IMS INDONESIA PROFILE
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WELCOME TO
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Transcript of IMS INDONESIA PROFILE
WELCOME TO
was founded in 2004.
As a leading integrated marketing services company, IMS provides a full range of
modern and general trade marketing solutions, creative design, printing
and production, packaging and labelling, LED billboard out of home,
video production and digital media services.
OFFICE LOCATION..ASIA REPRESENTATIVES
IMS INDONESIA
IMS INDIA
Riau Islands
MEDAN
Riau
WestSumatra Jambi
Bengkulu
SouthSumatra
Bangka-Belitung
Lampung
WestKalimantan
Banten
Jakarta
WestJava
Yogyakarta
CentralJava East
Java Bali
CentralKalimantan
EastKalimantan
SouthKalimantan
West NusaTenggara
East NusaTenggara
SouthSulawesi
SoutheastSulawesi
WestSulawesi
CentralSulawesi
NorthSulawesiGorontalo
Maluku
NorthMaluku
WestPapua
Papua
INDONESIA COVERAGE
WHAT WE DO
INTEGRATED MARKETING & PRODUCTION
INSTORE MEDIA VISIBILITY & MALL
MEDIA ADVERTISING
GENERAL & MODERN TRADE
SURVEY & ACTIVATION,
MERCHANDISING
EVENT MARKETING
CREATIVE ARTWORK DESIGN,
PRINTING, PRODUCTION AND FABRICATION OF
DISPLAYS & BRAND MATERIALS
PACKAGING AND LABELING
LED BILLBOARD VIDEOTRON
MEDIA & VIDEO PRODUCTION
I
II
III
IV
V
VI
CLIENT LIST
IMS’ CLIENT LIST : Coca Cola - (Coke, Fanta, Powerade, Sprite, Zero) P&G - (Pantene, Pampers, Olay, H&S, Oral B, Herbal Essence,Downy) Pepsico – (Pepsi, Max, Tropicana Twister, 100%, Lipton, Mirinda, Tawan, Lays Classic, Selection, Base ) Colgate-Palmolive -(Colgate Red, Herbal Salt, Max Fresh, Toothbrush Navigator, 360, Whitening, Plax) , Kimberly Clark – (Scott Bath, Towels, KleenexFacial, Huggies, Kotex) Unilever - (Bru, Close Up, Pepsodent Toothpaste, Toothbrush & Mouthwash, Lux, Sunlight, Omo, Axe,Comfort Pink, Blue, Rich, Ultra, Breeze Excel, Breeze Liquid, Vaseline, Ponds, Clinic Clear, Dove, Sunsilk, Superpell, Buavita,Sariwangi, Blueband, Knorr Powder, Cube, Bestfoods Salad Dressing, Jam, Wall’s, Bango, Taro, Lifebuoy Liquid, Bar & Sanitizer, CitraBar, Liquid & HBL, Rinso Liquid & Rinso Powder, Molto, Viso, Surf, Domestos Nomos, Rexona, Royco, Zwitsal,Tresemme, Wipol, SariMurni, Lipton tea, CIF, Magnum) Thai Asia Pacific / Multi Bintang – (Heineken, Cheers, Bintang, Green Sands). Mead Johnson -(Alacta Powder, Alacta UHT, Enfagrow, Sustagen), Nestle - (Nescafe Red cup, 3 in 1, Coffeemate, Nesvita Cereal Bar + CerealBeverage, Nesfit, Kokokrunch, Bear Brand STM, Bear Brand Gold UHT, Supreme Ice-cream, Drinking Yoghurt, Milo, Cerelac, DancowAdult Milk, GUM Datita-Batita, Fox, Cerelac, Actigo), A.B Food & Beverage (Ovaltine UHT) SC Johnson (Mr. Muscle, Raid, BaygonMat, Aerosol, Autan ) , Ajinomoto – (Yum Yum) DSG Intl. – (Baby Love) Oishi Group – (Oishi Green Tea, Seiki) Greenspot – (VitamilkChamp) British Dispensary – (Prickly Heat) Riche Monde – (Johnny Walker Red, Benmore) Siam regal – (Darlie Tea Care) Sermsuk –(Crystal) Bacardi– (Bacardi Breezer) Beiersdorf – (Nivea) Dumex – (HiQ) Effem – (Pedigree Meal, Snack) L’Oreal – (Garnier, Nutrisse,Elseve, For Men, Revitalift, Maybelline) Dutch Mill – (DNA, Valencia, Drinking Yoghurt) Johnson & Johnson – (Clean & Clear FacialFoam, Clear & Clear Facial Moisturizer, Listerine, Mylanta, Baby, Visine, Carefree, Shower to shower, Neutrogena, Johnson Baby)Foremost – (Calcimex Beautiva, UHT, Hi 5) Siam Kirin – (Namacha) Smooth E – (Smooth E Foam Srcub) Thai Ha – (Kaset Noodle