IMT - Student Presentation 31 Jan 13
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An Entrepreneur in Dubai, my story.... Robert Keay Managing Director Ethos Consultancy 31 st January 2012 Presentation to: Institute of Management Technology, Dubai
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Transcript of IMT - Student Presentation 31 Jan 13
An Entrepreneur in Dubai, my story....
Robert Keay Managing DirectorEthos Consultancy
31st January 2012
Presentation to:
Institute of Management Technology, Dubai
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Robert Keay
Managing Director, Ethos Consultancy
Chairman & Co-founder of The International Customer Service Institute
Author of Value Moments
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My Vision in 2004
To be the Middle East leading "Customer Service” Consultancy, Training and Measurement solutions firm.
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Ethos Consultancy
Ethos Consultancy
Our ExpertiseOur History• I moved to Dubai late 2003
• Established in Dubai – 2004
• Over 3,000 Mystery shoppers and researchers in the Middle East.
• Dubai SME100 Ranked Organisation (25th in 2012)
• Customer Service Measurement
• National Benchmark Reports
• Customer Service Training
• Customer Service Consulting
• The International Standard for Service Excellence
• Customer Service e-Learning
Our Delivery• Tailor made solutions
• Cutting edge technology
• Improve market share
• Identify performance gaps
• Improve customer satisfaction ratings
• Sustain competitive advantage in the market
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Ethos Early Years
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Dubai – early years
• Sold my UK business in 2002.• Moved to the UAE in 2003 and set up Ethos Consultancy in
February 2004• By October 2005, all I had left was 600 AED• I had made the wrong decisions and didn’t research or
understand the market properly! I spent too much money in setting up the business and getting family settled!
• I didn’t think like a Middle East businessman should, I lost focus and misunderstood market requirements!
• I didn’t have enough money to go to the UK for my oldest daughter’s university graduation ceremony
So what happened next?
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Defining Moments in my Journey• Company Sponsor and his Emirati friends rallied round gave me a
boost of confidence, plus gave me a blank cheque to pay the kids school fees and other necessities!
• Developed Mystery Shopping online reporting solution! (key turning point)
• “this report is the best I have ever read from a consultancy firm”– H.H. Major-General Sheikh Saif bin Zayed Al Nahyan
• Being selected to develop and launch the UAE Federal Government Service Excellence Measurement programme
• Microsoft approaching me to feature Ethos on their Website! • Developing the Value Moments concept….. (and writing the
book!)
• Ethos one of only 2 SME’s selected in the UAE
• Free campaign by Microsoft across multiple online and print mediums including our very own video and presence on the Microsoft homepage
• Duration was 4 months in 2009.
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Awards
SME Advisor- Business Star of the Year Award
Lloyds TSB Most Innovative Small business
MEBA Recommended Employer of the Year
2008
2010
2009
2011 & 2012
2012
SME Advisor - Best Consultancy Firm
Ranked 25th overall in the Dubai SME 100 and 1st in Human Capital Development
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Award – THIS MORNING...
Ethos was earlier today given the prestigious award of:
VENDOR OF THE YEAR
From Dubai Roads and Transport Authority (RTA)
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Some of Ethos Clients
• UAE Prime Minister’s Office• Ministry of Interior• Abu Dhabi Police (multiple projects)• Abu Dhabi Judicial Department• Abu Dhabi Tourism Authority• Abu Dhabi Department of Transport• Abu Dhabi Chamber of Commerce• Dubai Public Prosecution• Dubai Roads & Transport Authority• Dubai Customs• Dubai Islamic Affairs• RAK Government• TransAD• Department of Transport• DAFZA
• ADCB, ADIB, FGB, ENBD• DIB, DB, CBD, MashreqBank,• HSBC, NBK, NBO, SHB• Sony • MAF Shopping Malls• MAF Properties• MAF Fashions• IKEA• Jumeirah• Landmark Group• Wafi Group• Cleopatra Spa• VOX Cinemas
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Looking after your greatest asset - STAFF
• Reward and Recognise – CONTINUOUSLY• Be creative in engaging the Team• Get them to think as a Team• Make work a Fun place to be• Thank your team regularly• Involve them in your own success• Show them that you go the extra mile and
they will follow!
