IMS Integration Challenges (2010)
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IMS Challenges:
Integration, Migration and creation of Sustainable business
Marc Jadoul
Sophia Antipolis, 24 November 2010.
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2 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
OpCo
ServCo
Operational
Excellence
Application
Eco-system
Vision
Execution
Convergence
Business Case
All-IP
TDM
LTE
Broadband
RCS
Technology
Value
High LeverageNetwork
ApplicationEnablement
SDP
IMS is a Journey, Not a Destination (John Delaney, OVUM)
IMS
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3 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
Challenge #1
Mitigating IMS Integration Costs and Risks
Multi-vendor platforms interoperability
End-to-end functionality, scalability, security and QoE
OSS/BSS, applications, CPE and clients integration
Network and software configuration management
Dealing with multi-vendor team dynamics
Reducing costs & risks of project delays
Labs, methodologies & tools for testing & validation
Expertise, experience and facilities are key to integrate complex multi-vendor networks.
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4 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
A Holistic Approach to Solution Development & Validation
System
Element
System
Customer
time
SolutionDefinition
Architecture &High LevelDesign
RequirementsDevelopment
DetailedDesign
Specification Acceptance
Integration
DesignVerification
RequirementsVerification
CustomerValidation &Acceptance
Transition
SI Validation
VerificationPlan &Design
IntegrationPlan
& Design
AcceptancePlan & Design
ValidationStrategy
AcceptanceImplementationAnalysis & DesignIntegr.& Verific-ation
Implementation
End-to-End
Multi-vendor
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5 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
What Gets Measured Gets ManagedIMS functional regression testing (POTS & SIP)
Test coverage
Test creation time
Test execution time
Test efficiency
Lab utilization
Quality coverage
Reporting
20-30 tests 126 tests
1 hour/test 10 minutes/test
1 person week 1 night
~ 2 tests/hour ~ 25 tests/hour
mostly daytime day and night
human based on MOS KQI
error prone KQI based
(*) Alcatel-Lucent lab results and customer project metrics
Typicalindustry
performance
Measured*Alcatel-Lucent performance
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6 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
Challenge #2
Migrating Network and Subscribers to IMS
Migration from PSTN, NGN and pre-IMS to IMS
Technical vs. commercial migration
Network, site and operations readiness
Minimal impact on service continuity
Migration methodology, processes & tools
Resource planning, scheduling and fallback scenarios
Engaging all stakeholders, including regulators and end-users
Predictability and automation are key to execute large scale migration projects.
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7 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
Distributionframe
Data migration
Provisioning &synchronization
Physical cutover Re-routing
Methodology & Tools for PSTN to VoIMS Migration
next genEMS/OSS/BSS
subscriberdata
routingdata
IMS coreMSAN
Subscriberdata
TDM switch routingdata
legacyEMS/OSS/BSS
OSP data
POTS users
ISDN users
OSP data recordsvalidation & cleansing
IPcloud
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8 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
What Gets Measured Gets ManagedPSTN to IMS Voice Line Migration
(*) Alcatel-Lucent lab results and customer project metrics
Typicalindustry
performance
Measured*Alcatel-Lucent performance
OSP data correctness
OSP data validation time
Data provisioning speed
1st pass-migration yields
~ 85% ~ 100%
4 minutes/line 10 seconds/line
600 lines/hour 50,000 lines/hour
98%50-60%
Migration window overnight 24/24
Overall migration cost ~ 70%100%
End-user outage timeduring physical cutover
20 minutes <20 seconds
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9 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
Challenge #3
Creating a Sustainable IMS Business
Implementing a win-win-win model for Network Providers, Application Providers and End-Users
Enabling applications, exposing and monetizing network assets and user profiles without compromizing privacy & security
Delivering services beyond voice, applications beyond web 1.0/2.0 and enhancing the user experience
Reducing time-to-market while stimulating open innovation and developer eco-systems
A sound business model and go-to-market strategyare key to drive successful commercial launch.
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10 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
Content Streaming
Call Control & Routing
Interactive Voice and Video Media
Rich Messaging
Customer Engagement
Location
Subscriber Data Monetization
Advertising & Offers
Payments & Charging
Content Distribution
Converged Policy Framework
Automatic Application Identification
Massively Scalable QoS
Optimized Video Delivery
Application Enablers
API Exposure
Device Defragmentation
Application Enablement Leveraging a Service Provider’s IMS Environment
API Provider Tools PrototypingDeveloper Tools PublishingBusiness Tools
API Library
High Leverage Network with IMS Core
Open API Platform
TranscodingIdentity
Management
Presence
NetworkAddress Book
Etc.
Developer Program
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11 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
What Gets Measured Gets ManagedConsumer Demand for New Applications and Bundles
(*) “LTE Appeals to European Consumers”, Alcatel-Lucent, Nov 2009
Consumer likelihood to sign up for LTE applications
Preferred tariff modelsfor LTE data services
Definitely would sign up Probably would sign up
11%
12%
32%
• HSI + top 6 apps• Advertizing• Monthly fee 28€
• HSI + top 6 apps• No advertizing• Monthly fee 35€
• HSI + top 3 apps• No advertizing• Monthly fee 28€
7% 21%
11% 21%
8% 25%
8% 26%
9% 25%
10% 31%
14% 30%
15% 34%
Enhanced Mobile Video
Multi-Party Video Call
Image-Enabled Search
Location-Based Services
Mobile Video Monitoring
Mobile Gaming
Live Messaging
Next-Generation Music
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12 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
Vision Execution
TDM All-IP
Technology Value
OpCo ServCo
Conclusion
There are many challenges ahead on your IMS journey.
Need for a holistic approach and an experienced partner.
Integration
Migration
Sustainablebusiness
I M S
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13 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
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