Cup,Jok Cup) Ars Hongthong rice Kao – (Biore facial foam, Biore Body Wash, Laurier, Asience, Lactacyd) Fonterra – (Anleyne, Anmum)Malee – (Fruit Juice)– Epson Ink, Beiersdorf – (Nivea body lotion, For Men, Deodorant), Garnier body lotion, F&N Dairy – (BearBrand UHT, Bear brand gold, MILO, Cameron coffee) Unicharm – (Mamy Poco, Sofy) PZ Cussons – ( Imperial Leather, Carex, Firstyears) Uni-President - (Unif Fruit Juice) Sara Lee – (Ambi Pur, Kiwi Kleen, Moccona Select, Trio) ABC President (Nu Green Tea) ,Ultrajaya (UHT Milk, RTD Tea) Glaxo Smith Kline (Sensodyne) Kraft Foods (Biskuat Cookies, Biskuat Bolu) Ades Water (Ades),Indofood Fritolay (Chitato), Indofood Sukses Makmur (Promina, Indomie, Supermie, Pop mie), Salim Ivomas Pratama (Bimoli,Palmia), Orang Tua Group (Vitacharm, Y C1000, Formula) Heinz ABC (Green Bean, ABC Juice, Sardines, ABC Syrup, Soy Souce, PalmSugar, Mr. Jussie, Chilli Sauce, Ketchup) Fonterra (Anmum, Anlene, Anmum Essential, Boneto) Amerta Indah Otsuka (Soyjoy, PocariSweat) Sara Lee (Zwitsal Baby and Kids, Ambipur Car and Home) Danone (Bebelac, Nutrilon, Nutrima, SGM, Lactamil, Milkuat Yogurt& Smoothee) Sinar Sosro (Country Choice, Happy Jus, Tebs Tea, Fruit Tea) Softex – (Sweety) Cussons (Cussons First Years) TirtaInvestama (Aqua, Mizone) Kalbenutritional (Zee, Nutrive-Benecol) Sanghiang Perkasa – (Chill Kids, Prenagen, Entrasol, Firbar)Sterling Products (Scott’s, Panadol, Visto, Sensodyne) Merck (Neurobion, Sangobion) Berri Indosari (Berri Juice) Frisian Flag (Energo,GUM, UHT, SCM) Mustika Ratu (Puteri Cologne, Bask, Body Butter, Herbal Drink &Tea) Bayer (Redoxon) Abott (Pediasure), Kraft(Oreos), Ajinomoto (Saori, Sajiku, Masako, Mayumi) Multi Bintang Niaga (Guiness, Greensands, heineken) Arnotts – (TimTam, GoodTimes) Mayora – (BengBeng, Roma Kelapa, Sari Gandum, Sari Gandum Coklat, Chees Kress, Kopiko Cofee, Slai’Olai, Coffe Joy, MieGelas, Ayam Merak, Better, Kiss, Roma Malkist, QGuava) Reckitt Benckiser – (Veet, Veja) Unza – (Vitalis) NICI – (Chilli Sauce)Torabika – (Capuccino) KinoCare – (Resik V) Guung Subur – (Kepala Jenggot) Samsung, Vitasoy(Soy Bean Milk Drink),Mengniu(Yogurt), Synear(Dumplings), Maoduoli(confectionery), Zhigao(Stationery), Luhua(Oil), Fulingmen(Oil), Xuelan(Yogurt),Mead Johnson(GUM), Phillip(Hair Dryer), Yili(Ice creme) Ferrero, Alexandrion (Grants). Dabur ( Real Activ, Real Active DrinkingYogurt, Odonil),
Cadbury (Silk, Oreo, Bornville), Zydus (Sugarfree Natura, Active Life), Amul (Amul Pro, Amul Icream)
MEDIA AGENCIES: Mindshare, Kinetic, GroupM, WPP, Puclicis, Starcom, Initiative Media, Zenithoptimedia Agency, CaratMedia Agency, Dentsu media palette , Mediacom.
..OVER 1000+ BRANDS & AGENCIES
I. INSTORE MEDIA.. VISIBILITY OPTIONS
1
TG ARCH
2
TG / PODIUM DRESS UP
3
SURROUND
4
AISLE HEADBOARD
5
PROMOTION / AISLE DRESS
UP
1
3
2
4
5
1
I. INSTORE MEDIA.. VISIBILITY OPTIONS
1
SHELF DRESS UP
2
JHOOK/ DISPENSERS
3
TG, FLOOR & PODIUM DISPLAYS
4
PILLARS / BANNER
5
CHILLER DRESS UP
1 2
3 4
5
I. INSTORE MEDIA.. LED & FLOOR STICKER
1Partition , Banner, Pilar
Surround, Product Highlight , TV Dispenser / Product highlight
2
3D Floor Sticker & Surround Sticker2
3 4
I. MALL MEDIA ADVERTISING
1 . ENTRACE PILLAR + SWING DOOR
2. ENTRACE GATE / FRAME AT TRAVELATOR
5 . VIDEO WALL
6. TRAVELLATOR / ENTRACE GATE DRESS UP
3. LED SIGN BOARD
4. TROLLEY
1 2
3 4
5 6
I. MALL MEDIA ADVERTISING
II. GENERAL TRADE ACTIVATION
BELOW THE LINE.. STRATEGY & IMPLEMENTATION
1.