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The Ethos Way
Employee of the Month (presented with AED1,000 - staff voted)
Thank-you Award (presented with AED1,000)
Personal Achievement (presented with AED1,000 - chosen by management)
Welcome to Ethos (all new staff)
Bob’s 5K Award (presented with AED5,000 - chosen by MD) Announced on very special occasions when a staff member has gone the extra mile.
GB (Garbage Bin) Award - To add some humor, we have a little green garbage bin which gets passed around to staff who have inadvertently made a faux pas or whose desk has been particularly untidy.
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Human Capital Development
• Middle East Business Awards 2009 – Most Recommended Employer
• Dubai SME100 – Number 1 in Human Capital Development
• Engaged staff go the extra mile for the business
• 9th anniversary celebration next month • Launch of Tamayoz Initiative in 2012
• Falcon Awards rewarding employee successes
• Ethos is a fun place to work…
• Effort, commitment and success is regularly rewarded!
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Products and Services
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Start of the Journey
• Mystery Shopping (in 2005)– Our USP was that a MS report would be on the
Managers desk within 24 – 48 hours! (Competitors were reporting after 30 – 90 days!)
• Today, we are the leading Mystery Shopping firm in the Middle East!
• If you want to be the best THEN deliver the best!
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A New approach to e-Learning from Ethos
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Customer Service E-Learning Solution
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Ethos developed solution for MOI
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Ethos Development for the MOI
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Post 2008 Global Crisis
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Ethos - 9 years on….
• Ethos has been very Profitable for 7 consecutive years
• Grown to 40 employees. Offices in Dubai and Abu Dhabi
• Delivered solutions for highest level of Government
• Sales throughout the GCC
• Global Partners selling our products
• 2012 – Developed the Ethos Business Transformation Plan
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Increased and Sustained Sales Revenue and PROFIT
• Sales revenue increased by 35% in 2008.• Sustained sales revenue every year since 2008.• Nett Profit position improved year on year.• Sold Orders position as of 6th January 2013 is
already at 75% of the whole of 2012.• Commenced our Transformation Journey to
become a globally focused Dubai based business.• We will launch 4 new online solutions in 2013
aimed at the global market place.
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The Future
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Transformation Plan - The Vision
2004 - 2012www.ethos.ae (Ethos Consultancy)• To be the Middle East leading "Customer Service”
Consultancy, Training and Measurement solutions firm. (ACHIEVED )
2013 - 2018www.ethosplc.com• To be a leading GLOBAL company delivering leading
edge "Customer Service” Solutions.
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Transformation Plan
• The Reasons
• The Vision
• The Revenue
• Products and Services
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The Reasons
• Currently, 90% of our sales are to organisations within the UAE
• Currently, we have very little opportunity to sell our current range of products and services outside of UAE, without significant investment
• The local UAE market is small and limited in terms of growth potential.
• Turmoil within the Middle East limits our potential to grow regionally
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Ethos – 2013 Solutions Stack
2005 Product Range
2013 Global Solutions
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In Summary
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Aspirations of setting up your own business?…
1. Research, research and research…2. Get clients to pay on time! (or upfront!!)3. Don’t work with clients that wont pay on time!4. Talk to your bank, OFTEN!5. Invest in your staff!6. Create a VISION, use it to drive your business!7. Be Creative and Innovative!8. Don’t just focus on the UAE for your business!9. Treat people the way you expect to be treated! 10. Many people come here and make lots of money, only a few go
home having SAVED much money!!
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Tel: +971 (4) 432 9373Fax: +971 (4) 432 9371
Contact Details
