IMS Learning Solutions 2011 Open Course Schedule - Asia Pacific Area Planning & Management...
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Transcript of IMS Learning Solutions 2011 Open Course Schedule - Asia Pacific Area Planning & Management...
IMSLearning Solutions
2011 Open Course Schedule - Asia Pacific
Area Planning & Management (APM) Practical Forecasting Workshop (PFW)
Effective Marketing Communications (EMC)
Salesforce Effectiveness (SFE) Levels I, II, and III
Fortifying Area Management Excellence (FAME)
Senior Sales Management (SSM)
High Impact Influential Skills (HIIS) Strategic Marketing (SM)
Introduction to Product Management (IPM)
Tactical Marketing (TM)
Marketing for Non-Marketers (MNM) Why Market Research (WMR)
New Product Launch (NPL)
Area Planning & Management (APM) Simulation-based
Course Duration3 days
Who should attend?
First-line managers overseeing a team of medical representatives, possibly second-liners and sales operations
Learning Objectives
P Acquire an easier, faster and more efficient process to analyze your region and build a good action plan
PGain a better understanding of how to plan and allocate sales management resources (especially coaching time) to maximize results
P Receive a full set of educational materials and an Excel tool to facilitate field implementation
PGain the equivalent of months of field experience in managing a team of sales representatives in a simulation
Course Date
Location Language
Feb 07~09 Jakarta Bahasa
Mar 16~18 Ho Chi Minh City Vietnamese
May 25~27 Manila English
Jun 13~14 Seoul Korean
Jul 04~06 Jakarta Bahasa
Actual training schedule subject to change depending on minimum participants registered.
For a complete list of IMS Academy open course programs, please email us at: [email protected] or contact your local IMS account manager.
PLEASE VISIT US AT: http://www.imshealth.com/learningsolutions/asiapacific
Effective Marketing Communications (EMC)
Course Duration2 days
Who should attend?
Marketing executives, product managers
Learning Objectives
P Learn the theories of communication and their impact of marketing channels
PExplains the constitution of an effective communication process and what it means to the product and marketing teams
P Illustrates how to build a strong brand image and translate it in marketing communications
PThe critical appeals necessary for successful marketing communication campaigns and how they have been used in practice
P Teaches how to maximize value from any “Partner Relationship” with the suppliers
Course Date
Location Language
Mar 24~25 Manila English
Fortifying Area Management Excellence (FAME)
Course Duration3 days
Who should attend?
Second line sales managers, Regional sales managers, BU national sales managers
Learning Objectives
P To enhance and strengthen the level of strategic thinking of the participants
PTo have a solid grasp of the key principles of marketing concepts that are essential to win in the market place
P
To appreciate the fundamental concepts of SFE (Sales Force Effectiveness) and essential managerial skills that are key to running an efficient and effective salesforce
PLectures with case study exercises to stimulate intensive and interactive group discussions throughout the program
Course Date
Location Language
Jun 15~17 Shanghai Chinese
Nov 28~30 Beijing Chinese
Actual training schedule subject to change depending on minimum participants registered.
For a complete list of IMS Academy open course programs, please email us at: [email protected] or contact your local IMS account manager.
PLEASE VISIT US AT: http://www.imshealth.com/learningsolutions/asiapacific
Introduction to Product Management (IPM) Course Duration3.5 days
Who should attend?
Product managers, brand managers and marketing executives
Learning Objectives
P Acquire the knowledge in the process flow of the product planning framework
P Gain insights on the planning, conduct and monitoring of product marketing
P Learn how collect and analyze the product information
P Gain the ability in coordinating product-related resources
P Refine the skill in recommending marketing strategy to meet corporate objectives
PUnderstand the functional relationship between product managers and other disciplines in a company
Course Date Location Language
Jan 18~21 Seoul Korean
Mar 02~04 Manila English
Mar 28~31 Shanghai Chinese
Apr 25~28 Taipei Chinese
May 9~12 Kuala Lumpur English
Jun 15~17 Manila English
Jun 27~30 Chengdu Chinese
Jul 18~21 Seoul Korean
Sep 05~08 Beijing Chinese
Sep 12~15 Kuala Lumpur English
Dec 20~23 Shenzhen Chinese
High Impact Influential Skills (HIIS) Course Duration2 days
Who should attend?