Brand Strategy – Target Market
2.
Situation analysis instore / GT presence
3.
Objectives & Goals –
locations, stores, best
type of visibility
4.
Strategy –Leverage, dominate
visibility – gain share, efficient use of budget
5.
Action Plan –timeline to
show what will happen exactly
when & why
6.
Control Measurement – survey ,
evaluation, impact, result
TURNKEY SOLUTIONS, CREATIVE, PRODUCTION, EXECUTION, EVALUATION
III. EVENT MARKETING.. DEMO, SAMPLING, PROMOTION
IV. DISPLAY DESIGN, CREATIVE MARKETING MATERIAL
IV. ARTWORK CREATION FOR ALL GT & MT OPTIONS
IV. ARTWORK CREATION FOR ALL GT & MT DISPLAYS and ACTIVITIES
V. PACKAGING & LABELING.. STRUCTURAL & FLEXIBLE PACKAGING
CARD READER HANGER & HEADER CARDBELLY BAND & WRAPPER
FOLDING CARTOON & CORRUGATED BOX BACKER CARD FLEXIBLE PACKAGING
V. PRINTING
HANGTAG & SPECIALITY GRAPHIC
Graphic tag
Size strip
Sock bend
Bend roll
Various Sticker
PRINTED FABRIC LABELS
Main Label
Care Label
Size label
ID Label
HANGTAG & SPECIALITY GRAPHIC HEAT TRANSFER
VI.LED VIDEOTRON.. GUNA BAN STORE opposite Senayan City, Jl. Asia Afrika - Jakarta
SpecificationSize : 4m x 6mType : LED Display HorizontalResolutions : Pixel Pitch 10
Demographicoffices area, hotels, universities and shopping centers
Duration 30 seconds/spot (540 spots/day)
Air Time06.00 - 24.00 (18 hours)
Sharing Between 4 Clients
VI. LED VIDEOTRON.. SARINAH, Jl. MH Thamrin- Jakarta
TOP ICONIC LOCATION WITH BEST POSITION & MULTIPLE VIEWS
LARGEST AND HIGHEST SPEC. LED ON THAMRIN
SpecificationSize : 10m x 20mType : LED Display Horizontal
CURVEResolutions : Pixel Pitch 20
Demographicoffices area, hotels and shopping centers
Duration 30 seconds/spot (540 spots/day)
Air Time06.00 - 24.00 (18 hours)
Sharing Between 4 Clients
VI. LED VIDEOTRON.. HARMONI - MAJOR JUNCTION, Jl. Majapahit- Jakarta
SpecificationSize : 10m x 12mType : LED Display HorizontalResolutions : Pixel Pitch 10
Demographicoffices area, hotels and shopping centers
Duration 30 seconds/spot (540 spots/day)
Air Time06.00 - 24.00 (18 hours)
Sharing Between 4 Clients
Proximity Marketing Integration - LED Location analysis
(4 Networks)• Traffic subs• 30% smartphone , 70% feature phone• 24 – 40 y.o• Arpu 50 – 150K
LBA Locations
Traffic
Weekdays Average Weekend Average
Guna Ban 6100 7050 7040 7045 7040 6855 4400 3450 3925
Sarinah 5050 6150 5900 5960 6400 5892 4350 3400 3875
Harmoni 81000 82000 85000 85100 81000 82800 67200 52000 59600
.. MEDIA CAMPAIGN OPTIMIZATION
LED&DIGITAL MEDIA BENEFITS SUMMARY
1
• Largest and highest spec LED with multiple views in top central Jakarta locations with most traffic.
• Size and Readability - Key determining factor for LED OOH IMPACT
2
• Best catalyst for effective advertising based on theory -
• Reach – ( Highest traffic count)
• Frequency – ( 2-4x a day by all traffic in central Jakarta to and from work
• Exposure – ( 2mins+ traffic lights, congested area, major junctions, routes, multiple views)
I M P A C T
Jl. Bangka II No. 16C, Pela Mampang, Jakarta 12720
Phone. +62 21 719 9465; 719 9466 , Fax. +62 21 7179 2001
www.impactmediasolutions.com
