtmpim @pim.line