Sales Staffs & Managers, Marketing Staffs & Managers, Training staffs & managers, HR Managers, and Finance Managers, etc.
Learning Objectives
PHigh Impact Influential Skills is a combination course for the studies of Attitude, Behavior, and Communications Skills
P Learning the positive attitude of life and change management
PLearn the methods and concepts of behavior identification that improve interpersonal skills and relations
P Learn compelling persuasive skills that initiate high impact influence as the key to success in business
Course Date
Location Language
May 16~17 Beijing Chinese
Sep 22~23 Shanghai Chinese
Dec 12~13 Shenzhen Chinese
Actual training schedule subject to change depending on minimum participants registered.
For a complete list of IMS Academy open course programs, please email us at: [email protected] or contact your local IMS account manager.
PLEASE VISIT US AT: http://www.imshealth.com/learningsolutions/asiapacific
Marketing for Non-Marketers (MNM) Simulation-based
Course Duration3 days
Who should attend?
HR Staffs & Managers, Finance Staffs & Managers, Admin Staffs & Managers, or anyone interested in learning the fundamentals of marketing
Learning Objectives
P Understand the roles and responsibilities of a marketing professional
P Master the theories and frameworks behind the marketing plan
PUnderstand and use the analytical tools available (Micro-Marketing Guide, Segmentation Tool, Forecasting Tool, and Quantified SWOT Tool)
P Create innovative strategies to deal with changing situations
Course Date
Location Language
May 11~13 Shanghai Chinese
Nov 01~03 Chengdu Chinese
New Product Launch (NPL) Simulation-based
Course Duration3 days
Who should attend?
For product and brand managers and executives who will be in charge or be involved in launching new pharmaceutical products
Learning Objectives
P Acquire a systematic and efficient process to plan your new product launch
P Learn how to assess market potential and competition activity
PLearn how market research can help you plan and decide your go-to-market strategy, branding, pricing and promotion
PExperience a new marketing approaches in a risk-free environment via our state-of-the-art simulation program
Course Date
Location Language
Feb 28 ~Mar 02
Shanghai Chinese
Mar 21~23 Taipei Chinese
Apr 04~06 Jakarta English
May 23~25 Seoul Korean
Jun 27~29 Kuala Lumpur English
Aug 01~03 Beijing Chinese
Aug 10~12 Kuala Lumpur English
Sep 12~14 Jakarta English
Sep 22~23 Ho Chi Minh City English
Nov 21~23 Seoul Korean
Actual training schedule subject to change depending on minimum participants registered.
For a complete list of IMS Academy open course programs, please email us at: [email protected] or contact your local IMS account manager.
PLEASE VISIT US AT: http://www.imshealth.com/learningsolutions/asiapacific
Practical Forecasting Workshop (PFW) Course Duration2 days
Who should attend?
Marketing and market research analysts, sales staff, anyone who needs to understand forecasting and how it applies to the industry
Learning Objectives
P Understand the basic principles of forecasting
P Learn a systematic, hands-on approach to building accurate forecasts
P Demystify quantitative forecasting
P Discuss the relationship between the quantitative and qualitative aspects of forecasting
PIllustrate the most commonly used quantitative techniques and how to determine and select the most appropriate approaches
Course Date
Location Language
Mar 10~11 Manila English
May 12~13 Manila English
May 19~20 Ho Chi Minh City English
Nov 17~18 Ho Chi Minh City English
Salesforce Effectiveness (SFE) Levels I, II, and III
Simulation-based
Course Duration3 days
Who should attend?
This course is ideal for those with two years of SFE experience; Marketing Executives, Product Managers, Second Line Managers and Business Unit Heads who wish to have more structured understanding of fundamental concepts of SFE.
Learning Objectives
P Helps you understand the key roles and responsibilities of SFE Manager
PMaster the fundamental concepts of SFE, with a view to maximize impact of effective salesforce management
PAppreciate a structured approach to Salesforce Management and provide a comprehensive framework for SFE
PHave a clear understanding of “5-S” of SFE (Segmentation, Salesforce Sizing, Structure, System, and Skills)
Course Date
Location Language
Mar 16~1 (SFE I)
Beijing Chinese
Apr 20~22(SFE II)
Beijing Chinese
Jun 01~03(SFE I)
Chengdu Chinese
Sep 19~21(SFE II)
Shanghai Chinese
Nov 23~25(SFE III)
Beijing Chinese
Dec 14~16(SFE I)
Shenzhen Chinese
Actual training schedule subject to change depending on minimum participants registered.
For a complete list of IMS Academy open course programs, please email us at: [email protected] or contact your local IMS account manager.
PLEASE VISIT US AT: http://www.imshealth.com/learningsolutions/asiapacific
Strategic Marketing (SM) Simulation-based
Course Duration3 days
Who should attend?
Head of Marketing, Group Brand Managers, Country Managers, global & regional marketing executives who need more exposure to more advanced pharmaceutical marketing concepts
Learning Objectives
P Learn latest concepts and trends, and points out how different elements of marketing fit together
P Enable pharmaceutical professionals to evaluate competitive strategies, and financial approaches
P Explore issues related to:
- Profitability, portfolio management, brand management, health economics- Strategic analytical approaches (i.e. using of analytical methodologies such as BCG model)- In and Out Licensing- Relationship with health authorities (such as pricing and market access)
Course Date
Location Language
Apr 13~15 Shanghai Chinese
May 16~18 Singapore English
Jun 20~22 Seoul Korean
Oct 19~21 Singapore English
Oct 26~28 Beijing Chinese
Dec 12~14 Seoul Korean
Senior Sales Management (SSM) Simulation-based
Course Duration2.5 days
Who should attend?
National sales managers, Business Unit (BU) sales managers, or Sales Force Effectiveness (SFE) managers
Learning Objectives
P Provide a structured approach to sales force management and gives a framework to SFE
PExplain how to size and structure a sales force, how to target and segment, how to build a compensation scheme, etc.
PProvide a thinking and brainstorming platform that will allow the managers of the industry to share experience and learn the industry's latest trends
P Leave with an implementation tool which will help them to implement these principles
Course Date
Location Language
Mar 07~09 Jakarta English
Apr 18~20 Singapore English
Jun 28~30 Manila English
Sep 18~21 Singapore English
Dec 05~07 Jakarta English
Dec 05~07 Seoul Korean
Actual training schedule subject to change depending on minimum participants registered.
For a complete list of IMS Academy open course programs, please email us at: [email protected] or contact your local IMS account manager.
PLEASE VISIT US AT: http://www.imshealth.com/learningsolutions/asiapacific
Tactical Marketing (TM) Simulation-based
Course Duration3 days
Who should attend?
Product managers, market research managers, and anyone interested to learn the fundamentals of pharmaceutical marketing
Learning Objectives
P
Understand how to build a good brand plan: analysis, strategic statement, positioning, choosing an ad campaign, market segmentation, marketing mix optimization, and financials, etc.
PProduct managers will learn a good analytical process, updated with the latest marketing trends and applied to Asia
P Participants will gain years of experience through practice in a simulated environment
PLeave with an implementation tool and a marketing plan template to help build an effective marketing plan
Course Date
Location Language
Mar 21~23 Seoul Korean
Apr 11~13 Kuala Lumpur English
Apr 27~29 Manila English
May 02~04 Jakarta Bahasa
Jul 07~09 Ho Chi Minh City English
Jul 20~22 Kuala Lumpur English
Sep 19~21 Seoul Korean
Sep 26~28 Taipei Chinese
Oct 17~19 Kuala Lumpur English
Dec 05~07 Jakarta Bahasa
Dec 19~21 Taipei Chinese
Why Market Research (WMR) Course Duration2 days
Who should attend?
Product managers, sales managers, marketing managers, and marketing researchers in the pharmaceutical industry
Learning Objectives
PUnderstand the basic principles of market research; qualitative vs. quantitative, primary vs. secondary, in-house vs. outsourced
P
Understand how to decide upon what market research is appropriate for a given situation and where market research fits through the product lifecycle
P Understand how to utilize and evaluate the findings of a market research project
P Hands-on experience of choosing, taking part in and evaluating market research scenarios
Course Date
Location Language
Jan 13~14 Shanghai Chinese
Jul 19~20 Beijing Chinese
Sep 26~27 Taipei Chinese
Actual training schedule subject to change depending on minimum participants registered.
For a complete list of IMS Academy open course programs, please email us at: [email protected] or contact your local IMS account manager.
PLEASE VISIT US AT: http://www.imshealth.com/learningsolutions/asiapacific